Personal Care Special Report

Personal Care Special Report

What does personal care look like during a pandemic - and how can your business adapt to meet the needs of the new personal care consumer? In 2020, the marketplace has reflected this question, pitting the rise of DIY salon services and the growing necessity for self-care as stress relief, against an "I've Got Bigger Concerns" mentality.

In this report, we explore how that market has grown, what trends are driving future growth and which ingredients are up-and-coming in the market. We also call out products and brands that we think are setting the stage for the next evolution of natural personal care.

The surprising truth of the market in 2020 is that it will grow faster than it did in 2019. The difference is small—sales nudged up to 5.5% from 5.1%, but this still charts out as a $16.5 billion market.

This report shows that natural personal care is more than a few pricey hand creams and hemp-oil face treatments. Indeed, it’s a category that includes such 2020 standouts as hand soap and hand sanitizer, creating a category-level analysis that is nuanced, and this increase in growth is certainly not universal across categories.

12 categories included:
Skincare
Hair Products
Bath/Toilet Soap
Cosmetics
Aroma/Fragrances
Oral Hygiene
Deodorants
Baby Care
Bath Items
Shaving
Feminine Hygiene
Nail Care


Executive overview
Zooming out
U.S. Natural and Organic Personal Care Sales and Growth, 2015-2023e
Category trends
Categorically personal
U.S. Natural and Organic Personal Care Sales by Category, 2020e
U.S. Natural and Organic Skincare Sales and Growth, 2015-2023e
MARKET MANIFESTATION: Herban Wisdom Facial Oil
MARKET MANIFESTATION: Cocokind Turmeric Tonic
MARKET MANIFESTATION: SeabuckWonders Enhydro Revive Oil Serum
U.S. Natural and Organic Hair Product Sales and Growth, 2015-2023e
MARKET MANIFESTATION: Love Beauty and Planet Shampoo
U.S. Natural and Organic Bath and Toilet Soap Sales and Growth, 2015-2023e
MARKET MANIFESTATION: EO Hand Sanitizer
U.S. Natural and Organic Cosmetics Sales and Growth, 2015-2023e
MARKET MANIFESTATION: Noyah Lipstick
U.S. Natural and Organic Aroma, Fragrance and Essential Oil Sales and Growth, 2015-2023e
U.S. Natural and Organic Oral Hygiene Sales and Growth, 2015-2023e
U.S. Natural and Organic Deodorant Sales and Growth, 2015-2023e
MARKET MANIFESTATION: Schmidt’s Naturals Deodorant
U.S. Natural and Organic Baby Care Sales and Growth, 2015-2023e
U.S. Natural and Organic Bath Product Sales and Growth, 2015-2023e
U.S. Natural and Organic Shaving Product Sales and Growth, 2015-2023e
MARKET MANIFESTATION: Au Natural Manuka Honey Moisturizer
MARKET MANIFESTATION: CBDfx Hemp Cream
U.S. Natural and Organic Feminine Hygiene Sales and Growth, 2015-2023e
U.S. Natural and Organic Nail Care Sales and Growth, 2015-2023e
U.S. Natural and Organic Personal Care Sales by Category, 2015-2023e
MARKET MANIFESTATION: For the Biome Invigorate Powder Mask
MARKET MANIFESTATION: Kaibae Microbiome Mist
U.S. Natural and Organic Personal Care Growth by Category, 2015-2023e
U.S. Natural and Organic Personal Care Market Share by Category, 2015-2023e
Channel trends
Changing channels
U.S. Natural and Organic Personal Care Sales by Channel, 2020e
U.S. Natural and Organic Personal Care: Other Direct Channels Sales and Growth, 2015-2023e
U.S. Natural and Organic Personal Care: Natural and Specialty Sales and Growth, 2015-2023e
U.S. Natural and Organic Personal Care: Mass Market and Beauty Supply Discounters Sales and Growth, 2015-2023e
U.S. Natural and Organic Personal Care: MLM Network Marketing Sales and Growth, 2015-2023e
U.S. Natural and Organic Personal Care: Specialty Personal Care Store Sales and Growth, 2015-2023e
U.S. Natural and Organic Personal Care: Department Store, Boutique, Salon and Spa Sales and Growth, 2015-2023e
U.S. Natural and Organic Personal Care Sales by Channel, 2015-2023e
U.S. Natural and Organic Personal Care Growth by Channel, 2015-2023e
U.S. Natural and Organic Personal Care Market Share by Channel, 2015-2023e
Ingredient trends
Top Growth Ingredients in Personal Care Products, Natural Products Expos East and West 2017 vs. 2019
MARKET MANIFESTATION: Weleda Arnica Muscle Massage Oil
Acknowledgments and definitions
Acknowledgments
Research methodology
Disclaimer
Copyright
Definitions
Product categories
Natural and organic personal care
Sales channels

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook