Non-Alcoholic Wine and Beer Market Size By Material (Grapes, Berries/Apples, Malted Grains, Hops, Yeasts, Enzymes), By Product (Alcohol Free, Low Alcohol), By Technology (Restricted Fermentation, Dealcoholization [Reverse Osmosis, Heat Treatment, Vacuum Distillation]), By Sales Channel (Liquor Stores, Convenience Stores, Supermarkets, Online Stores, Restaurants), Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, France, Italy, Spain, Russia, Czech Republic, Sweden, China, India, Japan, South Korea, Indonesia, Thailand, Malaysia, Australia, Brazil, Argentina, Mexico, South Africa, UAE, Saudi Arabia, Iran, Egypt), Application Development Potential, Price Trend, Competitive Market Share & Forecast, 2018 - 2024
Health focused lifestyle along with product and flavor innovations will primarily drive the non-alcoholic wine and beer market. Need to maintain a social status among non-drinkers coupled with changing consumer taste preferences will supplement the product landscape. Increasing penetration of religious beliefs among younger population segment will enhance the product adoption rate.
Stringent driving norms along with favorable government regulations will fuel the non-alcoholic wine and beer industry expansion. Restrictions over alcohol consumption among sportsman and athletes will support the market growth. Entry of renowned brands to expand their business portfolio along with consumer-focused marketing will foster business landscape. However, high flavor loss and retail prices will hamper the industry growth.
Grapes will witness a CAGR of over 6.5% by volume in the global non-alcoholic wine and beer industry owing to numerous health benefits such as reduced cholesterol levels and risk of heart diseases. Reduction in stress levels mainly from grape wine owing to presence of antioxidants expand the product demand. Increasing grapes usage in developing new products is expected to provide notable gains. Hops is an essential raw material used in different stages of brewing, mainly providing bitterness, flavor, and aroma to the product. Additionally, hops work as preservatives, extending the life of the product.
Alcohol free accounts for a significant share in the global non-alcoholic wine and beer market. Factors such as liquor ban and increasing product availability are proliferating the product demand particularly in MEA and Asia Pacific. Increasing penetration of religious beliefs among young age Muslim population accompanied by enhanced flavor offerings by manufacturers will drive the non-alcoholic wine and beer industry demand.
Dealcoholization technology mainly reverse osmosis, heat treatment, vacuum distillation together accounted for over 80% of the non-alcoholic wine and beer market share in 2017. fAlcohol content flexibility to produce both alcohol free and low alcohol product along with relative less complexity is primarily driving the technology usage. Reverse osmosis is widely used owing to lower loss of aroma compounds, thus producing a strong and natural flavor.
Non-alcoholic wine and beer market through restaurants and bars is expected to value over USD 6 billion by 2024. Busy lifestyle and urbanization inculcating the habit of eating out are among the key factors driving the product demand particularly in developing economies. Increased socializing and rising consumer spending will support the market demand through this sales channel.
Europe non-alcoholic wine and beer market accounted for over USD 3.5 billion in 2017 and is expected to grow at a substantial rate owing changing consumption pattern towards healthier alternatives and relatively lower product retail price. Increasing product availability and expanding distribution network in the region will fuel the product demand in the region. Increasing competition in the region owing to entry of globally renowned brands in the non-alcoholic wine and beer segment is augmenting the product adoption in the region. For instance, Heineken launched its non-alcoholic beer ‘Heineken 0.0’ in 2017 which helped the company to gain a significant market share in the European market.
Global non-alcoholic wine and beer market share is moderately fragmented and mergers, acquisitions, and joint ventures are among the key strategies adopted in the industry to gain competitive advantage and expand their market share. The key industry players are Coors Brewing Company, Heineken N.V., Carlsberg, Erdinger Weibbrau, Anheuser-Busch InBev, S. Martinelli & Company, Suntory Brewery Company, and J. Lohr Vineyards & Wines. Other prominent industry players include Moscow Brewery Company, Arpanoosh, Pierre Chavin, Kirin, Weihenstephan, and Behnoush Iran.
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