Global Crowd Analytics Market Insights, Opportunity, Analysis, Market Shares And Forecast 2017 – 2023
The global crowd analytics market has generated the revenue of $ 385.1 million in 2016 and is anticipated to reach up to $ 1200 million at a CAGR of 24.3% in forecast period. The increasing demand of security concerns, rising adoption of intelligent videos systems, rising demand of BI solutions and increasing demand of analytics software and solutions are some of the key drivers which helps to increase the market of crowd analytics globally.
Based on geography, the global crowd analytics market is diversified into North America, Europe, Asia Pacific and rest of the world to provide the geography specific analysis in the report. The Asia Pacific holds the largest CAGR in the forecast period. Due to increasing demand of business intelligence software and solution in various verticals and rising installation of advanced featured surveillance systems helps to increase the market of crowd analytics in Asia Pacific region. In addition to this, the North America region holds the largest market share due to high focus on innovations with the help of research, development and technology in economically developed region in North American countries such as US and Canada. Due to early technology adoption culture and highly advance IT infrastructure in North American region helps to increase the market of crowd analytics in North America region.
Based on segmentation the global crowd analytics market is diversified by component, application, deployment mode, organization size and vertical. On the basis of application, the global crowd analytics market is diversified into revenue optimization, pricing analytics, marketing campaign measurement, customer management and many more. On the basis of deployment mode, the global crowd analytics market is diversified into cloud and on-premises. On the basis of organization size, the global crowd analytics market is further diversified into small, medium and large enterprises. Based on various vertical, the global crowd analytics market is diversified into Banking, Financial Services, and Insurance, Healthcare and Life Sciences, Public Safety, Media and Entertainment, Transportation, Travel and Tourism, Consumer Packaged Goods and Retail and many more. The travel and tourism vertical holds the larges CAGR in the forecast period due to high demand of real time data technology and business intelligence solutions which helps to understand the consumer insights and helps to expand business.
Some of the major companies of the global crowd analytics market are Crowd Vision, Nokia Corporation, AGT International, NEC Corporation, Walkbase, Spigit, Inc., Sightcorp BV., Wavestore, Savannah Simulations AG, Crowdanalytix, Inc., Securion Systems and Crowd Dynamics. Acquisition, merger, innovation and new product launch are some of the major strategies which helps to market leaders to sustain the market. For example: in 2016, Nokia corporation a Finland based company has announced that they had completed the acquisition of Deepfield, a us based real time analytics company. Similarly, in 2016, the crowd vision launched a passenger experience in real time analytics solution.
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