Nutrition Business Journal is a valuable division of Penton Media Inc. that excels in strategic market and competitive analysis of the enormous, $140 billion Global Nutrition Industry, a comprehensive industry that includes functional foods, dietary supplements (minerals, herbs/botanicals, vitamins, meal replacement and specialty), natural personal care, and natural/organic foods.
NBJ market data is produced from thorough primary research and also over 50 secondary sources. NBJ’s basic methodology for nutrition industry qualification relies on a comprehensive compilation and assessment of pre-existing data on the entire industry, augmented by NBJ’s quality surveys and interviews.
The data is brought together and analyzed at each level of the intricate value chain: consumer spending data (Hartman and Nielsen, for example), retail sales figures (IRI for mass market and Natural Foods Merchandiser and Whole Foods magazine store surveys), manufacturer sales (NBJ surveys), alternative channels (NBJ surveys on multilevel catalog, marketing, practitioner and internet sales), distributor data (Spins and public companies), manufacturer sales (NBJ surveys), and raw material supplier data (NBJ surveys). Data is also brought together from individual companies through secondary sources and other surveys. NBJ regularly executes a minimum of 40-50 interviews with executives every single month to make sure to encompass both quantitative and qualitative data.
NBJ’s business segment survey methodology always begins with a clear understanding of the complete world of companies in that sector in a database and knowledge of the top 20 to 100 companies. NBJ makes every effort to then assure annual sales of the top companies and at random selects samples or response survey’s the remaining group to build a statistically sound model for that segment. The Segments that NBJ surveys in this thorough methodology include: raw material suppliers in vitamins, herbs, and botanicals, internet vendors, supplement manufacturers in each product category, catalog vendors, etc. The lists of top firms and sales breakdowns on specific companies are presented alongside a disclaimer.