2020 Sports Nutrition and Weight Management Report

2020 Sports Nutrition and Weight Management Report

With bike paths crowded, gyms deserted and heaping restaurant portions off the menu, the sports nutrition and weight management markets are facing a reset and reboot that could dwarf any diet or exercise trend in history. Seizing a profitable position in this seismic reshuffle will require companies to know where the market is now in order to understand where it might go next.

The NBJ Sports Nutrition and Weight Management Report pairs detailed baseline data with sales projections and trend insight to paint the most detailed picture of one of the natural products’ industry’s most dynamic markets.

Report update:
With so many data points in motion, from changing use cases for exercise to a shifting global economic outlook, purchasers of the 2020 Report will receive an update in Q3 2020 as the situation continues to develop and trend lines shift.

This report includes:

76 data charts paired with market-research insights and top-thought takeaways
20 company profiles
Dozens of role-specific action items and market manifestations calling out on-trend products.
Excel document of raw data
Presentation-ready reports for PowerPoint
There may never have been a better opportunity for agile brands to seize momentum in a changing market and there has certainly never been a bigger need for the best data on what drives that market.


Executive overview
Top thoughts
Industry commentary
$231 Billion Natural and Organic Product Industry by Product Category, 2019e
Natural and Organic Product Industry Sales by Product Category, 2015-2023e
Natural and Organic Product Industry Growth by Product Category, 2015-2023e
$45 Billion U.S. Sports Nutrition and Weight Management Industry by Category, 2019
Sports Nutrition and Weight Management Sales and Growth, 2015-2023e
Sports Nutrition and Weight Management Sales by Category, 2015-2023e
Sports Nutrition and Weight Management Growth by Category, 2015-2023e
Sports Nutrition and Weight Management Market Share by Category, 2015-2023e
$45 Billion U.S. Sports Nutrition and Weight Management Industry by Channel, 2019
Sports Nutrition and Weight Management Sales by Channel, 2015-2023e
Sports Nutrition and Weight Management Growth by Channel, 2015-2023e
Read more
Trends: NEXT
Macro force: Protein power
Market manifestations
Trend: Nutrition meets convenience
Market manifestations
Read more
Macro force: Life of vitality
Market manifestations
Read more
Sports food and beverage: Functional beverages and bars
Top thoughts
Hope and story
RTD Sports Protein Beverage Sales and Growth, 2015-2023e
RTD Sports Protein Beverage vs. Total SNWM Sales and Growth, 2015-2023e
$1 Billion RTD Sports Protein Beverages by Channel, 2019
RTD Sports Protein Beverage Sales by Channel, 2015-2023e
Market manifestations: Beverages
RTD Sports Protein Beverage Growth by Channel, 2015-2023e
Nutrition Bars and Gels vs. Total SNWM Sales and Growth, 2015-2023e
Nutrition Bars and Gels vs. Total SNWM Sales and Growth, 2015-2023e
$5.7 Billion Nutrition Bars and Gels by Channel, 2019
Nutrition Bar and Gel Sales by Channel, 2015-2023e
Nutrition Bar and Gel Growth by Channel, 2015-2023e
Market manifestations: Bars
Sports food and beverage: Hydration and energy
Top thoughts
Who’s on thirst?
Sports Hydration and Energy Beverage Sales and Growth, 2015-2023e
Sports Hydration and Energy Beverage vs. Total SNWM Sales and Growth, 2015-2023e
$26 Billion Sports Hydration and Energy Beverage Market Share by Channel, 2019
Market manifestations
Sports Hydration and Energy Beverage Sales by Channel, 2015-2023e
Sports Hydration and Energy Beverage Growth by Channel, 2015-2023e
Sports supplements
Top thoughts
Protein pile up
Sports Nutrition Pill Sales and Growth, 2015-2023e
Sports Nutrition Pills vs. Total SNWM Sales and Growth, 2015-2023e
Sports Nutrition Powder Sales and Growth, 2015-2023e
Sports Nutrition Powders vs. Total SNWM Sales and Growth, 2015-2023e
$6 Billion Sports Supplement Market (Powders and Pills) by Channel, 2019
Sports Supplements (Powders and Pills) Sales by Channel, 2015-2023e
Sports Supplements (Powders and Pills) Growth by Channel, 2015-2023e
Market manifestations
Read more
Weight management supplements
Top thoughts
Big problems, few answers
Weight Management Non-Meal Supplement Sales and Growth, 2015-2023e
Weight Management Non-Meal Supplement vs. Total SNWM Sales and Growth, 2015-2023e
$1.9 Billion Weight Management Non-Meal Supplements by Channel, 2019
Weight Management Non-Meal Supplement Sales by Channel, 2015-2023e
Weight Management Non-Meal Supplement Growth by Channel, 2015-2023e
Weight Management Meal Supplement Sales and Growth, 2015-2023e
Weight Management Meal Supplement vs. Total SNWM Sales and Growth, 2015-2023e
$4.6 Billion Weight Management Meal Supplements && Replacements by Channel, 2019
Weight Management Meal Supplement and Replacement Sales by Channel, 2015-2023e
Weight Management Meal Supplement and Replacement Growth by Channel, 2015-2023e
Market manifestations
Read more
Sales channels
Top thoughts
Surprises in (and out of) store
Sports Nutrition and Weight Management Sales, Growth, and Market Share by Channel, 2017-2019
Natural and Specialty Retail SNWM Sales by Category, 2019
Natural and Specialty Retail SNWM Sales, Growth, and Market Share by Category, 2017-2019
Mass Market Retail SNWM Sales by Category, 2019
Mass Market Retail SNWM Sales, Growth, and Market Share by Category, 2017-2019
Multilevel Network Marketing SNWM Sales, Growth, and Market Share by Category, 2017-2019
Multilevel Network Marketing SNWM Sales, Growth, and Market Share by Category, 2017-2019
E-Commerce SNWM Sales by Category, 2019
E-Commerce SNWM Sales, Growth, and Market Share by Category, 2017-2019
Practitioner and Fitness Club SNWM Sales by Category, 2019
Practitioner and Fitness Club SNWM Sales, Growth, and Market Share by Category, 2017-2019
Mail Order, DRTV, and Radio SNWM Sales by Category, 2019
Mail Order, DRTV and Radio SNWM Sales, Growth, and Market Share by Category, 2017-2019
Company profiles
Abbott Nutrition
Beachbody (Shakeology)
BellRing Brands (including Premier Nutrition, PowerBar and Premier Protein)
Bodyarmor
Clif Bar & Company
The Coca-Cola Company (including Core Power, Powerade, Vitamin Water)
Danone (Vega)
Glanbia (including Amazing Grass, Optimum Nutrition, SlimFast, think!)
GNC
Herbalife Nutrition Ltd
Iovate Health Sciences International Inc., a division of Xiwang Foodstuffs Company Ltd. (including Iovate,
Hydroxycut, MuscleTech, Purely Inspired, Xenadrine)
Monster Beverage Corporation (including Full Throttle, Monster, NOS)
Naked Nutrition
The Nature’s Bounty Co. (including MET-Rx, Pure Protein, Puritan’s Pride)
Nestlé (including Atrium Innovations, Boost, Garden of Life, Klean Athlete, Persona, Pure Encapsulations)
Nuun & Company Inc
Orgain
PepsiCo (including Amp, CytoSport, Gatorade, Propel)
Red Bull
Simply Good Foods (including Atkins, Quest Nutrition, Simply Protein)
Related content
Executive overview
A broader definition and a broader market
The subscription prescription
Going the distance, and then some
Under the influence
Can certifications pave the way for CBD in sports?
Innovation matters
Finding the right person for “personalized”
Inching closer to DSHEA 2.0 and the supplement industry’s third rails
Algorithm and blues
Trends
In convenience
Healthy living
Plant-based planet
Changing the game
Sports supplements
The state of sports nutrition research and how it’s marketed
Weight management
Chilled pills
Acknowledgments and definitions
Acknowledgments
Research methodology
Disclaimer
Copyright
Definitions
Product categories
Dietary supplements
Food and beverage
Natural and organic personal care
Other household products
Sales channels

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