Action Camera Market Size By Technology (Full HD, Ultra HD, HD & SD), By Distribution Channel (Online, Offline), By End-Use (Personal, Professional), By Application (Sports, Recreational Activities, Emergency Services), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 - 2026
The action camera market is likely to witness momentous growth through the forthcoming time period owing to the growing popularity of social media platforms, technological advancements, high product adoption across numerous adventure sport applications like surfing, skydiving, and climbing among others. An action camera is similar to a normal digital camera, but more small, portable, and lightweight in nature. In fact, an action camera is much more compact as compared to a normal DSLR or shoot and point camera.
Action camera is designed for recording action and adventures, further making them the best option for shooting videos either on the move or across difficult locations generally at high speeds. One of the key advantages that is driving the market growth is portability. Action cameras are portable in nature, with most of them fitting easily into the palm of the hand.
Action camera can be utilized for recording many adrenaline fueled activities like surfing, climbing, skateboarding, skydiving, and cycling, owing to their ability to withstand jolts, bumps, and knocks. Most of the action cameras also have some sort of mounting for placement on helmets, surfboards, and bikes and might come with a button or quick-start mode as well. In comparison to normal cameras, action cameras typically come in waterproof configurations and enables users to film underwater. Additionally, these cameras facilitate all the aforementioned functionalities without compromising on video quality, being able to record high quality videos owing in stunning 4K resolution.
Action camera market is bifurcated in terms of technology, distribution channel, end-user, and regional landscape.
In terms of technology, the overall action camera market is classified into HD and SD, ultra HD, and full HD. Among these, ultra HD segment is slated to witness high growth over the coming years. In comparison to regular HD camera, ultra HD technology provides four times more pixels, which makes them the more attractive choice of the two. These cameras also offer users functionalities such as high quality video recording, editing and extraction of perfect still photo. Ultra HD, also known as 4K, can also be utilized on digital cinematography and digital television.
From a regional frame of reference, North America action camera market will witness substantial growth over the coming years. The growth can be attributed to the robust technology landscape in the region, which is supporting the R&D of technologically advanced cameras.
Meanwhile, Asia-Pacific region is likely to witness strong growth owing to the growing popularity of social media platforms across the globe. These social media platforms tend to encourage users in uploading high quality pictures. This trend is likely to stimulate the regional market growth in the years to come.
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