Power Sports Market Size By Vehicle (All-Terrain Vehicles, Side By Side Vehicles, Personal Watercrafts, Snowmobiles, Heavyweight Motorcycles), Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, France, Russia, Spain, China, Japan, India, Thailand, Malaysia, Indonesia, Brazil, Mexico, Argentina, Saudi Arabia, UAE, South Africa), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2018 - 2024
Rising employment rate, disposable income, and expenditure on recreational activities are expected to be the prominent factors that will fuel the power sports market growth. Growing popularity of off-road vehicles for adventure rides on different terrains will drive the product adoption. Augmenting demand for recreational activities across the globe is expected to positively influence the power sports market growth over the forecast timeframe. Motor sports and off-roads vehicles have witnessed significant demand owing to increasing urban population and popularity of the vehicles among youth. Proliferating demand for powersports vehicle in entertainment and sports will escalate the sales of personal watercrafts, snowmobiles, and side by side vehicle, thereby strengthening the industry growth.
Recreational centers and outdoor parks are adding high performance vehicles to their existing facilities. This aids in improving the riding experience of the users and attracting new users. According to World Tourism Organization (UNWTO) World Tourism Barometer, international tourism witnessed growth of approximately 7% in 2017, reaching 1,322 million arrivals. Total contribution of travel and tourism was approximately 10.2% of global GDP in 2016. Proliferation of tourism across the globe have resulted in increased expenditure on adventure sports on water and land. Moreover, steady global economic development can boost credit availability and support the spending capacity of consumers thereby augmenting the power sports market growth.
Manufacturers are emphasizing on development of innovative technology for improved vehicle performance. Most of the technological developments are aimed at improved mobile tracking facilities, vehicle diagnostic display, electric start, bluetooth connectivity, and navigation tools to provide better user experience. For instance, in December 2015, Newfoundland and Labrador Snowmobile Federation (NLSF) collaborated to offer high-resolution GPS maps for the Newfoundland snowmobile operators. Introduction of light-weight vehicles with increased fuel efficiency aids in improving the maneuverability on rocky terrains. These factors are expected to provide favorable growth prospects for the global power sports market.
Stringent government regulations to reduce overall automotive emissions and high number of fatalities in recreational vehicle accidents are expected to be among the major factors hindering the power sports market growth. For instance, in 2017, the U.S. Consumer Product Safety Commission (CPSC) reported that 58 children lost their life and 26,700 were injured seriously while driving all-terrain vehicles in 2015. High accident rates owing to lack of appropriate training can lead to declining consumer confidence and hamper the power sports market.
All-terrain vehicle power sports market is expected to continue their industry dominance through the forecast timeframe. This can be attributed to the growing popularity of sports competitions among youths, increasing number of outdoor parks, and ATV clubs for promoting the adoption and safe handling of the vehicles. Development of training facilities for offering training to customers have helped in improving the safety and customer satisfaction.
North America accounted for largest market share by volume in 2017. Government agencies including Bureau of Land Management (BLM) and Federal Highway Administration (FHWA) are increasingly motivating customers towards recreational activities thereby accelerating the industry growth.
Asia Pacific power sports market share is expected to witness significant gains at around 4.5% over the forecast timeframe. This can be attributed to increasing disposable income which have augmented the vehicles sales. Moreover, government initiatives such as “Make in India” (in India) targeting to strengthen manufacturing sector and reducing unemployment will provide stable growth platform from 2018 to 2024.
Some of the major power sports market participants include Arctic Cats, Kymco, John Deere, Kawasaki Motors, Kubota, Honda Motors, Yamaha Motors, Harley Davidson, Suzuki Motors, Can-Am, BRP and Polaris Industries. Industry players are increasingly involved in mergers and acquisitions for strengthening their industry foothold and product line expansion. For instance, in 2015, Polaris acquired Hammerhead off-road vehicle business to aid the expansion of its production facility.