Global Cross-Platform And Mobile Advertising Market Insights, Opportunity Analysis, Market Shares and Forecast, 2016 - 2022
The global cross-platform and mobile advertising market is anticipated to grow at a CAGR of 26.1 % from 2016 to 2022. The market has generated the revenue $25.19 Billion in 2015 and is anticipated to reach up to $ 127.93 Billion by 2022. Increase in mobile internet devices, multiple advertising platform, increase in usage of mobile web and emerging trend of mobile application helps to increasing the market of cross-platform and mobile advertising.
The cross-platform and mobile advertising market is further segmented into advertising platform, solution, type of advertising, end user and vertical. On the basis of advertising platform the cross-platform and mobile advertising market is further segmented into cross-platform advertising, and mobile advertising. Based on solution the cross-platform and mobile advertising market is further segmented into advertising campaign solutions, content delivery solutions, integrated solutions, reporting and analytics solutions, mobile proximity solutions and many more. Based on type of advertising the cross-platform and mobile advertising market is further segmented into search advertising, SMS/MMS/P2P messaging advertising, rich media, display advertising, in-game advertising, in-app advertising and many more. Further on the basis of end user the market is segmented into small and medium enterprises and enterprises. Moreover on the basis of vertical the market is further segmented into consumer goods, retail, and restaurants, telecom and IT, Banking, Financial Services, and Insurance (BFSI), media and entertainment, travel, transportation, and automobile, supply chain and logistics, healthcare, energy, power and utilities, academia and government and many more.
On the basis of geography, the global cross-platform and mobile advertising market is segmented into Asia pacific, North America, Europe, and rest of the world. Europe is anticipated to contribute considerably to market growth due to already developed infrastructure to support rich communication suite services. RoW and North America are also expected to contribute to market demand over the forecast period. Asia Pacific countries such as India and China may witness surge in demand due to increasing number of smart phone users and increasing purchasing power of consumers.
Some of the notable players of the Cross-Platform and Mobile Advertising market are Google, Inc. , Facebook, Inc. , Apple Inc , SAP SE , Microsoft Corporation , AOL , Millenial Media , Yahoo! Inc. , Amobee, Inc. , Inmobi , Flytxt, Millennial Media, Flurry, InMobi, Chartboost. Acquisition, merger, innovation and new product launch are the key strategies which help to sustain in the market. For example: In 2016, Microsoft Corp. and LinkedIn Corporation announced that they have entered into a definitive agreement under which Microsoft will acquire LinkedIn for $196 per share in an all-cash transaction valued at $26.2 billion, inclusive of LinkedIn’s net cash, Further in 2016, Microsoft acquires Wand Labs to accelerate innovation in Bing intelligence and Conversation as a platform.
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