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2018 Sports Nutrition and Weight Management Report

2018 Sports Nutrition and Weight Management Report

With 6% growth in 2017, the sports nutrition and weight management categories is still growing faster than supplements overall, but has cooled off from 7% the year before. The star product: protein, is what paved the way for sports nutrition and weight management to go mainstream in the first place and it continues to bolster the growth now.

Figuring out how to make that growth happen for other ingredients, of course, requires data and insight, and that’s what the NBJ Sports Nutrition and Weight Management report delivers. With 60 charts and 23 company profiles outlining some of the most successful and innovative brands in the space, the report serves as a guide for planning product development and audience-targeted marketing. Not every product category or ingredient is likely to make the jump to every-day lifestyle component like RTD protein drinks, but more could. Fiber seems a likely candidate.

To know what’s next, this report offers information on where the growth is headed and where it’s fading, what experts in the field are seeing, and where the science is developing. Bad news has defined these two categories for too long, but working to extend product offerings in a lifestyle-oriented way could mean very good news lies ahead.


1.0 Executive Overview
1.1 The good side of bad news
$206 Billion U.S. Natural and Organic Products Industry by Product Category in 2017
1.2 When healthy trends don’t mean healthy profits
U.S. Natural and Organic Products Industry Sales by Product Category, 2007-2021e
1.3 A vote of low confidence
U.S. Natural and Organic Products Industry Growth by Product Category, 2007-2021e
1.4 Confidence-building exercises
$39.8 Billion U.S. Sports Nutrition and Weight Management Industry by Category, 2017 ..10
U.S. Sports Nutrition and Weight Management Sales and Growth, 2006-2021e
U.S. Sports Nutrition and Weight Management Sales by Category, 2007-2021e
1.5 Lab results
U.S. Sports Nutrition and Weight Management Growth by Category, 2007-2021e
U.S. Sports Nutrition and Weight Management Market Share by Category, 2007-2021e
1.6 Backsliding? Just say no
$39.8 Billion U.S. Sports Nutrition and Weight Management Industry by Channel
1.7 The extraction distraction
U.S. Sports Nutrition and Weight Management Sales by Channel, 2007-2021e
1.8 Innovation in the age of consolidation
U.S. Sports Nutrition and Weight Management Growth by Channel, 2007-2021e
2.0 Sports Food and Beverage: Functional Beverages and Bars
2.1 The ready-to-drink revolution
Functional Sports Beverages Sales and Growth, 2006-2021e
Functional Sports Beverages vs. Total SNWM Sales and Growth, 2007-2021e
2.2 Nutrient-dense snacks take a bite out of boring
$804 Million Functional Sports Beverages by Channel, 2017
2.3 Frozen smoothie cups crack the meal kit code
Functional Sports Beverages Sales by Channel, 2007-2021e
2.4 Food makers define ‘clean label’ with minimal, staple ingredients
Functional Sports Beverages Growth by Channel, 2007-2021e
Nutrition Bars and Gels Sales and Growth, 2006-2021e
2.5 Protein plays across the store
Nutrition Bars and Gels vs. Total SNWM Sales and Growth, 2007-2021e
$5.2 Billion Nutrition Bars and Gels by Channel, 2017
2.6 Pretty in pixels
Nutrition Bars and Gels Sales by Channel, 2007-2021e
Nutrition Bars and Gels Growth by Channel, 2007-2021e
3.0 Sports Food and Beverage: Hydration and Energy
3.1 Drinking
Sports Hydration and Energy Beverages Sales and Growth, 2006-2021e
Sports Hydration and Energy Beverages vs. Total SNWM Sales and Growth, 2007-2021e
3.2 A caffeine crash?
$22.2 Billion Sports Hydration and Energy Beverages by Channel, 2017
Sports Hydration and Energy Beverages Sales by Channel, 2007-2021e
3.3 The key to kombucha’s continued growth? Accessibility
Sports Hydration and Energy Beverages Growth by Channel, 2007-2021e
3.4 Transforming energy drinks with natural, organic ingredients
3.5 What this functional beverage gets right about branding and customer experience
4.0 Sports Supplements
4.1 Escape artist
4.2 Is bioavailability oversold?
U.S. Sports Nutrition Pills Sales and Growth, 2006-2021e
4.3 GNC finds a partner
Sports Nutrition Pills vs. Total SNWM Sales and Growth, 2007-2021e
U.S. Sports Nutrition Powders Sales and Growth, 2006-2021e
4.4 Direct HIIT
Sports Nutrition Powders vs. Total SNWM Sales and Growth, 2007-2021e
4.5 Potent argument
$5.0 Billion U.S. Sports Nutrition Supplements (Powders and Pills) by Channel
U.S. Sports Nutrition Supplements (Powders and Pills) Sales by Channel, 2007-2021e
4.6 Ready player one
U.S. Sports Nutrition Supplements (Powders and Pills) Growth by Channel, 2007-2021e
4.7 CBD evangelism trumps evidence (so far)
4.8 The future of supplements is clean, green and sustainable
5.0 Weight Management Pills and Meal Supplements
5.1 No doom, plenty of gloom
5.2 Diets with a dark side
Weight Management Pill Supplements Sales and Growth, 2006-2021e
Weight Management Pill Supplements vs. Total SNWM Sales and Growth, 2007-2021e
5.3 Clean sweep
$2.1 Billion Weight Management Pill Supplements by Channel, 2017
Weight Management Pill Supplements Sales by Channel, 2007-2021e
Weight Management Pill Supplements Growth by Channel, 2007-2021e
5.4 The keto shell game
Weight Management Meal Supplements Sales and Growth, 2006-2021e
Weight Management Meal Supplements vs. Total SNWM Sales and Growth, 2007-2021e
5.5 In Search of the Best SNPs
$4.0 Billion Weight Management Meal Supplements by Channel
Weight Management Meal Supplements Sales by Channel, 2007-2021e
Weight Management Meal Supplements Growth by Channel, 2007-2021e
6.0 Sales Channels
6.1 Crossing channels
$39.8 Billion U.S. Sports Nutrition and Weight Management Industry by Channel
6.2 Almighty Amazon
U.S. Sports Nutrition and Weight Management Sales, Growth, and Market Share by
Channel, 2015-2017
$6.3 Billion U.S. Natural and Specialty Retail SNWM Sales by Category, 2017
U.S. Natural and Specialty Retail SNWM Sales, Growth, and Market Share by Category
6.3 Mass effect
$26.8 Billion U.S. Mass Market Retail SNWM Sales by Category, 2017
U.S. Mass Market Retail SNWM Sales, Growth, and Market Share by Category
$3.0 Billion U.S. Multi-level Network Marketing SNWM Sales by Category, 2017
U.S. Multi-level Network Marketing SNWM Sales, Growth, and Market Share by
Category
$2.1 Billion U.S. E-Commerce SNWM Sales by Category, 2017
6.4 Just for clicks
U.S. E-Commerce SNWM Sales, Growth, and Market Share by Category
$982 Million U.S. Practitioner and Fitness Club SNWM Sales by Category, 2017
6.4 Small stores, big changes
U.S. Practitioner and Fitness Club SNWM Sales, Growth, and Market Share by Category .117
$605 Million U.S. Mail Order, DRTV, and Radio SNWM Sales by Category, 2017
6.5 Click or mortar? The future of grocery shopping
U.S. Mail Order, DRTV, and Radio SNWM Sales, Growth, and Market Share by Category
6.6 Q&A with Walter and Chris Robb
7.0 Company profiles
7.1 Abbott Nutrition
7.2 AdvoCare
7.3 Basic Research/Zoller Labs
7.4 CLIF Bar & Company
7.5 Coca Cola (Powerade)
7.6 DanoneWave (Vega)
7.7 General Mills
7.8 Glanbia
7.9 Herbalife International
7.10 Hiball Energy
7.11 Hormel Foods (Cytosport)
7.12 Iovate
7.13 KIND LLC
7.14 Living Essentials (5-hour energy)
7.15 Monster Beverage Corporation
7.16 The Nature’s Bounty Co. (NBTY, Puritan’s Pride)
7.17 Nestlé
7.18 nuun & company inc.
7.19 PepsiCo (Gatorade, Amp, Propel)
7.20 Quest Nutrition
7.21 Red Bull
7.22 Rock Star
7.23 Slimfast
8.0 Acknowledgments and Definitions
8.1 Acknowledgments
8.2 Research Methodology
8.3 Disclaimer
8.4 Copyright
8.5 Definitions
8.6 Product Categories
8.7 Dietary Supplements
8.8 Food and Beverage
8.9 Natural & Organic Personal Care
8.10 Other Household Products
8.11 Sales Channels

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