Personalized Nutrition Special Report
Is Personalized Nutrition the key to the future of the supplement industry?
From monograms to makeup, consumers want custom – and when it comes to supplements, the benefits of the Personalized Nutrition approach go beyond feeling special. In 2020, supplement sales driven by personalized nutrition grew 35% to $375M, and NBJ’s market analysis suggests that there is still plenty of time to get in on the ground level of this emerging category that could be the key to the future of supplements – and the future of personal health.
New for 2021: Exclusive consumer and manufacturer surveys that give insight into when Personalized Nutrition will reach a tipping point, highlight consumer barriers to entry, reveal concerns about cost, and much more.
Where digital health meets the supplement industry, Personalized Nutrition is making headlines in innovation, formulation, e-commerce, and even M&A. NBJ is the only market research publication tracking the Personalized Nutrition category in this way, and this report contains proprietary consumer research that confirms extremely strong potential in this category. This report is a must-read for the next generation of supplement consumers, entrepreneurs, manufacturers and investors alike.
- Executive overview
- The Personalized Universe
- The Personalized Nutrition Continuum
- Supplement Industry Sales and Growth, 2015-2023e
- Supplement Industry by Product Category, 2020e
- Supplement Industry Market Share of Top Conditions, 2020e
- Personalized Nutrition Supplements as a Percentage of Total Supplements, 2018 vs. 2023e
- Personalized Nutrition Supplement Sales and Growth, 2018-2024e
- Personalized Nutrition Supplement Sales by Testing Type, 2020
- Personalized Nutrition Supplement Sales by Testing Type, 2018-2024e
- Personalized Nutrition Supplement Growth by Testing Type, 2019-2024e
- Personalized Nutrition Supplement Market Share by Testing Type, 2018-2024e
- Personalized Nutrition Testing Sales and Growth, 2020-2024e
- Personalized Nutrition Testing Sales by Testing Type, 2020
- Personalized Nutrition Testing Sales by Testing Type, 2020-2024e
- Personalized Nutrition Testing Growth by Testing Type, 2021e-2024e
- Personalized Nutrition Testing Market Share by Testing Type, 2020-2024e
- Survey: Current Personalized Nutrition Offerings Across Nutrition Industry, 2021
- Survey: Testing Methods Used by Companies Currently Offering Personalized Nutrition Products or Programs
- Survey: Personalized Nutrition Plans of Companies Not Currently Selling Products or Programs
- Survey: Testing Methods for Use by Companies Planning to Offer Personalized Nutrition Products or Programs
- Personalization by testing type
- Personalized Nutrition Supplement Sales by Testing Type, 2020
- Survey-Based Personalized Supplement Sales and Growth, 2018-2024e
- Biomarker-based
- Personalized Nutrition Supplement Sales by Testing Type, 2020
- Biomarker-Based Personalized Supplement Sales and Growth, 2018-2024e
- Biomarker-Based Personalized Testing Sales and Growth, 2020-2024e
- Genetic-based
- Personalized Nutrition Supplement Sales by Testing Type, 2020
- Genetic-Based Personalized Supplement Sales and Growth, 2018-2024e
- Genetic-Based Personalized Testing Sales and Growth, 2020-2024e
- Microme-based
- Personalized Nutrition Supplement Sales by Testing Type, 2020
- Microbiome-Based Personalized Supplement Sales and Growth, 2018-2024e
- Microbiome-Based Personalized Testing Sales and Growth, 2020-2024e
- Gastrointestinal Health Supplement Sales and Growth, 2015-2023e
- Consumer survey
- Consumer Dietary Supplement Usage Frequency
- Metrics Tracked by Consumers Using an App or Wearable Device in the Last 12 Months
- Changes Made by Consumers Using Information Gathered through Apps or Wearable Devices
- At-Home Testing Services Used by Consumers
- Testing Methods of Services Used by Consumers to Receive Customized Dietary Supplements
- Current Customized Supplement Usage by Consumers who Have Ever Used a Service
- Bases for Customized Dietary Supplement Services of Interest by Total Respondents, Regardless of Current Use
- Among Interested Consumers, Willingness to Pay More for a Customized Supplement Service
- Among Uninterested Consumers, Reasons for Lack of Interest in a Customized Dietary Supplement Service
- Company profiles
- Baze
- BIOHM
- Care/Of
- CustomVite
- DayTwo
- EverlyWell
- Gainful
- HUM
- InsideTracker
- Nurish
- Persona
- Sun Genomics
- Tespo
- Viome
- Vous Vitamin
- Wellpath
- From the experts
- Q&A with Tom Blue
- Q&A with Noah Voreades
- Q&A with Tom Aarts
- Acknowledgments & Definitions
- Acknowledgments
- Research Methodology
- Disclaimer
- Copyright
- Definitions
- Product Categories
- Dietary Supplements
- Food and Beverage
- Natural & Organic Personal Care
- Other Household Products
- Sales Channels
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