Global Fruit Concentrate Puree Market Size By Product (With Sugar, No Added Sugar), By Concentration (Liquid, Powder), By Fruit Family (Berry [Blueberry, Raspberry, Strawberry], Citrus [Orange, Lemon], Exotic [Banana, Apple, Mango, Melon, Pineapple, Coconut, Tomato], Orchard [Apricot, Peach, Pear]), By Application (Food [Baby Food, Dairy & Frozen Products, Bakery & Confectionary, Others], Beverage [Alcoholic Beverage, Smoothies & Snack Drinks, Others]) Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, France, Italy, Spain, Poland, Romania, China, India, Japan, Indonesia, Vietnam, Brazil, Mexico, Argentina, Saudi Arabia, UAE, South Africa, Egypt), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 - 2025
Increasing consumer spending coupled with growing disposable income will boost the demand for convenience foods and packaged food products. Changing consumer preferences towards eating out and ready to eat meals will foster the fruit concentrate puree market growth. Potential application outlook in industrial and household food preparations including bakery, beverage, dairy, confectionery and baby foods will support product demand.
Rising awareness regarding benefits of natural, vegan and organic food and beverage among consumers will expand the industry size. Increasing number of health-conscious consumers is expected to foster the demand for fruit concentrate puree in global scenario. They are healthy options compared to its counter parts as they are high in fiber and provides with natural flavor and color to the product. Increasing demand for nutritional food products based on organic ingredients in line with healthy lifestyle will propel the fruit concentrate puree market.
Rising concerns regarding food safety has resulted in stringent regulations for food processing due to which manufacturers are developing new and better technology to adhere to the regulations. Innovations in technology that supports increased product quality, greater shelf life, prevent contamination and retain nutrients will positively influence the fruit puree concentrate market. Industry participants adopting processes that adhere to HACCP, food safety management system and related ISO standards are expected to witness business expansion.
No added sugar segment is anticipated to hold over 28% share in 2018. Increasing health issues such as obesity, heart diseases, diabetes and metabolic syndrome will drive the market for foods with no added sugars. For instance, about 366,000 deaths occurred in U.S. in 2015 due to coronary heart diseases. Key health benefits and factors such as presence of natural sugars and fibers, fruit concentrate puree is used in various application to improve the taste and texture of end products. Increasing consumer inclination towards healthy eating will boost the demand for fruit concentrate puree market.
Exotic fruits are anticipated to witness fastest growth up to 2025. Asia Pacific is the largest producer & exporter of fresh exotic fruits and processed products, thus providing lucrative opportunities for new entrants. Bananas are rich in nutrients are extensively used in various products like jams, puddings, bakery fillings, ice creams and confectionary items. Increasing demand for natural and exotic fruits with functional benefits in baby foods will fuel the fruit concentrate puree market.
Asia Pacific fruit concentrate puree market is anticipated to hold over 32% share in 2018. Increasing demand for packaged and processed food and growing food services in the region owing to rising population will drive the fruit concentrate puree market. Increasing penetration of global manufacturers owing to easy availability of raw material will support regional growth. Escalating demand for convenience foods owing to increased consumer spending in India, China and Japan will further propel the industry share.
Global fruit concentrate puree market is fragmented in nature due to presence of large, medium, regional and multinational participants operating in the competitive market. key industry participants include Fénix S.A, AGRANA Beteiligungs AG, Dohler North America Inc, Dennick Fruitsource, LLC, Kerr Concentrates, Grünewald Fruchtsaft GmbH, Tree Top, Tianjin Kunyu International Co. Ltd., Uren Food Group. Merger and acquisition, integration with stakeholders, geographical expansion and new product launch are the major strategies adopted by manufacturers to strengthen their position in market.
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