Personalized Nutrition Special Report

Personalized Nutrition Special Report

Is Personalized Nutrition the key to the future of the supplement industry?

From monograms to makeup, consumers want custom – and when it comes to supplements, the benefits of the Personalized Nutrition approach go beyond feeling special. In 2020, supplement sales driven by personalized nutrition grew 35% to $375M, and NBJ’s market analysis suggests that there is still plenty of time to get in on the ground level of this emerging category that could be the key to the future of supplements – and the future of personal health.

New for 2021: Exclusive consumer and manufacturer surveys that give insight into when Personalized Nutrition will reach a tipping point, highlight consumer barriers to entry, reveal concerns about cost, and much more.

Where digital health meets the supplement industry, Personalized Nutrition is making headlines in innovation, formulation, e-commerce, and even M&A. NBJ is the only market research publication tracking the Personalized Nutrition category in this way, and this report contains proprietary consumer research that confirms extremely strong potential in this category. This report is a must-read for the next generation of supplement consumers, entrepreneurs, manufacturers and investors alike.


Executive overview
The Personalized Universe
The Personalized Nutrition Continuum
Supplement Industry Sales and Growth, 2015-2023e
Supplement Industry by Product Category, 2020e
Supplement Industry Market Share of Top Conditions, 2020e
Personalized Nutrition Supplements as a Percentage of Total Supplements, 2018 vs. 2023e
Personalized Nutrition Supplement Sales and Growth, 2018-2024e
Personalized Nutrition Supplement Sales by Testing Type, 2020
Personalized Nutrition Supplement Sales by Testing Type, 2018-2024e
Personalized Nutrition Supplement Growth by Testing Type, 2019-2024e
Personalized Nutrition Supplement Market Share by Testing Type, 2018-2024e
Personalized Nutrition Testing Sales and Growth, 2020-2024e
Personalized Nutrition Testing Sales by Testing Type, 2020
Personalized Nutrition Testing Sales by Testing Type, 2020-2024e
Personalized Nutrition Testing Growth by Testing Type, 2021e-2024e
Personalized Nutrition Testing Market Share by Testing Type, 2020-2024e
Survey: Current Personalized Nutrition Offerings Across Nutrition Industry, 2021
Survey: Testing Methods Used by Companies Currently Offering Personalized Nutrition Products or Programs
Survey: Personalized Nutrition Plans of Companies Not Currently Selling Products or Programs
Survey: Testing Methods for Use by Companies Planning to Offer Personalized Nutrition Products or Programs
Personalization by testing type
Personalized Nutrition Supplement Sales by Testing Type, 2020
Survey-Based Personalized Supplement Sales and Growth, 2018-2024e
Biomarker-based
Personalized Nutrition Supplement Sales by Testing Type, 2020
Biomarker-Based Personalized Supplement Sales and Growth, 2018-2024e
Biomarker-Based Personalized Testing Sales and Growth, 2020-2024e
Genetic-based
Personalized Nutrition Supplement Sales by Testing Type, 2020
Genetic-Based Personalized Supplement Sales and Growth, 2018-2024e
Genetic-Based Personalized Testing Sales and Growth, 2020-2024e
Microme-based
Personalized Nutrition Supplement Sales by Testing Type, 2020
Microbiome-Based Personalized Supplement Sales and Growth, 2018-2024e
Microbiome-Based Personalized Testing Sales and Growth, 2020-2024e
Gastrointestinal Health Supplement Sales and Growth, 2015-2023e
Consumer survey
Consumer Dietary Supplement Usage Frequency
Metrics Tracked by Consumers Using an App or Wearable Device in the Last 12 Months
Changes Made by Consumers Using Information Gathered through Apps or Wearable Devices
At-Home Testing Services Used by Consumers
Testing Methods of Services Used by Consumers to Receive Customized Dietary Supplements
Current Customized Supplement Usage by Consumers who Have Ever Used a Service
Bases for Customized Dietary Supplement Services of Interest by Total Respondents, Regardless of Current Use
Among Interested Consumers, Willingness to Pay More for a Customized Supplement Service
Among Uninterested Consumers, Reasons for Lack of Interest in a Customized Dietary Supplement Service
Company profiles
Baze
BIOHM
Care/Of
CustomVite
DayTwo
EverlyWell
Gainful
HUM
InsideTracker
Nurish
Persona
Sun Genomics
Tespo
Viome
Vous Vitamin
Wellpath
From the experts
Q&A with Tom Blue
Q&A with Noah Voreades
Q&A with Tom Aarts
Acknowledgments & Definitions
Acknowledgments
Research Methodology
Disclaimer
Copyright
Definitions
Product Categories
Dietary Supplements
Food and Beverage
Natural & Organic Personal Care
Other Household Products
Sales Channels

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