Personal Care Appliances Market Size By Product (Hair Care [Hair Dryer, Hair Straightener, Hair Styler], Hair Removal [Trimmer, Power Shaver, Epilator], Oral Care [Powered Toothbrush, Oral Irrigator]), By Power Supply (Battery Operated, Electric), By Sale

Personal Care Appliances Market Size By Product (Hair Care [Hair Dryer, Hair Straightener, Hair Styler], Hair Removal [Trimmer, Power Shaver, Epilator], Oral Care [Powered Toothbrush, Oral Irrigator]), By Power Supply (Battery Operated, Electric), By Sales Channel (Online, Retail), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2021 - 2027

The personal care appliances market is expected to witness exponential growth by 2027 primarily driven by the soaring demand for personal care products around the globe to meet consumer requirements for at-home personal grooming.

Following the COVID-19 outbreak, there was a mounting need for personal care appliances as people attempted to make their homes more comfortable. Furthermore, government-imposed lockdown restrictions also bolstered product demand as they forced salons and other professional grooming service providers to halt their operations.

This made personal care appliances, particularly for hair care purposes, the most commonly bought products over the last year as customers were unable to avail professional salon services. As a result, proliferating product sales across leading markets globally are expected to positively influence business outlook over the study timeframe.

In December 2020, the Association of Home Appliance Manufacturers (AHAM) conducted a survey with over 4,000 US residents to find which appliances saw higher demand during the pandemic. The survey found that personal care appliances were purchased the most since the beginning of the pandemic, with 35% of the participants reporting a purchase.

The personal care appliances market has been bifurcated on the basis of product, power supply, sales channel, and region. Based on product, the market has further been divided into hair care (hair dryer, hair straightener, and hair styler), hair removal (trimmers, power shavers, epilators, and other), oral care (powered toothbrush and oral irrigators), and others.

The hair removal sub-segment is estimated to observe lucrative gains by 2027, expanding at a sizable CAGR through the assessment timeframe mainly propelled by the surging product adoption across the globe.

2020 witnessed a growing demand for hair removal products as professional salons and spas were shut down due to the pandemic, which has propelled segmental growth significantly. Moreover, a positive e-commerce industry landscape is expected to further contribute to market expansion over the projected timeline.

In terms of power supply, the personal care appliances market has been divided into battery operated and electric. The battery operated sub-segment is estimated to amass a considerable revenue by the end of the forecast period. Enhanced portability and compact size of battery powered products are key factors anticipated to facilitate segmental growth over 2021-2027.

From the perspective of sales channel, the market has been categorized into online and retail. Retail sales channel held a prominent revenue share in the personal care appliances market in 2020 and is expected to observe substantial growth over the analysis period. Booming online sales and e-commerce websites across the globe are projected to foster segmental outlook through 2027.

In the regional landscape, the Latin America personal care appliances market is anticipated to expand at a notable CAGR through the analysis period driven by increasing awareness pertaining to personal care & grooming.