Staying on top of your OTC game means having a firm grip on the vital statistics that shape the consumer healthcare landscape, from company and category sales, to key M&A deals, to updates on hot topics such as social media and medical devices. This unique reference guide to OTC provides you with comprehensive market data to year-end 2015, drawn from our global OTC sales database, DB6.
OTC YearBook 2016 brings you the facts and figures you need in a concise, easy-to-use format; with quick reference guides to the most important OTC terms and an index of OTC Manufacturers' Associations. Using exclusively licensed data from Nielsen, combined with Nicholas Hall & Company's unique insight into the major issues facing the global OTC environment, this guide provides vital information to support quick and accurate decision making.
OTC YearBook 2016 covers:
OTC Global Review: highlighting major developments and global trends in 2015 and forecasting the OTC outlook for the future OTC Regional Review: 8 major regions come under the spotlight, with focus on key markets, trends and developments Leading OTC Markets: Coverage of the top 15 markets including topline data by category, leading marketers and brands – plus a country-by-country review of regulations, switch environment, advertising and distribution OTC Category Review: Key developments in individual subcategories, together with category values and growth Leading OTC Companies: All the vital facts and figures for the top 20 OTC players across the world. Leading 250 OTC marketers by sales with CAGR 2011-2015 Rx-to-OTC Switch: Overview of the switch environment in key regions – plus profiles of key historic Rx-to-OTC switches Mergers & Acquisitions: All the major M&A activity, joint-ventures and alliances since 2011 – plus coverage of multiples paid for acquisitions in the OTC industry 2011-2016. Leading OTC Brands: The leading 250 OTC brands by sales – plus, concise profiles of the top 25 brands Hot Topics: Nicholas and the team analyse the OTC hot topics such as the use of social media, medical devices and other growth opportunities Global Retailing: Comprehensive overview of the fast-changing global retailing environment, including major retailer profiles New Technology: Overview of latest activity in technology, delivery formats and NPD Essential Reference Tables: Information on the legal status of ingredients, company ownership, brands & marketers and OTC manufacturers' association – plus an OTC glossary