Immune Health Special Report
What does the future hold for the immunity category in the health and nutrition industry? NBJ's Immune Health Report is the first report of its kind, providing the information you need to understand how the events and trends of 2020 will impact the future of immune health.
It's no surprise that 2020 has seen significant growth in the immunity category, and experts agree that we're entering a new era of how consumers think about immunity. This report provides expert insight and analysis on the immune health market based on sales volume and growth data by category and ingredient, insights from proprietary consumer and manufacturer surveys conducted in August 2020, investment transaction data from 2016-2020, and market and consumer data from NEXT Data & Insights and NetBase.
This information can't be found anywhere else, and is a must-have to understand what's going on now, and how to use this information as strategy for the future.
- Executive Overview
- No Immunity to Change
- The future of ingredients
- No category is immune to immunity
- Appetite for immunity
- Supplements
- How COVID changes the supplement innovation pipelines
- Consumer Survey
- What they don't know will heal them
- Social Media
- Look who's talking (and what they're talking about)
- Selling immunity
- Immunity Intel
- Stalled supply, astronomical demand
- Viral Vigilance
- Practical science powers products
- From fighter to communicator
- Acknowledgements and Definitions
Research Assistance
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