Market Research Logo

2016 NBJ Healthy Solutions Report

2016 NBJ Healthy Solutions Report

The mix of good and bad media may explain how some condition-specific categories stay healthy while others pause or pull back. In the NBJ Healthy Solutions Report, we examine some of those trajectories and offer the analysis that might pin down the drivers behind those shifting sales.

In this report, you will find data on sales by category and channel in dozens of charts, company profiles with sales figures on the companies driving the market, analysis on the latest science, and commentary on the headlines that may be driving the market.


1.0 Executive Overview
1.1 Executive Summary: The Science of Trust
Top 6 General Condition Supplement Ingredient Market Share, 2015
1.2 A new take on the multivitamin
General Health Supplement Sales and Growth, 2000-2020e
1.3 The curcumin question
2005-2015 General Health Supplements Growth by Ingredient
1.4 Q&A: From thrive to alive
1.5 BioTerra
2005-2015 General Health Supplements Sales by Ingredient
1.6 Atrium Innovations
2005-2015 General Health Supplements vs. Total Supplements Sales and Growth
1.7 Life support
1.8 iNutrition
2013-2015 Sales, Growth and Market Share by Channel
1.9 A Continuum of consumers
2.0 Market Data & Overview
2.1 Intro: Many conditions, many markets
Top Condition Specifi c Supplement Sales Market Share
2.2 Regulation gone wrong
2005-2015 Supplement Growth by Condition
2.3 The death of innovation?
2005-2015 Supplement Market Share by Condition
2005-2015 Supplements Sales by Condition
2.4 Q&A Taking the science to task
2016e-2020 Supplement Growth by Condition
2.5 Science matters
2.6 The lure of the third rail
2016-2020e Supplement Market Share by Condition
2.7 Directly personal
2016e-2020e Supplement Sales by Condition
3.0 Gut Matters
3.1 Intro: Gut response
Top 6 Gastrointestinal Health Supplement Ingredient Market Share, 2015
3.2 Is Theory of Leaky Gut Syndrome Full of Holes?
Top Liver & Detox Supplement Ingredient Market Share, 2015
Gastrointestinal Health Supplement Sales & Growth, 2000-2020e
Liver & Detox Supplement Sales and Growth, 2010-2020e
Gastrointestinal Health Supplement Ingredient Growth, 2005-2015
3.3 Could 2017 be the year of the prebiotic?
2010-2015 Liver & Detox Supplements Growth by Ingredient
2005-2015 Gastrointestinal Health Supplements Sales by Ingredient
2010-2015 Liver & Detox Supplements Sales by Ingredient
2005-2015 Gastrointestinal Health Supplements vs. Total Supplements Sales and Growth 58
3.4 Could vitamin D soothe IBS?
2010-2015 Liver & Detox Supplements vs. Total Supplements Sales and Growth
3.5 The detox paradox
2013-2015 Gastrointestinal Sales, Growth and Market Share by Channel
2013-2015 Sales, Growth and Market Share by Channel
3.6 Daily cleansing replaces the deprivation detox
3.7 Stapled and sleeved
3.8 Chromium may lower diabetes risk
3.9 Full-fat dairy may fi ght diabetes risk
4.0 Heart Health
4.1 Intro: Taken to heart
Top 6 Heart Health Supplement Ingredient Market Share, 2015
4.2 Vitamin D helps heart disease patients. Just dont ask an M.D.
Heart Health Supplement Sales and Growth, 2005-2015
Heart Health Supplement Ingredient Growth, 2005-2015
4.3 Researchers redefi ne vitamin D defi ciency
4.4 Vitamin just as cardio-helpful as exercise?
2005-2015 Heart Health Supplement Sales by Ingredient
4.5 Calcium does promote heart health among women: study
2005-2015 Heart Health Supplements vs. Total Supplements Sales and Growth
4.6 Hibiscus petals more powerful than pharma in lowering BP?
2013-2015 Sales, Growth and Market Share by Channel
5.0 Bone & Joint Health
5.1 Intro: Close to the bone
Top 6 Joint Health Supplement Ingredient Market Share, 2015
Top 6 Bone Health Supplement Ingredient Market Share, 2015
5.2 Link strengthened between low D and RA
Joint Health Supplement Sales and Growth, 2000-2020e
5.3 Evidence swells linking vitamin D to arthritis risk
Joint Health Supplement Sales and Growth, 2005-2015
5.4 NASAs newest weapon (against bone loss)
Bone Health Supplement Sales and Growth, 2000-2020e
2005-2015 Bone Health Supplements Growth by Ingredient
2005-2015 Bone Health Supplements vs. Total Supplement Sales and Growth
2005-2015 Bone Health Supplements Sales by Ingredient
5.5 Bone up with cannabis
2005-2015 Joint Health Supplements Growth by Ingredient
5.6 Soy may beef up womens bones
2005-2015 Joint Health Supplements Sales by Ingredient
2005-2015 Joint Health Supplements vs. Total Supplements Sales and Growth
2013-2015 Bone Health Sales, Growth and Market Share by Channel
2013-2015 Joint Health Sales, Growth and Market Share by Channel
6.0 Healthy Sleep
6.1 Intro: Losing Sleep
Sleep Supplement Sales and Growth, 2000-2020e
6.2 The Energy Equation
Top 6 Sleep Supplement Ingredient Market Share, 2015
Sleep Supplement Ingredient Growth, 2005-2015
6.3 In a mellow tone
2005-2015 Sleep Supplements Growth by Ingredient
2005-2015 Sleep Supplements Sales by Ingredient
6.4 Eat Dream Be’s ‘dream bars’ fi ll a gap in functional foods
6.5 Nagging fatigue? Might need more than a nap
2005-2015 Sleep Supplements vs. Total Supplements Sales and Growth
2013-2015 Sales, Growth and Market Share by Channel
7.0 Cognitive & Mental Health
7.1 Intro: Brain dump
Top 6 Mental Acuity Supplement Ingredient Market Share, 2015
7.2 Cognitive supplement sales growing, can grow more
Mental Acuity Supplement Sales and Growth, 2000-2020e
7.3 Probiotic may boost memory, reduce stress
7.4 Bugs may take a bite out of anxiety
Mental Acuity Supplement Ingredient Growth, 2005-2015
7.5 More evidence omegas may fi ght Alzheimer’s
2005-2015 Mental Acuity Supplements Growth by Ingredient
7.6 Omega-3 fatty acids may play a role in bipolar disorder
7.7 The one-two punch to knock out cognitive decline
2005-2015 Mental Acuity Supplements Sales by Ingredient
7.8 Low B12 may be linked to autism, dementia, schizophrenia
2005-2015 Mental Acuity Supplements vs. Total Supplements Sales and Growth
7.9 B12 linked to autism and schizophrenia
7.10 More discovered about pomegranate’s power against Alzheimer’s
2013-2015 Sales, Growth and Market Share by Channel
8.0 Hair, Skin & Nails
8.1 Intro: Healthy on the outside
Hair, Skin and Nails Supplement Sales and Growth, 2006-2020e
8.2 6 top beauty supplements for your skin
Top 6 Hair, Skin and Nails Supplement Ingredient Market Share, 2015
Hair, Skin and Nails Supplement Ingredient Growth, 2007-2015
8.3 Natural solutions for acne, eczema and other skin woes
2006-2015 Hair, Skin and Nails Supplements Sales by Ingredient
2006-2015 Hair, Skin and Nails Supplements Growth by Ingredient
8.4 4 ways the nutricosmetics market is maturing
2013-2015 Sales, Growth and Market Share by Channel
8.5 Artisan technique, quality ingredients defi ne natural personal care’s vibrant future
2006-2015 Hair, Skin and Nails Supplements vs. Total Supplements Sales and Growth
8.6 Curcumin may soothe psoriasis
8.7 Lessons from top-rated mineral sun care brands
9.0 Aging
9.1 Intro: Year by year
Aging Supplement Sales and Growth, 2006-2020e
9.2 C clearly into old age
Top 6 Aging Supplement Ingredient Market Share, 2015
9.3 I wanna B3 forever young
2006-2015 Aging Supplements Sales by Ingredient
9.4 Long-term care residents may need more B12
2006-2015 Aging Supplements vs. Total Supplements Sales and Growth
9.5 Zinc may help boost seniors’ immunity
2007-2015 Aging Supplements Growth by Ingredient
9.6 PUFAd up seniors live longer
2013-2015 Sales, Growth and Market Share by Channel
9.7 Resveratrol may help fi ght Alzheimer’s
10.0 Immunity and other conditions
10.1 Intro: Stay well
Top 6 Immunity Supplement Ingredient Market Share, 2015
10.2 Can you see us now?
Immunity Supplements Sales and Growth, 2000-2020e
Immunity Supplements Growth by Ingredient, 2005-2015
2005-2015 Immunity Supplements vs. Total Supplements Sales and Growth
2005-2015 Immunity Supplements Growth by Ingredient
10.3 D-activated
2005-2015 Immunity Supplements Sales by Ingredient
2013-2015 Sales, Growth and Market Share by Channel
10.4 Bugs battle kids ear infections
11.0 Company Profi les
Top US Supplement Companies
11.1 Atrium Innovations
11.2 Twinlab Consolidated Corporation
11.3 Ganeden Inc.
11.4 Abbott Laboratories
11.5 Arizona Nutritional
11.6 Atkins Nutritionals
11.7 Basic Research/ Zoller Labs
11.8 Bayer
11.9 Bluebonnet Nutrition Corp.
11.10 Capstone
11.11 Carlyle Group – NBTY
11.12 Church & Dwight
11.13 Delavau Pharmaceutical Partners
11.14 DSM (i-Health)
11.15 Glanbia
11.16 GNC (contract manufacturing)
11.17 Helen of Troy/Healthy Directions
11.18 Hormel Foods
11.19 International Vitamin Corporation (IVC)
11.20 Iovate
11.21 Jarrow Formulas
11.22 Kainos Capital
11.23 Kikkoman
11.24 Liberty Interactive
11.25 Life Extension
11.26 Matrixx Initiatives
11.27 Metagenics
11.28 Natural Alternatives
11.29 Natural Factors Nutritional Products
11.32 Natural Organics
11.30 Nature’s Products
11.31 Nestlé
11.32 Nordic Naturals
11.33 NOW Foods
11.34 Nutraceutical International Corporation
11.35 Perrigo
11.36 Pfi zer
11.37 Pharmavite
11.38 ProCaps Laboratories
11.39 Procter & Gamble
11.40 Reckitt Benckiser (RB)
11.41 Reliance Private Label Supplements
11.42 ReNew Life Formulas, Inc.
11.43 SAN Corporation
11.44 Schwabe NA
11.45 Standard Process
11.46 Swanson Health Products
11.47 Valeant/Bausch & Lomb
11.48 VitaQuest International
11.49 Woodbolt Distribution Ltd
11.50 Xymogen
12.0 Acknowledgements and Defi nitions
12.1 Acknowledgements
12.2 Research Methodology
12.3 Disclaimer
12.4 Copyright
12.5 Defi nitions
12.6 Product Categories
12.7 Dietary Supplements
12.8 Food and Beverage
12.9 Natural & Organic Personal Care
12.10 Other Household Products
12.11 Sales Channels

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report