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Vitamins, Minerals & Supplements: A Nicholas Hall report on the Global OTC VMS market

Vitamins, Minerals & Supplements: A Nicholas Hall report on the Global OTC VMS market

Vitamins, minerals & supplements still generate the largest share (just over 30%) of the global OTC market and witnessed an upturn in performance in 2015 (+4.7% vs +3.1% the previous year). The picture across different regions is highly diverse with fast-growing emerging markets (like China, Russia and S Korea) and pockets of dynamism among developed nations (like Australia and Italy) contrasting with more muted or declining markets (like France, Japan, Poland and the UK). Low growth in North America’s vast supplements market was primarily the result of safety and quality concerns in the US. This report provides both a global overview of the VMS market and category trends, as well as a detailed look at the leading OTC markets, and is available as a whole report or as individual country or category chapters.

Countries profiled in this report are: Australia • Brazil • Canada • China • France • Germany • India • Indonesia • Italy • Japan • Poland • Russia • S Korea • UK • USA

Country profiles include key trends, individual category analysis, regulatory developments, success factors behind leading segments and brands, and forecasts for the future.

Brand Case Studies review some of the biggest and fastest-growing VMS brands, such as Airborne, Emergen-C and Swisse, and the factors behind their success.

The Global VMS Outlook chapter predicts future prospects for the global VMS industry and opportunities & threats in individual markets, including sales.

Featured categories are:

Multivitamins • Single vitamins • Minerals • Eye health supplements • Hair and Beauty supplements • Immune supplements • Herbal & natural supplements • Herbal & natural joint health • Herbal memory & brain health • Herbal antidepressants • Herbal menopause supplements • Probiotics • Tonics & cure-alls • OTC tonic drinks • Chyawanprash


Global VMS Overview
Leading VMS Markets
Australia
Overview
Multivitamins
Single vitamins
Minerals
Herbal & natural supplements
Herbal & natural joint health
Probiotics
VMS outlook
Brazil
Overview
Multivitamins
Single vitamins
Minerals
Eye health supplements
Hair & beauty supplements
Herbal & natural supplements
Herbal & natural joint health
Probiotics
Tonics & cure alls
VMS outlook
Canada
Overview
Multivitamins
Single vitamins
Minerals
Eye health supplements
Herbal & natural supplements
Herbal & natural joint health
Immune supplements
Probiotics
VMS outlook
China
Overview
Multivitamins
Single vitamins
Minerals
Herbal & natural supplements
Herbal & natural joint health
Probiotics
Tonics & cure alls
VMS outlook
France
Overview
Multivitamins
Single vitamins
Minerals
Eye health supplements
Hair & beauty supplements
Herbal & natural supplements
Herbal & natural joint health
Herbal memory & brain health
Herbal menopause supplements
Probiotics
VMS outlook
Germany
Overview
Multivitamins
Single vitamins
Minerals
Eye health supplements
Hair & beauty supplements
Herbal & natural supplements
Herbal & natural joint health
Herbal memory & brain health
Herbal menopause supplements
Immune supplements
Probiotics
Tonics & cure alls
VMS outlook
India
Overview
Multivitamins
Single vitamins
Minerals
Probiotics
Tonics & cure alls
Chyawanprash
VMS outlook
Indonesia
Overview
Multivitamins
Single vitamins
Minerals
Herbal & natural supplements
Table of Contents
Indonesia (cont.)
Herbal & natural joint health
Immune supplements
Tonics & cure alls
VMS outlook
Italy
Overview
Multivitamins
Single vitamins
Minerals
Eye health supplements
Herbal & natural supplements
Herbal & natural joint health
Herbal memory & brain health
Herbal menopause supplements
Immune supplements
Probiotics
Tonics & cure alls
VMS outlook
Japan
Overview
Multivitamins
Single vitamins
Minerals
Eye health supplements
Hair & beauty supplements
Herbal & natural supplements
Herbal & natural joint health
Herbal menopause supplements
Probiotics
Tonics & cure alls
OTC tonic drinks
VMS outlook
Poland
Overview
Multivitamins
Single vitamins
Minerals
Eye health supplements
Hair & beauty supplements
Herbal & natural supplements
Herbal & natural joint health
Herbal memory & brain health
Herbal menopause supplements
Immune supplements
Probiotics
Tonics & cure alls
VMS outlook
Russia
Overview
Multivitamins
Single vitamins
Minerals
Eye health supplements
Hair & beauty supplements
Herbal & natural supplements
Herbal & natural joint health
Herbal memory & brain health
Immune supplements
Probiotics
Tonics & cure alls
VMS outlook
South Korea
Overview
Multivitamins
Single vitamins
Minerals
Herbal & natural supplements
Herbal memory & brain health
Probiotics
Tonics & cure alls
VMS outlook
UK
Overview
Multivitamins
Single vitamins
Minerals
Eye health supplements
Hair & beauty supplements
Herbal & natural supplements
Herbal & natural joint health
Herbal memory & brain health
Herbal antidepressants
Herbal menopause supplements
Immune supplements
Probiotics
Tonics & cure alls
VMS outlook
USA
Overview
Multivitamins
Single vitamins
Minerals
Eye health supplements
Hair & beauty supplements
Herbal & natural supplements
Herbal & natural joint health
Herbal memory & brain health
Herbal antidepressants
Herbal menopause supplements
Immune supplements
Probiotics
VMS outlook
Brand Case Studies
Airborne
Berocca
Culturelle
Emergen-C
Ethical Nutrients / Inner Health
Fancl
MegaRed
Ocuvite / PreserVision
Prevagen
RubaX
Swisse
Vitafusion
Global Outlook for VMS

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