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2016 Global Supplement report

2016 Global Supplement report

Don’t let the dazzling tech company commercials fool you: the leap from local to global is always more than a few clicks away, perhaps more so in the supplement industry than any other.

“Made in the U.S.A” is still a sought-after-seal on supplement shelves around the world, but the nature of an industry that rewards innovation, and an accelerating swirl of social messaging that sways consumer trust from one country to the next, means nobody gets to rest on reputation. China consumers are hungry for Australian goods. Europeans follow American trends. As attitude overtakes culture, the omnipresence of the internet makes marketing to a millennial not so different in Thailand than it is in Cleveland.

The headlines say the American middle class is disappearing, but in country after country around the world, new middle classes are emerging. From that view, is there a market you’re missing? Is there a market you can afford to ignore?

And all that before you get to raw material and ingredient supply. Find out what it would take to make China transparent. Which regulation standards are the smart companies spec’ing to? Are the Himalayas a stand-in for the Andes when it comes to maca? Is your sourcing really secure when climate change turns weather extreme?

These are the kinds of questions explored in the 2016 NBJ Global Supplement Business Report. Going global isn’t easy, but finding the intelligence and insight to get there always starts with NBJ.

This report includes:
More than 100 charts and data sets
Global perspective on supply chain issues
Market-by-market analysis broken down by country and geographic region
Insight on economic issues impacting supplement consumption
Interviews with insider experts
Reports on up-and-coming international ingredients


1 Executive Overview
1.1 Executive summary: One world, many maps
$108 Billion Supplement Industry by Country or Region in 2014
1.2 Exporting health: Can the United States lead the world to better nutrition?
GDP of select key markets, 2000-2014
GDP and Growth, 2000-2014
Per Capita Expenditure on Supplements for Key Countries or Regions in 2014
Global Herb and Botanical Sales and Growth, 2004-2020e
Global Herb and Botanical Sales by Country/Region, 2004-2014
Global Herb and Botanical Sales Growth by Country/Region, 2004-2014
1.3 Probiotic progress: International market exploding for Ganeden
Global Sports Nutrition, Meal, Homeopathic and Specialty Supplement Sales and Growth, 2004-2020e
Global Sports Nutrition, Meal, Homeopathic, and Specialty Supplement Sales by Country-Region, 2004-2014
Global Sports Nutrition, Meal, Homeopathic, and Specialty Supplement Sales Growth, 2004-2014
1.4 Trending at the speed of megabytes
Global Supplement Industry Sales and Growth, 2004-2020e
Global Supplement Industry Sales by Country-Region, 2004-2014
Global Supplement Industry Sales Growth by Country-Region, 2004-2014
1.5 Global warming and botanicals
Global Vitamin and Mineral Sales and Growth, 2004-2020e
1.6 Traditions and innovation
Global Vitamin and Mineral Sales by Country/Region, 2004-2014
1.7 Made in the USA labels can lead to made in the USA Lawsuits
Global Vitamin and Mineral Sales Growth by Country/Region, 2004-2014
2 Europe
2.1 Introduction: A continent of complexity and questions
$2.2 Billion France Supplement Sales by Product in 2014
2.2 Western Europe: Struggling to rise
$4.3 Billion Germany Supplement Sales by Product in 2014
$1.8 Billion Italy Supplement Sales by Product in 2014
$884 Million Netherlands Supplement Sales by Product in 2014
$1.5 Billion Scandanavia Supplement Sales by Product in 2014
$883 Million Switzerland & Austria Supplement Sales by Product in 2014
$2.0 Billion United Kingdom Supplement Sales by Product in 2014
2.3 Nutrition and health claims in the European Union – where do we stand?
$1.4 Billion Spain Supplement Sales by Product in 2014
2.4 Yeast inception: live yeast itching for new markets
$789 Million Belgium & Luxembourg Supplement Sales by Product in 2014
France Supplement Sales and Growth by Product, 2004-2020e
France Supplement Sales and Growth, 2000-2020e
France Supplement Sales by Product
France Supplement Sales Growth by Product
Germany Supplement Sales and Growth by Product, 2004-2020e
Germany Supplement Sales and Growth, 2000-2020e
Germany Supplement Sales by Product
Germany Supplement Sales Growth by Product
Italy Supplement Sales and Growth by Product, 2004-2020e
Italy Supplement Sales and Growth, 2000-2020e
Italy Supplement Sales by Product
Italy Supplement Sales Growth by Product
Netherlands Supplement Sales and Growth by Product, 2004-2020e
Netherlands Supplement Sales and Growth, 2000-2020e
Netherlands Supplement Sales by Product
Netherlands Supplement Sales Growth by Product
Scandinavia Supplement Sales and Growth by Product, 2004-2020e
Scandinavia Supplement Sales and Growth, 2000-2020e
Scandinavia Supplement Sales by Product
Scandinavia Supplement Sales Growth by Product
Spain Supplement Sales and Growth by Product, 2004-2020e
Spain Supplement Sales and Growth, 2000-2020e
Spain Supplement Sales by Product
Spain Supplement Sales Growth by Product
Switzerland & Austria Supplement Sales and Growth by Product, 2004-2020e
Switzerland & Austria Supplement Sales and Growth, 2000-2020e
Switzerland & Austria Supplement Sales by Product
Switzerland & Austria Supplement Sales Growth by Product
United Kingdom Supplement Sales and Growth by Product, 2004-2020e
United Kingdom Supplement Sales and Growth, 2000-2020e
United Kingdom Supplement Sales by Product
United Kingdom Supplement Sales Growth by Product
Belgium & Luxembourg Supplement Sales and Growth by Product, 2004-2020e
Belgium & Luxembourg Supplement Sales and Growth, 2000-2020e
Belgium & Luxembourg Supplement Sales by Product
Belgium & Luxembourg Supplement Sales Growth by Product
Other Western European Countries Supplement Sales by Product
Other Western European Countries Supplement Sales Growth by Product
3 United States
3.1 Introduction: Slower growth, bigger problems
$36.7 Billion United States Supplement Sales by Product in 2014
3.2 Failing the Test
3.3 Conditional acceptance
Top Condition Specific United States Supplement Sales Marketshare in 2014
3.4 The Regulatory Shakeup
United States Supplement Sales and Growth by Product, 2004-2020e
United States Supplement Sales and Growth, 2000-2020e
3.5 The DNA Complications
United States Supplement Sales by Product
United States Supplement Sales Growth by Product
3.6 Science illiteracy and the fallacy of the “PubMed punch up”
The PubMed Punch Up
4 Canada
4.1 Introduction: Does the north-south axis tilt too far south?
$1.8 Bilion Canada Supplement Sales by Product in 2014
4.2 Is cannabis the next NAFTA industry?
4.3 Pre-Market Approval for Natural Health Products in Canada
Canada Supplement Sales and Growth, 2000-2020e
Canada Supplement Sales and Growth by Product, 2004-2020e
4.4 Manitoba Harvest shows that hemp is safe
Canada Supplement Sales by Product
Canada Supplement Sales Growth by Product
5 Russia & Eastern Europe
5.1 Introduction: Short on cash, and good news
$5.4 Billion Eastern Europe and Russia Supplement Sales by Product in 2014
5.2 Behind Russia’s new iron curtain
Eastern Europe and Russia Supplement Sales and Growth by Product, 2004-2020e
Eastern Europe and Russia Supplement Sales and Growth, 2000-2020e
5.3 Tips for selling supplements in Russia
Eastern Europe and Russia Supplement Sales by Product
Eastern Europe and Russia Supplement Sales Growth by Product
6 China
6.1 Introduction: Economic and regulatory uncertainty
$14.4 Billion China Supplement Sales by Product in 2014
6.2 One-click transparency
6.3 Transparency vs. reality
China Supplement Sales and Growth by Product, 2004-2020e
6.4 China passes food safety law
6.5 Still lurching, still lucrative
China Supplement Sales and Growth, 2000-2020e
6.6 China: Dietary Supplements Overview 2015
China Supplement Sales by Product
China Supplement Sales Growth by Product
7 Japan
7.1 Introduction: A sleepy market with a glimmer of potential growth
$10.6 Billion Japan Supplement Sales by Product in 2014
Japan Supplement Sales and Growth by Product 2004-2020e
7.2 Japan at a turning point
Japan Supplement Sales and Growth, 2000-2020e
Japan Supplement Sales by Product
Japan Supplement Sales Growth by Product
8 India & Greater Asia
8.1 Introduction: A huge economy with huge problems
$6.7 Billion India Supplement Sales by Product in 2014
$4.1 Billion Other Asia Supplement Sales by Product in 2014
8.2 The Indian paradox
India Supplement Sales and Growth by Product, 2004-2020e
India Supplement Sales and Growth, 2000-2020e
8.3 In Singapore: A Pilot Lab Dedicated To Flavor
Other Asia Supplement Sales and Growth by Product, 2004-2020e
Other Asia Supplement Sales and Growth, 2004-2020e
8.4 Teatulia treats Bangladesh community as partner
India Supplement Sales by Product
India Supplement Sales Growth by Product
Other Asia Supplement Sales by Product
Other Asia Supplement Sales Growth by Product
9 Australia & New Zealand
9.1 Introduction: Strong odds on exports
$2.3 Billion Austrailia & New Zealand Supplement Sales by Product in 2014
9.2 The Aussie Way
Australia & New Zealand Supplement Sales and Growth by Product, 2004-2020e
9.3 Omega-3 turbulence down under
Australia & New Zealand Supplement Sales and Growth, 2000-2020e
9.4 The China/Aussie axis
Australia & New Zealand Supplement Sales by Product
Australia & New Zealand Supplement Sales Growth by Product
10 Africa & the Middle East
10.1 Introduction: The underprivileged and the overindulged
$1.2 Billion Middle East Supplement Sales by Product in 2014
$929 Million Africa Supplement Sales by Product in 2014
10.2 Another kind of crisis in the Middle East
Middle East Supplement Sales and Growth by Product, 2004-2020e
Africa Supplement Sales and Growth by Product, 2004-2020e
10.3 Mixed signals in South Africa
Middle East Supplement Sales by Product
Middle East Supplement Sales Growth by Category
Africa Supplement Sales by Product
Africa Supplement Sales Growth by Category
11 Latin America
11.1 Introduction: Shared cultures and shared challenges
$7.6 Billion Latin America Supplement Sales by Product in 2014
11.2 Going big in Brazil
Latin America Supplement Sales and Growth by Product 2004-2020e
11.3 The “New Brazil”
$660 Million Mexico Supplement Sales by Product in 2014
Mexico Supplement Sales and Growth by Product 2004-2020e
Mexico Supplement Sales and Growth, 2000-2020e
Mexico Supplement Sales by Product
Mexico Supplement Sales Growth by Product
11.4 Traditions and innovation
Latin America Supplement Sales and Growth, 2000-2020e
11.5 The maca microcosm
Latin America Supplement Sales by Product
Latin America Supplement Sales Growth by Product
12 Company Profiles
Aurobindo Pharma Limited (Natrol)
Bayer Group
Blackmores
Glanbia
GlaxoSmithKline
Herbalife International
Mannatech
Nature’s Sunshine Products
NBTY, Inc.
Nestlé
Nu Skin Enterprises (Pharmanex)
Pfizer (Centrum, Alacer)
Reliv International
Sanofi (Chattem)
USANA Health Sciences
16 Acknowledgements
13.1 Acknowledgements
13.2 Research Methodology
13.2.1 Disclaimer
13.2.2 Copyright
13.3 Definitions
13.3.1 Product Categories
13.3.1.1 Dietary Supplements
13.3.1.2 Food and Beverage
13.3.1.3 Natural and Organic Personal Care
13.3.1.4 Other Household Products
13.3.2 Sales Channels

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