Market Research Logo

2017 NBJ Raw Material Report

2017 NBJ Raw Material Report

NBJ estimates that the raw material market grew at 6.6 percent, edging out consumer supplements at 6.2 percent, and we expect the numbers will end the decade in a remarkably similar standing. That’s the story at its most basic. In this report, you will find the details—data on what ingredients are selling and the specific categories where the growth trends match up closest with consumer sales. Data on categories gets broken down into specific ingredients. Relationships between raw material suppliers and manufactures are charted to reveal trends.

Numbers tell so much of the story. NBJ analysis dives into the nuance.

This report includes:

• In-depth analysis of supplements, vitamins and minerals, herbs and botanicals, sports nutrition and meal replacement and specialty supplements
• Analysis and discussion of key trends affecting market performance, as well as market size and growth estimates of key categories
• 5 Q&As with industry thought leaders
• 19 company profiles of the top ingredient manufacturers


1.0 Executive Overview: Nutrition Industry Supply Overview
1.1 Intro: Behind the label
Raw Material Supplement Market Share by Supplement Type, 2015
1.2 A tale of trust
Wholesale/Manufacturer Supplement Market Share by Supplement Type, 2015
1.3 A carbon-cutting revolution
1.4 Anatomy of an audit
Raw Material Supplement Sales and Growth, 2000-2019e
Wholesale/Manufacturer Supplement Sales and Growth, 2000-2019e
1.5 Sustaining sustainability
Raw Material Supplement Sales, 2005-2015
1.6 Unremarkable but exceptional
Wholesale/Manufacturer Supplement Sales, 2005-2015
1.7 The branded advantage
1.8 The Chinese supply game
Raw Material Supplement Sales, 2016e-2020e
1.9 The lure of the third rail
1.10 Catalyzing a rice-roots revolution:
Q&A with Lotus Foods founders Caryl Levine and Ken Lee
Wholesale/Manufacturer Supplement Sales, 2016e-2020e
1.11 Palm oil cleans up: a Q&A with Palm Done Right’s Neil Blomquist
2.0 Supplement Overview
2.1 Intro: The reality of resilience
Consumer Supplement Market Share by Supplement Type, 2015
2.2 Science sells, until it doesn’t
Consumer Supplement Sales and Growth, 2000-2019e
2.3 The Challenge of Whole-Food Supplements
Consumer Supplement Sales, 2005-2015
2.4 Liposomes enter the spotlight
Consumer Supplement Sales, 2016e-2020e
2.5 Taking the science to task: a Q&A with Specialty Nutrition Group’s Greg Horn
3.0 Vitamins and Minerals
3.1 Intro: The essentials of essential nutrients
Raw Material, Wholesale/Manufacturer and Consumer Vitamin Supplement Growth,
2005-2020e
Mineral Raw Material, Mineral Wholesale/Manufacturer and Consumer Mineral
Supplement Growth, 2005-2020e
3.2 A new take on the multivitamin
Consumer Vitamin Supplement Sales, 2000-2020e
Consumer Mineral Supplement Sales, 2000-2020e
Raw Material Vitamin Supplement Sales, 2000-2020e
3.3 Vitamin K2 is ready for prime time
Mineral Raw Material Supplement Sales, 2000-2020e
Vitamin Wholesale/Manufacturer Supplement Sales, 2000-2020e
Mineral Wholesale/Manufacturer Supplement Sales, 2000-2020e
Vitamin Raw Material Sales Compared to Consumer Vitamin Supplement Sales,
2005-2015
Vitamin Raw Material Sales Compared to Consumer Vitamin Supplement Sales,
2016-2020
3.4 Atrium Innovations drives science research for product development
Mineral Raw Material Sales Compared to Consumer Mineral Supplement Sales,
2016-2020
Mineral Raw Material Sales Compared to Consumer Mineral Supplement Sales,
2005-2015
Vitamin Wholesale/Manufacturer Sales Compared to Consumer Vitamin Supplement
Sales, 2005-2015
Vitamin Wholesale/Manufacturer Sales Compared to Consumer Vitamin Supplement
Sales, 2016e-2020e
3.5 Q&A with Mark Pedersen
Mineral Wholesale/Manufacturer Sales Compared to Consumer Mineral Supplement
Sales, 2005-2015
Mineral Wholesale/Manufacturer Sales Compared to Consumer Mineral Supplement
Sales, 2016e-2020e
4.0 Herbs & Botanicals
4.1 Intro: Surprises vs strength
Herbs & Botanicals Raw Material, Wholesale/Manufacturer and Consumer
Supplement Growth, 2005-2020e
4.2 Downturn diverted
Consumer Herbs & Botanicals Supplement Sales, 2000-2020e
4.3 The curcumin question
Herbs & Botanicals Raw Material Supplement Sales, 2000-2020e
4.4 Essential oils find their way
Herbs & Botanicals Wholesale/Manufacturer Supplement Sales, 2000-2020e
4.5 Growing pains
Herbs & Botanicals Raw Material Sales Compared to Consumer Herbs & Botanicals
Supplement Sales, 2005-2015
4.6 Q&A Kurt Schnaubelt
Herbs & Botanicals Raw Material Sales Compared to Consumer Herbs & Botanicals
Supplement Sales, 2016e-2020e
4.7 Algae’s Green Revolution
Herbs & Botanicals Wholesale/Manufacturer Sales Compared to Consumer Herbs &
Botanicals Supplement Sales, 2005-2015
4.8 CBDs get Functional
Herbs & Botanicals Wholesale/Manufacturer Sales Compared to Consumer Herbs &
Botanicals Supplement Sales, 2016e-2020e
4.9 FDA, DEA herald a new shift in CBD market
5.0 Sports Nutrition & Meal Replacement
5.1 Intro: Solid foundations
Sports Nutrition Raw Material, Wholesale/Manufacturer and Consumer Supplement
Growth, 2005-2020e
Meal Replacement Raw Material, Wholesale/Manufacturer and Consumer
Supplement Growth, 2005-2020e
5.2 A race of results
Consumer Sports Nutrition Supplement Sales, 2000-2020e
Consumer Meal Replacement Supplement Sales, 2000-2020e
Sports Nutrition Raw Material Supplement Sales, 2000-2020e
5.3 Beyond the blender
Meal Replacement Raw Material Supplement Sales, 2000-2020e
Sports Nutrition Wholesale/Manufacturer Supplement Sales, 2000-2020e
Meal Replacement Wholesale/Manufacturer Supplement Sales, 2000-2020e
5.4 Sprouting up
Sports Nutrition Raw Material Sales Compared to Consumer Sports Nutrition
Supplement Sales, 2005-2015
Sports Nutrition Raw Material Sales Compared to Consumer Sports Nutrition
Supplement Sales, 2016e-2020e
Meal Replacement Raw Material Sales Compared to Consumer Meal Replacement
Supplement Sales, 2005-2015
Meal Replacement Raw Material Sales Compared to Consumer Meal Replacement
Supplement Sales, 2016e-2020e
5.5 Navigating fat fads
Sports Nutrition Wholesale/Manufacturer Sales Compared to Consumer Sports
Nutrition Supplement Sales, 2005-2015
Sports Nutrition Wholesale/Manufacturer Sales Compared to Consumer Sports
Nutrition Supplement Sales, 2016e-2020e
Meal Replacement Wholesale/Manufacturer Sales Compared to Consumer Meal
Replacement Supplement Sales, 2005-2015
Meal Replacement Wholesale/Manufacturer Sales Compared to Consumer Meal
Replacement Supplement Sales, 2016e-2020e
5.6 The protein scandal that wasn’t
6.0 Specialty Supplements
6.1 Intro: The special challenge of specialty supplements
Specialty Supplement Raw Material, Wholesale/Manufacturer and Consumer
Supplement Growth, 2005-2020e
6.2 Could 2017 be the year of the prebiotic?
Consumer Specialty Supplement Sales, 2000-2020e
6.3 Selling cells
Specialty Supplement Raw Material Sales, 2000-2020e
6.4 Sustainable seas
Specialty Supplement Wholesale/Manufacturer Sales, 2000-2020e
Specialty Supplement Raw Material Sales Compared to Consumer Specialty
Supplement Sales, 2005-2015
6.5 Rough seas for krill
Specialty Supplement Raw Material Sales Compared to Consumer Specialty
Supplement Sales, 2016e-2020e
6.6 In a mellow tone
Specialty Supplement Wholesale/Manufacturer Sales Compared to Consumer
Specialty Supplement Sales, 2005-2015
6.7 Profit in pollen
Specialty Supplement Wholesale/Manufacturer Sales Compared to Consumer
Specialty Supplement Sales, 2016e-2020e
6.8 The enzyme issue
7.0 Regulatory Context
7.1 Introduction: The wait and see game
FDA’s NDI view of the supplement industry
7.2 A united front
7.3 NDI by the numbers
Percent of the 15,000 dietary ingredients on pre-DSHEA
Number of Active Dietary Ingredients per SKU
7.4 The great unknowns
7.5 Old problems, new rules
7.6 Early NDI coverage from New Hope Network and NBJ
8.0 Company profilies
8.1 Balchem Corporation
8.2 OmniActive Health Technologies
8.3 RFI Ingredients
8.4 Aker BioMarine
8.5 Archer Daniels Midland Company (ADM)
8.6 BASF
8.7 BI Nutraceuticals
8.8 ChromaDex
8.9 Ganeden Inc.
8.10 Kemin Industries
8.11 Koninklijke DSM N.V
8.12 Lonza Group
8.13 LycoRed
8.14 Neptune Wellness Solutions
8.15 Nutrition 21
8.16 PLT Health Solutions
8.17 Sabinsa Corporation
8.18 TSI Group Ltd.
8.19 Watson Inc.
9.0 Acknowledgements and Definitions
9.1 Acknowledgements
9.2 Research Methodology
9.3 Disclaimer
9.4 Copyright
9.5 Definitions
9.6 Product Categories
9.7 Dietary Supplements
9.8 Food and Beverage
9.9 Natural & Organic Personal Care
9.10 Other Household Products
9.11 Sales Channels

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report