Breastfeeding Accessories Market Size By Product (Breast Milk Bottles, Breast Milk Storage Bags, Sore Nipple Cream, Nursing Pads, Cleaning Products, Nipple Shields, Breast Shells), Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, France, Spain, Italy, Russia, China, India, Japan, Brazil, Mexico, South Africa, Saudi Arabia), Application Potential, Price Trends, Competitive Market Share & Forecast, 2019 - 2025
Breastfeeding Accessories Market will exceed USD 1,598.5 million by 2025; as per a new research report.
Growing awareness regarding importance of breastfeeding owing to various government and non-government initiatives, changing hospital practice and educational efforts leading to higher breastfeeding rates will augment industry expansion. For instance, World Breastfeeding Week organized every year between 1st to 7th August for encouraging breastfeeding and improving the health of babies across the globe will boost the breastfeeding accessories market growth in the near future.
Increasing number of mothers in paid labor force serving as sole or primary breadwinners coupled with increasing share of one-parent families will serve to be a high impact rendering factor. The number of working women has increased owing to economic liberation of women coupled with increased access to education, rise of service sector and increased cost of living. Also, presence of favorable policy promoting breastfeeding will boost demand for breastfeeding accessories over the forecast timeframe.
Adoption of substitutes such as infant, follow up, growing milk formula as a replacement for breastmilk will impede market growth to some extent. Providing newborns with food or liquid other than breastmilk is common practice in several regions across the world to owing to various norms, traditions, family practice and health policies.
Breast milk bottles market was valued around USD 174.8 million in the year 2018. Need for safe and long-term storage of breastmilk will drive demand for breast milk bottles over the forecast period. Advantages related to use of breast milk bottles strongly attribute to their growing demand; features such as breastmilk integrity retaining design, direct pumping of breast milk from breast pumps into the bottle and leakage preventing screw are major enablers for users.
China breastfeeding accessories market is estimated to grow at 11.1% over the projection period. Government efforts for boosting breastfeeding such as setting up of website for promoting lactation, forbidding advertisement of baby formula, and encouraging employers to set up breastfeeding areas in offices will boost breastfeeding rates and consequently breastfeeding accessories market.
Brazil dominated the Latin America breastfeeding accessories market and was valued around USD 26.7 million in the year 2018. Presence of progressive breastfeeding culture in the country will serve to be a high impact rendering factor. Also, the milk banks provide training programs for community peer counselors engaged in encouraging and promotion breastfeeding in both urban and rural localities. High per capita expenditure on healthcare will further boost market growth.
Some of the prominent industry players include Medela, Pigeon Corporation, Ardo Medical, Ameda, Koninklijke Philips, NUK USA, Bailey Medical, Linco Baby Merchandise Works, Whittlestone, Hygeia Health, Büttner-Frank, Mayborn Group, Acute Ideas, and KaWeCo. To expand their market presence, many established firms are entering in sparsely addressed high potential regions. Introduction of devices in emerging economies by these companies enables them to cater to unmet needs and expand revenue sources.
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