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Upper GIs: Investigating the Self-Care Market for Upper Gastrointestinals

Upper GIs: Investigating the Self-Care Market for Upper Gastrointestinals

This report is an in-depth exploration of the Upper Gastrointestinals market, including antacids, antiflatulents, antinauseants, digestive enzymes and liver & bile remedies and includes coverage of 15 major markets from across the globe, with topline sales, brand performances, regulatory developments, launches and ad campaigns.

With mid-year sales from DB6 2017, data includes topline historical sales for region, country and category, plus individual brand performances and forecasts to 2021 and 2026 for all categories and countries, plus a look ahead at what the future holds for the Upper GIs market globally.

The report also includes: an in-depth look at the latest scientific studies and case studies of key brands, highlighting success factors, sales, NPD and advertising activity.

Taking a look at the large antacids category (65% of upper GIs sales), it clearly faces challenges, but there are opportunities too. It is crowded, with traditional brands vying with newer PPIs in many markets, while H2 antagonists struggle to find a niche. PPIs provided a boost to the large US market, and have helped sustain growth in other markets like Australia and the UK, while in others they remain Rx and represent a potential switch opportunity. Meanwhile, traditional antacids are fighting back against the tide of newer brands, benefiting from lower price point and faster onset of action. Another sizeable category, liver & bile remedies generated the vast majority of sales in Europe and E&SE Asia, where a wave of activity has driven strong growth and category development. Combating liver fatgue is a key focus in Japan and Korea, while an increasing MNC presence contributed to a sizeable upturn in China. The small but dynamic antinauseants category has weathered challenges such as increased restrictions on ingredients. Most popular in Europe, digestive enzymes are split between established pancreatin products, ofen positioned for overindulgence, and lactase products for patients with lactose intolerance.


Executive Summary
Global upper GIs market
Antacids
H2 antagonists struggling to find a niche in many markets
Antiflatulents
Antinauseants
Digestive enzymes
Liver & bile remedies
New Product Development driving sales in some markets
Leading marketers & brands
Scientific studies
Global outlook for upper GIs
Australia
Overview
Antacids
Antinauseants
Digestive enzymes
Liver & bile remedies
Outlook
Brazil
Overview
Antacids
Antiflatulents
Digestive
enzymes
Liver & bile
remedies
Outlook
Canada
Overview
Antacids
Antiflatulents
Antinauseants
Digestive
enzymes
Outlook
China
Overview
Antacids
Antinauseants
Digestive enzymes
Liver & bile
remedies
Other GIs
Outlook
France
Overview
Antacids
Antiflatulents
Antinauseants
Digestiveenzymes
Liver & bile remedies
Outlook
Germany
Overview
Antacids
Antiflatulents
Antinauseants
Digestive
enzymes
Liver & bile remedies
Other GIs
Outlook
India
Overview
Antacids
Digestive
enzymes
Liver & bile remedies
Other
GIs
Outlook
Indonesia
Overview
Antacids
Antinauseants
Digestive enzymes
Liver & bile remedies
Outlook
Italy
Overview
Antacids
Antiflatulents
Antinauseants
Digestive
enzymes
Liver & bile remedies
Outlook
Japan
Overview
Antacids
Antinauseants
Other Gis
Outlook
Poland
Overview
Antacids
Antiflatulents
Antinauseants
Digestive enzymes
Liver & bile remedies
Outlook
Russia
Overview
Antacids
Antiflatulents
Antinauseants
Digestive enzymes
Liver & bile remedies
Outlook
S Korea
Overview
Antacids
Antiflatulents
Antinauseants
Digestive enzymes
Liver & bile remedies
Other GIs
Outlook
UK
Overview
Antacids
Antiflatulents
Antinauseants
Digestive enzymes
Liver & bile remedies
Outlook
USA
Overview
Antacids
Antiflatulents
Antinauseants
Digestive enzymes
Liver & bile remedies
Outlook
Scientific Studies
Introduction
Liver health
Liver health – Hangover remedies
Proton pump inhibitors
Key global switch activity for PPIs
New technology offers some solutions
Conclusion
Brand Case Studies
Dramamine
Eno
Essentiale
Gaviscon
Maalox
Nexium
Pepcid
Talcid
Outlook
Global outlook for upper GIs
Outlook across key markets
PPIs segment exists in many markets, although key gaps remain
Opportunities & Threats

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