OTC Marketers of the Moment: Profiles of Market-Leading OTC Companies
This report examines in detail some of the biggest and most promising players in the OTC market today. In-depth profiles feature facts, data and analysis, giving readers a full picture of where the companies stand and where they are headed. It includes analysis of the future impact of the GSK-Novartis j-v and Bayer's acquisition of Merck Consumer Care.
The profiles explore strengths and weaknesses, analyse growth and dissect past strategy and future directions. Performance in each major OTC category is assessed, including profiles of flagship brands, as well as a regional breakdown. Also covered are launch activity, A+P successes, switch pipelines and plans for geographic expansion, including details of planned acquisitions or increased investment in particular markets.
UPDATED with year-end 2013 sales
Each company profile includes the following sections:
Nicholas Hall writes OTC sales Regional split Category split The company in brief Turnover by division
DEVELOPMENT & STRATEGY
Recent activities Development milestones (since 2008) Acquisition strategy Clouds on the horizon
Success factors OTC sales by region Regional breakdown Expansion plans Major OTC category breakdown OTC sales by category Top 10 OTC brands Top 5 OTC brand growth-share matrix
Analysis of individual major OTC categories, with sales and Top 5 brands Flagship brand profiles
New product development & Switch pipeline Future prospects Opportunities and Threats OTC Marketers of the Moment is essential reading for anyone with a need to know what’s happening at the top of the OTC market.