Electronic Shelf Label (ESL) Market Size By Product (LCD ESL, Segmented E-Paper ESL, Full Graphic E-Paper ESL), By Technology (RF, IR, NFC), By Application (Industrial, Commercial [Hypermarket, Supermarket, Non-Food Retail]), Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, France, Italy, Russia, Spain, China, Japan, South Korea, India, Singapore, Malaysia, Australia, Brazil, Mexico, Saudi Arabia, UAE, South Africa), Growth Potential, Competitive Market Share & Forecast, 2018 - 2024
Electronic Shelf Label (ESL) Market is projected to surpass USD 1 billion by 2024. The continuously growing retail sector in addition to the increasing security concerns regarding theft is propelling the electronic shelf label market growth. The retailers are adopting these components for asset and merchandise tracking as these products offer benefits such as real-time tracking, re-programmability, and simultaneous identification.
The benefits offered by these products such as low prices, low power consumption, and flexibility is expected to accelerate the electronic shelf label market. These allow the retailers to remotely change prices and promotional offers in a few minutes across thousands of shelves in several stores simultaneously. Increasing competition among the retailers is encouraging them to adopt to technologically advanced solutions such as ESLs to offer enhanced customer experience.
RF-enabled ESL market will witness significant growth due to increasing adoption of radio frequency. Low cost of the technology is encouraging the small retailers to adopt the RF-enabled solutions. Also, RF technology is flexible and allows fast & easy rectification of issues. NFC-enabled electronic shelf label market will grow due to ease of use of these devices with other handheld devices by simply bringing the devices closer. Also, the technology enables communication between labels and tags.
LCD ESL market will hold a majority share in the industry due to low cost and high efficiency of LCD displays. These offer advantages such as low power consumption and bi-stable features that aid the industry growth. The full graphic e-paper ESL products are gaining prominence in the industry as these provide support for full graphic imaging and crisp display. Also, these products can work on the communication network that updates pricing in real-time.
Asia Pacific electronic shelf label market will grow at a high rate due to positively changing consumption patterns and economic development of countries including India and China. Development of retail industry in the region due to swelling sales of consumables will positively impact the growth of industry in the region. Also, expansion of business by the international retailers in the region is one of the major factors for the increasing demand of these products. For instance, in August 2018, Swedish furniture giant Ikea expanded its presence by opening a store in India.
Key players in the ESL market include Altierre, Advantech U.S., Dislaydata, CEST Ltd., Opticon, SES-imagotag, Samsung Electro-Mechanics, Wincor Nixdorf, Teraoka Seiko Co. Ltd., and SoluM. The vendors in the industry compete with each other on the basis of prices, quality, and innovation. These companies are increasingly focusing on expanding their offerings by investing in R&D. for instance, in January 2017, Displaydata launched Aura29F ESLs for the freezers in grocery stores. These products offer the benefit of operability under very low temperatures. To sustain the fierce competition, small players in the industry are entering consolidations with the large manufacturers.