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2018 NBJ Global Supplement Report

2018 NBJ Global Supplement Report

With so many dynamics shifting across so many cultures in so many places, no aspect of the supplement trade requires more attention, and more data, than the international markets. That’s never been more true than now as Asia eclipses U.S. sales for the first time and growth in sales for Africa and the Middle East comes in second only to the surprising strength of the Russia and Eastern Europe markets. The NBJ Global Business Report is designed to help brands, product developers and investors understand this complex mix of demand, supply and regulation fueling a market that is clearly the future of the supplement industry. A collection of data tables and charts broken down by region and country paired with insight from industry leaders, the NBJ Global Business Report makes it possible to keep track and even keep ahead of that opportunity.


1.0 Executive Overview
1.1 Intro: The whys of the world
$128 Billion Global Supplement Industry by Country or Region, 2017
Global Supplement Industry Sales and Growth, 2007-2021e
Global Supplement Industry Growth by Country or Region, 2008-2017
Global Supplement Industry Sales by Country or Region, 2007-2017
1.2 Historic highs
Gross Domestic Product of Select Key Markets, 2012-2021e
Gross Domestic Product Growth of Select Key Markets, 2013-2021e
1.3 Blockchain or bust
Global Gross Domestic Product and Growth, 2012-2021e
Global Herb and Botanical Sales and Growth, 2007-2021e
Global Herb and Botanical Sales by Country or Region, 2007-2017
Global Herbs and Botanicals Growth by Country or Region, 2008-2017
1.4 World wide weed
Global Sports Nutrition, Meal, Homeopathic, and Specialty Supplement Sales and
Growth, 2007-2021e
Global Sports Nutrition, Meal, Homeopathic, and Specialty Supplement Sales by
Country or Region, 2007-2017
1.5 You’ve been warmed
Global Sports Nutrition, Meal, Homeopathic, and Specialty Supplement Growth by
Country or Region, 2008-2017
Global Vitamin and Mineral Sales and Growth, 2007-2021e
Global Vitamin and Mineral Sales by Country or Region, 2007-2017
Global Vitamin and Mineral Growth by Country or Region, 2008-2017
2.0 Asia / China
2.1 Intro: The China question
2.2 Trade war blues
China - Supplement Sales by Product, 2017
2.3 The China paradox
China - Supplement Sales and Growth, 2007-2021e
China - Supplement Sales by Product, 2007-2021e
Table of Contents
Global Supplement Business Report © 2018 Informa www.newhope.com/nbj II
2.4 Upwardly mobile
China - Supplement Growth by Product, 2008-2021e
2.5 Chinese checkers
2.6 The big shut down
2.7 Q&A with Joy Wang of Ameizen LLC
3.0 Asia / India
3.1 Intro: Emerging India?
India - Supplement Sales by Product, 2017
3.2 Subtext on the subcontinent
India - Supplement Sales and Growth, 2007-2021e
India - Supplement Sales by Product, 2007-2021e
3.3 Supply chain transparency
3.4 Ancient principles, modern profits
India - Supplement Growth by Product, 2008-2021e
4.0 Asia / Japan and all other Asian countries
4.1 Intro: Many stories
Japan - Supplement Sales by Product, 2017
Japan - Supplement Sales and Growth, 2007-2021e
4.2 It’s not just China
Japan - Supplement Sales by Product, 2007-2021e
Japan - Supplement Growth by Product, 2008-2021e
Other Asian Countries - Supplement Sales by Product, 2017
Other Asian Countries - Supplement Sales and Growth, 2007-2021e
Other Asian Countries - Supplement Sales by Product, 2007-2021e
Other Asian Countries - Supplement Growth by Product, 2008-2021e
5.0 Australia/New Zealand
5.1 Intro: Love thy neighbor
5.2 The China-Australia connection
Australia and New Zealand - Supplement Sales by Product, 2017
Australia and New Zealand - Supplement Sales and Growth, 2007-2021e
Australia and New Zealand - Supplement Growth by Product, 2008-2021e
Australia and New Zealand - Supplement Sales by Product, 2007-2021e
Table of Contents
Global Supplement Business Report © 2018 Informa www.newhope.com/nbj III
6.0 Canada
6.1 Intro: It’s all good
Canada - Supplement Sales by Product, 2017
6.2 CBD TBD
Canada - Supplement Sales and Growth, 2007-2021e
Canada - Supplement Sales by Product, 2007-2021e
Canada - Supplement Growth by Product, 2008-2021e
7.0 Europe and Russia
7.1 Intro: Many markets
Eastern Europe and Russia - Supplement Sales by Product, 2017
Eastern Europe and Russia - Supplement Sales and Growth, 2007-2021e
Eastern Europe and Russia - Supplement Sales by Product, 2007-2021e
Eastern Europe and Russia - Supplement Growth by Product, 2008-2021e
7.2 Channel dynamics across many borders
Belgium and Luxembourg - Supplement Sales by Product, 2017
Belgium and Luxembourg - Supplement Sales and Growth, 2007-2021e
Belgium and Luxembourg - Supplement Sales by Product, 2007-2021e
Belgium and Luxembourg - Supplement Growth by Product, 2008-2021e
France - Supplement Sales by Product, 2017
France - Supplement Sales and Growth, 2007-2021e
France - Supplement Sales by Product, 2007-2021e
France - Supplement Growth by Product, 2008-2021e
Germany - Supplement Sales by Product, 2017
Germany - Supplement Sales and Growth, 2007-2021e
Germany - Supplement Sales by Product, 2007-2021e
Germany - Supplement Growth by Product, 2008-2021e
7.3 How consumer lifestyle trends impact the European supplements market
Italy - Supplement Sales by Product, 2017
Italy - Supplement Sales and Growth, 2007-2021e
Italy - Supplement Sales by Product, 2007-2021e
Italy - Supplement Growth by Product, 2008-2021e
Netherlands - Supplement Sales by Product, 2017
Netherlands - Supplement Sales and Growth, 2007-2021e
Table of Contents
Global Supplement Business Report © 2018 Informa www.newhope.com/nbj IV
7.4 The sports nutrition industry is booming in Europe
Netherlands - Supplement Sales by Product, 2007-2021e
Netherlands - Supplement Growth by Product, 2008-2021e
Scandinavia - Supplement Sales by Product, 2017
Scandinavia - Supplement Sales and Growth, 2007-2021e
Scandinavia - Supplement Sales by Product, 2007-2021e
Scandinavia - Supplement Growth by Product, 2008-2021e
7.5 The future of health claims for botanicals in the EU
Spain - Supplement Sales by Product, 2017
Spain - Supplement Sales and Growth, 2007-2021e
Spain - Supplement Sales by Product, 2007-2021e
Spain - Supplement Growth by Product, 2008-2021e
Switzerland and Austria - Supplement Sales by Product, 2017
Switzerland and Austria - Supplement Sales and Growth, 2007-2021e
Switzerland and Austria - Supplement Sales by Product, 2007-2021e
Switzerland and Austria - Supplement Growth by Product, 2008-2021e
United Kingdom - Supplement Sales by Product, 2017
United Kingdom - Supplement Sales and Growth, 2007-2021e
United Kingdom - Supplement Sales by Product, 2007-2021e
United Kingdom - Supplement Growth by Product, 2008-2021e
Other Western European Countries - Supplement Sales by Product, 2017
Other Western European Countries - Supplement Sales and Growth, 2007-2021e
Other Western European Countries - Supplement Sales by Product, 2007-2021e
Other Western European Countries - Supplement Growth by Product, 2008-2021e
8.0 Latin America
8.1 Intro: Southern exposure
Latin America Supplement Sales by Product, 2017
8.2 Latin uprising
Latin America - Supplement Sales and Growth, 2007-2021e
8.3 NAFTA 2.0
Latin America - Supplement Sales by Product, 2007-2021e
Latin America - Supplement Growth by Product, 2008-2021e
Mexico - Supplement Sales by Product, 2017
Mexico - Supplement Sales and Growth, 2007-2021e
Mexico - Supplement Sales by Product, 2007-2021e
Mexico - Supplement Growth by Product, 2008-2021e
Table of Contents
Global Supplement Business Report © 2018 Informa www.newhope.com/nbj V
9.0 Middle East and Africa
9.1 Intro: Small markets, big growth
Africa - Supplement Sales by Product, 2017
Africa - Supplement Sales and Growth, 2007-2021e
9.2 Africa by the numbers
Africa - Supplement Growth by Product, 2008-2021e
Africa - Supplement Sales by Product, 2007-2021e
Middle East - Supplement Sales by Product, 2017
Middle East - Supplement Sales and Growth, 2007-2021e
Middle East - Supplement Sales by Product, 2007-2021e
Middle East - Supplement Growth by Product, 2008-2021e
10.0 United States
10.1 Intro: A story of channels
10.2 NDI fatigue
10.3 GNC finds a partner
United States - Supplement Sales by Product, 2017
United States - Supplement Sales and Growth, 2007-2021e
10.4 CBD at retail: Risks vs rewards
United States - Supplement Sales by Product, 2007-2021e
United States - Supplement Growth by Product, 2008-2021e
10.5 Almighty Amazon
11.0 Company Profiles
11.1 Alticor Inc. (Amway)
11.2 Bayer Group
11.3 Blackmores
11.4 Glanbia
11.5 GlaxoSmithKline
11.6 GNC
11.7 Herbalife International
Table of Contents
Global Supplement Business Report © 2018 Informa www.newhope.com/nbj VI
11.8 The Nature’s Bounty Co.
11.9 Nestlé (Atrium Innovations, Boost)
11.10 Nu Skin Enterprises
11.11 Pfizer
11.12 Sanofi
11.13 Schwabe Pharmaceuticals
11.14 USANA Health Sciences
12.0 Acknowledgments and Definitions
12.1 Acknowledgments
12.2 Research Methodology
12.3 Disclaimer
12.4 Copyright
12.5 Definitions
12.6 Product Categories
12.7 Dietary Supplements
12.8 Food and Beverage
12.9 Natural & Organic Personal Care
12.10 Other Household Products
12.11 Sales Channels

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