Vitamins, Minerals & Supplements: A Nicholas Hall report on the Global OTC VMS market
Vitamins, minerals & supplements still generate the largest share (just over 30%) of the global OTC market and witnessed an upturn in performance in 2015 (+4.7% vs +3.1% the previous year). The picture across different regions is highly diverse with fast-growing emerging markets (like China, Russia and S Korea) and pockets of dynamism among developed nations (like Australia and Italy) contrasting with more muted or declining markets (like France, Japan, Poland and the UK). Low growth in North America’s vast supplements market was primarily the result of safety and quality concerns in the US. This report provides both a global overview of the VMS market and category trends, as well as a detailed look at the leading OTC markets, and is available as a whole report or as individual country or category chapters.
Countries profiled in this report are: Australia • Brazil • Canada • China • France • Germany • India • Indonesia • Italy • Japan • Poland • Russia • S Korea • UK • USA
Country profiles include key trends, individual category analysis, regulatory developments, success factors behind leading segments and brands, and forecasts for the future.
Brand Case Studies review some of the biggest and fastest-growing VMS brands, such as Airborne, Emergen-C and Swisse, and the factors behind their success.
The Global VMS Outlook chapter predicts future prospects for the global VMS industry and opportunities & threats in individual markets, including sales.