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Liugong Dressta Company Profile

The Construction Equipment Industry in EUROPE. Company Profile. LIUGONG DRESSTA

The subject of this company profile is LiuGong Dressta, the Polish manufacturer of construction

equipment that was formed in 2012 following the purchasing of some of the assets of Huta

Stalowa Wola (HSW) by the Chinese manufacturer Guangxi LiuGong Machinery.

While the company is one of the newest names in the global construction equipment industry, its

roots go back many decades, and can be traced to the early days of the industry – with close

associations, through ownership or marketing connections, with some of the sector’s most

prestigious names: Hough, International Harvester, Dresser and Komatsu. This industrial legacy,

and strong product reputation in key markets, was what attracted LiuGong to the company at a

time when it was seeking to broaden the scope of its overseas operations. The opportunity to

purchase a manufacturing operation in Western Europe, and one that had also strong historical

ties with Central and Eastern Europe, was irresistible.

The company that is analysed in this report is the successor to HSW, the Polish manufacturer that

had become dangerously over-reliant on demand from the countries of the former Soviet Union,

and there is still a hangover of some of the communist inspired thinking in terms of management,

marketing and production. Many of these embedded beliefs have been strongly entrenched and

are difficult to overcome, but LiuGong has firmly and patiently instilled a new sense of reality

and belief into the workforce: change has not come easily, but in 2015 – just three years since the

acquisition – significant operational improvements can be seen, and these will lay the

foundations for what Off-Highway Research will be a genuinely successful future for the

company.

This profile analyses the history of the company, and places the current situation into the context

of the important heritage that it acquired. It highlights the existing strengths and weaknesses of

the operation, and offers an analysis into its manufacturing operations, its corporate strategy, the

make-up of its product lines of crawler dozers, pipelayers, wheeled loaders, backhoe loaders and

motor graders, and reviews its marketing operations.


COMPANY PROFILE:
LIUGONG DRESSTA
AUGUST
CONTENTS PAGE
INTRODUCTION
SUMMARY
COMPANY HISTORY
COMPANY STRUCTURE
FINANCIAL DATA
CORPORATE STRATEGY
MANUFACTURING FACILITIES AND PRODUCTION
MARKETING AND DISTRIBUTION
EQUIPMENT ANALYSES
BACKHOE LOADERS
CRAWLER DOZERS
CRAWLER EXCAVATORS
LANDFILL COMPACTORS
MOTOR GRADERS
PIPELAYERS
WHEELED LOADERS

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