Kombucha Market Size by Product (Organic and Inorganic), By Type (Original and Flavored), By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Health Stores, Online Retailers and Others) Industry Analysis Report, Regional Outlook, Grow

Kombucha Market Size by Product (Organic and Inorganic), By Type (Original and Flavored), By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Health Stores, Online Retailers and Others) Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2019 - 2025

Kombucha Market is expected to exceed USD 5 billion by 2025. The growing consumer preference towards health and wellness will spur product utilization.

Some major findings of the kombucha market report include:

• The demand for nutritional and functional drinks is increasing across the globe due to their widespread health benefits
• Rising demand for energy drinks should supplement product usage owing to presence of energizing B vitamins
• The increasing health awareness among Latin American population in countries including Brazil and Argentina is anticipated to provide profitable opportunities to industry expansion.
• Some of the major players operating in the market are Red Bull, KeVita, Brew Dr Kombucha, GT's and Celestial Seasonings
• Companies are launching products with innovative packaging solutions for ease of consumption to gain competitive edge over the rivals.
• High product demand supported by low production cost offers industry profitability.

Prevalence of lifestyle diseases among population including diabetes, cholesterol and blood pressure along with consumption of excess amount of junk food will lead to product utilization. This product offers plethora of beneficial health attributes including boosting immune system, high blood pressure reduction and body weight reduction becoming a major factor for product industry growth.

Regulatory bodies including U.S. FDA has directed consumers to take precautionary measures to first time users owing to presence of alcohol content in the product. Recently consumers have reported with side effects including toxic reaction, stomach upset, metabolic acidosis and allergic reactions upon product utilization. Thus, these factors may lead to hampering kombucha market growth.

Flavored kombucha market may surpass USD 1.5 billion by 2025. Original kombucha taste is effervescent, tart and slightly sweet which has resulted in shifting consumer preference towards flavored products. For instance, In February 2019, Health-Ade Kombucha, an American manufacturer announced to roll out six new products with flavor variants including cherry, grapefruit, tropical punch, passion fruit- tangerine, strawberry-lemonade, peach-mango. This product offers beneficial characteristics including low sugar, organic, non- gmo, gluten free and vegan.

North America kombucha market may experience appreciable gains of 15.5% CAGR during the projected timeline. Regular product consumption by dancers and professional athletes owing to prevent arthritis pains, muscle strains and common aches should support product utilization. Growing number of sports clubs and fitness centers in U.S. owing to rising obesity prevalence and fitness enthusiasts should support utilization of protein shakers in the region. Encouraging government initiatives including President’s Council on Sports, Fitness and Nutrition (PCSFN) aiming to foster sports participation among youth to induce healthy & active lifestyle for all Americans resulting in growing fitness clubs which has made key players to expand its product portfolio.

Manufacturers are engaged in partnerships and joint ventures to offer variety of products to the consumers. The operators in this market are focusing to add on new production facility which may produce various product and expand their product portfolio. The industry players are introducing variety options in kombucha drink by adding different flavor options including coffee, lemon, ginger and berries to maintain their stability in the market. For example, in 2019, Equinox Kombucha has launched its latest products named Espresso Coffee, peach and turmeric flavors.