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2018 NEXT Natural Products Industry Forecast Digital

2018 NEXT Natural Products Industry Forecast Digital

This insider’s guide to forward looking insights in the Natural Products Industry.
The 2017 report has been updated, and includes:
• 3 Cultural Forces and 13 Macro Forces influencing shifts in the Natural Products Industry
• Over 60 trends and nearly 300 new product/brand examples representing innovation, progress, and industry disruption
• Updated Nutrition Business Journal (NBJ) data through 2016, including projections through 2021 in high-growth segments.
• New product trend analyses captured through 2017 Natural Products Expos West and East.
• New Ingredient Trends section covering key ingredients demonstrating innovation, proliferation, and disruption
• Top marketing claims and certifications
• Today's emerging opportunities


Introduction
VI EXECUTIVE SUMMARY
XXVI CULTURAL FORCES
THE CULTURAL AWAKENING
001 MAINSTREAM TIIPPING POINT
As the driving force for growth and connection to changing consumer values, today’s natural products industry is seen as the future of food and consumer goods.
014 ANCIENT WISDOM
Trust the intelligence of past cultures to inform modern eating habits, ingredients and formulations.
027 THE EROSION OF TRUST
With unprecedented access to information from computers and mobile devices, consumers are researching brands on the fly—and what they are finding is too often making trust a thing of the past.
MODERN LIFE
080 THE MODERN MEAL
Consumers hack their meals into streamlined, efficient plates that minimize preparation time and maximize nutrition.
093 PRIORITIZING HEALTH
Wellness has evolved—from prevention to optimization.
TECH ENABLERS
140 OUR FLAT EARTH
An increasingly complex global food and ingredient supply chain means more food experimentation, but also more need for traceability.
151 THE CULTURE OF INNOVATION
Democratized economies and healthy startup ecosystems have made entrepreneurship more accessible to a diverse global community hungry for authentic products. Today, there’s no excuse to be slow.
VII MARKET OVERVIEW
042 BEYOND NUTRITION
No longer can nutrition be written off as a young science. Research, experts and the market support nutrition as a pillar of wellness, while consumers increasingly turn to foods that help them thrive.
060 CONSCIOUS CONSUMPTION
Keeping up with the conscious consumer calls for agility and creativity and asks brands to deliver a new bottom line: purpose.
108 DISRUPTION THROUGH FRAGMENTATION
Innovative, mission-driven food and CPG brands may be creating rifts in our food system, but they are also delivering on consumer demand for healthier and more mindful products in ways the big guys haven’t been able.
093 PRIORITIZING HEALTH
Agriculture enters climate change discussions as victim, villain and solution—just in time to feed an exponentially growing population.
166 FOOD TECH 3.0
The future really does look like Soylent Green. Only without the people.
179 A CONNECTED WORLD
Digital media is a pervasive force that will continue to connect, expose, empower and disrupt the natural products industry for decades to come.
APPENDIX
211 DESIGN TRENDS
192 INGREDIENT TRENDS
Well-known benefits of these star ingredients are proliferating across categories.
223 ACKNOWLEDGEMNTS
225 COMPANY INDEX
235 DATA CHART INDEX

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