Market Research Logo

2018 Sales Channel Report - Food & Beverage

2018 Sales Channel Report - Food & Beverage

This new report replaces the Direct-to-Consumer report by expanding the focus to view the natural food & beverage industry across the brick & mortar, internet, practitioner and multi-level marketing channels. With detailed data that tracks where different product categories are selling and insight that will bring executives up to speed on ever-evolving dynamics, the Sales Channel Report – Food & Beverage becomes a tool to keep the omnichannel strategy running with optimal returns.

Marketers not only need to know which customers are buying their products but where they are buying them. They also need to know if their product needs to be packaged and presented differently depending on whether the point of purchase is in a natural specialty store, a club warehouse or on a smartphone 4-inch screen. It’s important to know that internet sales of supplements, natural & organic food and natural personal care climbed by 13.5 percent last year, but it’s breaking down into subcategories and channel niches that makes devising the best possible strategy more possible. The practitioner channel may be performing strongly on 8.8 percent growth, but knowing which products are selling best could be pivotal for brands in and outside that channel.

Creating an omnichannel strategy and then continually fine tuning it requires having a sense of which customers in which categories are more apt to spread those dollars across multiple channels. The marketing for a product might hinge on whether the shopping cart is actual or virtual, and the marketing budget must be balanced across those multiple channels. The executives constantly calculating where the budget is best deployed can use the NBJ Sales Channel Report – Food & Beverage to help shape their decisions.

The needs of consumers may not be new, but the need to meet those consumers where they are, with that they want, has never been more complex.

With 137 pages, 65 charts and graphs and 21 company profiles, this report will satisfy all your data needs for your omnichannel strategy.


1.0 Executive Overview
1.1 Executive summary: New urgency in old habits
$205.9 Billion Natural and Organic Products Industry by Channel, 2017
Natural and Organic Products Sales by Channel, 2006-2021e
1.2 The road to retail
Natural and Organic Products Growth by Channel, 2007-2021e
Natural and Organic Products Market Share by Channel, 2006-2021e
Brick and Mortar vs. DTC Sales and Growth, 2006-2021e
Natural, Organic, and Functional Food and Beverage Market Share by Channel, 2017
1.3 Click or mortar?
1.3.1 Omnishopping: Grocery’s new normal
1.3.2 A Slap in the Face for Amazon?
Natural, Organic and Functional Food and Beverage Sales by Channel, 2006-2021e
Natural, Organic and Functional Food and Beverage Growth by Channel, 2007-2021e
1.4 Hunting and gathering
1.5 Q&A with Walter and Chris Robb
2.0 Brick and Mortar
2.1 Intro: The tide is rising, but unevenly
2.2 Mass effect
Natural & Specialty Retail Sales and Growth, 2006-2021e
Natural & Specialty Retail Channel by Product Category, 2017
2.3 Small stores, big changes
Natural & Specialty Retail Sales by Product Category, 2006-2021e
Natural & Specialty Retail Growth by Product Category, 2007-2021e
2.4 The Amazon impact: Whole Foods acquisition changes the rules for entire natural
products industry
Natural & Specialty Retail: Natural, Organic and Functional Food and Beverage Sales
and Growth, 2006-2021e
2.5 Why the Amazon-Whole Foods news enthuses retailers
2.6 Two companies seize a single venue for consumer health education: the grocery aisle
Mass Market Retail Sales and Growth, 2006-2021e
Mass Market Retail Channel by Product Category, 2017
Mass Market Retail Growth by Product Category, 2007-2021e
Mass Market Retail Sales by Product Category, 2006-2021e
Mass Market Retail: Natural, Organic and Functional Food and Beverage Sales and
Growth, 2006-2021e
3.0 E-commerce
3.1 Intro: Choice overload
3.2 Just for clicks
E-Commerce Sales and Growth, 2006-2021e
E-Commerce Channel by Product Category, 2017
E-Commerce Sales by Product Category, 2006-2021e
E-Commerce Growth by Product Category, 2007-2021e
3.3 Almighty Amazon
E-Commerce: Natural, Organic and Functional Food and Beverage Sales and Growth,
2006-2021e
3.4 The Chinese supply game
3.5 This is your brain health on the internet
4.0 Direct-to-consumer
4.1 Intro: Of niches and numbers
Practitioner Channel Sales and Growth, 2006-2021e
Practitioner Channel by Product Category, 2017
Practitioner Channel Sales by Product Category, 2008-2021e
Practitioner Channel - Natural, Organic and Functional Food and Beverage Sales and
Growth, 2008-2021e
Practitioner Channel Growth by Product Category, 2009-2021e
MLM Network Marketing Sales and Growth, 2006-2021e
MLM Network Marketing by Product Category, 2017
MLM Network Marketing Sales by Product Category, 2006-2021e
4.2 Direct to China
MLM Network Marketing Growth by Product Category, 2007-2021e
MLM Network Marketing: Natural, Organic and Functional Food and Beverage Sales
and Growth, 2006-2021e
Mail Order, DRTV, Radio, Farmers Market Sales and Growth, 2006-2021e
Mail Order, DRTV, Radio, Farmers Market by Product Category, 2017
Mail Order, DRTV, Radio, Farmers Market Growth by Product Category, 2007-2021e
Mail Order, DRTV, Radio, Farmers Market Sales by Product Category, 2006-2021e
Mail Order, DRTV, Radio, Farmers Market - Natural, Organic and Functional Food and
Beverage Sales and Growth, 2006-2021e
4.3 Local food trend fuels online farmers market models
5.0 Disruptive retail study
5.1 Intro: Both sides of the street
Consumer Ranking of The Biggest Challenges of Shopping Brick & Mortar Stores
Manufacturer Top Three Challenges of Brick & Mortar Retail by Percentage
Consumer Ranking of the Biggest Challenges of Shopping Online
Manufacturer Top Three Challenges of Online Retail by Percentage
Consumer Use of Retail Sources vs. Manufacturer Annual Sales
Increases in Manufacturer Sales vs. Consumer Shopping across Channels
Future Importance of Channels Ranked by Manufacturers and Consumers
Manufacturer Ratings of Importance of Channels
Consumer Purchases by Channel – Supplements and Natural and Organic Personal Care
Consumer Purchases by Channel – Environmentally-Friendly Household Products
Consumer Purchases by Channel – Natural and Organic Pet Products
Change in Consumer Shopping by Channel: Supplements
Change in Consumer Shopping by Channel: Natural and Organic Personal Care
Change in Consumer Shopping by Channel: Natural and Organic Fresh Food and
Beverage
Change in Consumer Shopping by Channel: Natural and Organic Packaged Food and
Beverage
Change in Consumer Shopping by Channel: Functional Food and Beverage
Change in Consumer Shopping by Channel: Environmentally-Friendly Household
Products
Change in Consumer Shopping by Channel: Pet Products
Consumer E-Commerce Shopping by Category
Demographics which Index High for Increases in E-Commerce Purchases over The
Next Two Years
Consumer Response to Location of Natural and Organic Products In-Store
Consumer Use of Delivery or Pickup of Online Orders of Household Products and
Groceries
Average Percent of Dollars Spent by Consumers on Groceries/Household Goods by
Method
Consumers Who Are First to Try a New Product
Top Attributes in Food and Beverage Among Manufacturers and Consumers
Categories Consumers Report Purchasing on a Regular and Consistent Basis
6.0 Company profiles
6.1 Albertsons Companies
6.2 Alticor (Amway, Nutrilite)
6.3 Amazon (Amazon.com, Whole Foods)
6.4 Atrium Innovations (Douglas Labs, Pure Encapsulation)
6.5 Costco Wholesale Corporation
6.6 CVS Health Corporation
6.7 doTERRA
6.8 GNC
6.9 Herbalife International
6.10 The Kroger Company
6.11 LuckyVitamin
6.12 Lucky’s Market
6.13 Metagenics
6.14 Natural Grocers by Vitamin Cottage Inc.
6.15 Nu Skin Enterprises (Pharmanex)
6.16 Pharmaca Integrative Pharmacy
6.17 Sprouts Farmers Market Inc.
6.18 Standard Process
6.19 Swanson Health Products
6.20 Thrive Market
6.21 USANA
7.0 Acknowledgments and Definitions
7.1 Acknowledgments
7.2 Research Methodology
7.3 Disclaimer
7.4 Copyright
7.5 Definitions
7.6 Product Categories
7.7 Dietary Supplements
7.8 Food and Beverage
7.9 Natural & Organic Personal Care
7.10 Other Household Products
7.11 Sales Channels

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report