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Raw Materials

Raw Materials

In 2017, raw material sales grew 6.8 percent and hit $5.1 billion, while consumer sales of finished supplement products climbed 6.1 percent, reaching $43.5 billion. Beneath those numbers, the math changes with every sale, contract and delivery. Supply chain and price gouging. Quality and ingredient integrity. And that's before the innovation driven by branded ingredient comes into the equation.

Finished product companies know their customers want purity and science to prove efficacy. Ingredient companies want to supply both but depend on finished products to communicate that, and do so responsibly. The level of cooperation and mutual benefit is what can build the next blockbuster ingredient or keep the most intriguing science in the lab.

Understanding the entirety of the relationship is obviously impossible. Knowing the characters and components is essential. In addition to deep dives and data sets, buyers of this report can access the insight from leaders in the field and see where the stumbles can set the industry on edge.


1.0 Executive Overview
1.1 Executive summary: It’s complicated
1.2 The case for nutrition
Supplements: Raw Material Market Share by Category, 2017
1.3 Nevermind the trade wars
Supplements: Wholesale/Manufacturer Market Share by Category, 2017
Supplement: Raw Material Sales and Growth, 2006-2020e
1.4 Difficult to enter, impossible to ignore
Supplement Wholesale/Manufacturers Sales and Growth, 2006-2020e
1.5 A vote of low confidence
1.6 Lab results
Supplements: Consumer Market Share by Category, 2017e
1.7 RIBUS capitalizes on clean label movement
Supplements: Consumer Sales and Growth, 2006-2020e
1.8 The extraction distraction
2.0 Vitamins and Minerals
2.1 Intro: Unspectacular, but safe
Vitamins: Raw Material, Wholesale/Manufacturers and Consumer Growth, 2006-2020e
Minerals: Raw Material, Wholesale/Manufacturer and Consumer Growth, 2006-2020e
2.2 Using home nutrient tests to create a crowdsourced nutritional research model
that could transform healthcare
Vitamins: Consumer Sales and Growth, 2006-2020e
2.3 It’s alive!
Minerals: Consumer Sales and Growth, 2006-2020e
Vitamins: Raw Material Sales and Growth, 2006-2020e
Minerals: Raw Material Sales and Growth, 2006-2020e
2.4 K2 ascends the mountain of letter vitamins
Vitamins: Wholesale/Manufacturer Sales and Growth, 2006-2020e
Minerals: Wholesale/Manufacturer Sales and Growth, 2006-2020e
Vitamins: Raw Material, Wholesale/Manufacturer and Consumer Sales, 2006-2020e
2.5 Study: High-dose vitamin C saves lives (again)
2.6 Vitamin D may improve autism symptoms
Minerals: Raw Material, Wholesale/Manufacturer and Consumer Sales, 2006-2020e
2.7 Vitamin may help people stick with statins
2.8 Carotenoids may boost Boomer brainpower
2.9 Calcium pills may be as good as food
2.10 Magnesium may protect against heart disease, stroke and diabetes
3.0 Herbs and Botanicals
3.1 Intro: Charmed, I’m sure
3.2 Crafting the wild
Herbs & Botanicals: Raw Material, Wholesale/Manufacturers and Consumer Growth,
2006-2020e
Herbs & Botanicals: Consumer Sales and Growth, 2006-2020e
3.3 A passage to India
Herbs & Botanicals Raw Material Sales and Growth, 2006-2020e
Herbs & Botanicals: Wholesale/Manufacturers Sales and Growth, 2006-2020e
3.4 The wild wild south
3.5 Zombie ingredients
3.5.1 Adulteration update
3.6 ’Shroom to grow
Herbs & Botanicals: Raw Material, Wholesale/Manufacturer and Consumer Sales,
2006-2020e
3.7 The promise and peril of CBD
3.8 The SynBio debate: ingredients, origin and opportunity
3.8.1 If it’s not in nature, it’s not natural
3.8.2 Can ‘natural’ and ‘technology’ coexist?
4.0 Sports Nutrition and Meal Supplements
4.1 Intro: Feeding the active lifestyle
4.2 Nutrition smart sports
Sports Nutrition: Raw Material, Wholesale/Manufacturer and Consumer Growth,
2006-2020e
4.3 The new age of metabolism-boosters
Meal Supplements: Raw Material, Wholesale/Manufacturer and Consumer Growth,
2006-2020e
4.4 Bottle caps
Sports Nutrition: Consumer Sales and Growth, 2006-2020e
Meal Supplements: Consumer Sales and Growth, 2006-2020e
4.5 Energizing All Aspects of Health
4.6 Sports nutrition market focuses on cognitive health and performance
Sports Nutrition: Raw Material Sales and Growth, 2006-2020e
Meal Supplements: Raw Material Sales and Growth, 2006-2020e
4.7 More than just skin deep
Sports Nutrition: Wholesale/Manufacturer Sales and Growth, 2006-2020e
4.8 Sports tech grows up
Meal Supplements: Wholesale/Manufacturer Sales and Growth, 2006-2020e
4.9 All in a day’s work
Sports Nutrition: Raw Material, Wholesale/Manufacturer and Consumer Sales,
2006-2020e
4.10 Will MusclePharm find salvation in the Country Life?
Meal Supplements: Raw Material, Wholesale/Manufacturer and Consumer Sales,
2006-2020e
5.0 Specialty Supplements
5.1 Intro: Different ingredients, different stories, similar lessons
5.2 Down time
Specialty Supplements: Raw Material, Wholesale/Manufacturer and Consumer
Growth, 2006-2020e
Specialty Supplements: Consumer Sales and Growth, 2006-2020e
5.3 Upcycling on the upswing
Specialty Supplements: Raw Material Sales and Growth, 2006-2020e
5.4 The alphas of omegas
Specialty Supplements: Wholesale/Manufacturer Sales and Growth, 2006-2020e
5.5 Marine Ingredients’ 2016 merger with KD Pharma made for a successful 2017
Specialty Supplements: Raw Material, Wholesale/Manufacturer and Consumer Sales,
2006-2020e
5.6 Fish oil during pregnancy slashes baby’s asthma risk
5.7 Sharing the science
5.8 Eye strain from reading on screens all day? Natural help is here: study
5.9 Ganeden capitalizes on the probiotics boom with R&D, IP and integrity
5.10 HumanN invests in the long game
6.0 Company Profiles
6.1 Aker BioMarine
6.2 Archer Daniels Midland Company
6.3 Balchem Corporation
6.4 BASF
6.5 BI Nutraceuticals
6.6 Chromadex
6.7 Ganeden Inc.
6.8 Kemin
6.9 Koninklijke, DSM N.V.
6.10 Lonza
6.11 LycoRed
6.12 Nutrition 21
6.13 Omniactive Health Technologies
6.14 PLT Health Solutions
6.15 RFI Ingredients
6.16 Sabinsa Corporation
6.17 TSI Group Ltd.
7.0 Acknowledgments and Definitions
7.1 Acknowledgments
7.2 Research Methodology
7.3 Disclaimer
7.4 Copyright
7.5 Definitions
7.6 Product Categories
7.7 Dietary Supplements
7.8 Food and Beverage
7.9 Natural & Organic Personal Care
7.10 Other Household Products
7.11 Sales Channels

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