Nicholas Hall's Global OTC Markets: The Definitive Guide to the World's 12 Leading OTC Markets
Nicholas Hall’s Global OTC Markets takes an in-depth look at the 12 leading OTC markets, offering detailed analysis of current conditions in each of these countries alongside future predictions. Fuelled by the latest sales data from our global OTC database, DB6, and combined with unique insight from Nicholas Hall and consumer trends data from Nielsen, this report offers unparalleled access to these core markets.
Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, USA
Each country profile explores key market indicators and growth factors and analyses consumer trends, from purchase behaviour to pharmacist influence. Additionally, the profiles assess the distribution and regulatory environments, including switch activity. Finally, they take a look at each of the significant trends and developments affecting each OTC category, and how the leading marketers and brands are performing.
Each profile concludes with future forecasting of the OTC environment to 2019 and 2024, helping OTC marketers plan for the future.
CONTENTS OF EACH COUNTRY PROFILE
Key Market Facts & Growth Drivers Latest OTC sales data from DB6 and factors driving each market
Nicholas Hall’s Own View Nicholas Hall offers his own unique insight into the key factors affecting each market and the pressing issues that will shape their future
An exploration of the way consumer trends are evolving, including consumer confidence levels, purchase behaviour and the influence of pharmacists on OTC selection
Overview of current regulations (reimbursement, price controls, advertising, etc.), plus latest developments and Rx-to-OTC switch activity
Appraisal of the OTC retail environment, including pharmacy / mass market split, regulations for self-selection and online sales, and prevalence of generics / private labels
Competitive Landscape & Key OTC Players
A look at the leading marketers & brands, with profiles of the key OTC players
OTC Category Breakdown
Detailed analysis of all six major OTC categories: Analgesics, Cough, Cold & Allergy, Gastrointestinals, VMS, Derma and Lifestyle OTCs,featuring significant trends & developments from the topline down to brand activity
Eye on the Horizon
Assessment of the main opportunities and challenges facing each OTC market,with forecasts of future sales performance by category