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Cold & Flu

Cold & Flu

This report is an in-depth exploration of the OTC CThis report is an in-depth exploration of the OTC Cold & Flu market, including Systemic cold & flu, Topical decongestants and Chest rubs & inhalants, plus VMS brands positioned for immunity, and includes coverage of 20 major markets from across the globe, with topline sales, brand performances, new developments, launches and A+P campaigns.

With full-year 2016 OTC sales from DB6 2017, it also includes case studies of key OTC Cold & Flu brands, highlighting success factors, sales, NPD and A+P activity, with forecasts sales for all categories and countries, plus predictions for the future.old & Flu market, including Systemic cold & flu, Topical decongestants and Chest rubs & inhalants, plus VMS brands positioned for immunity, and includes coverage of 20 major markets from across the globe, with topline sales, brand performances, new developments, launches and A+P campaigns.

With full-year 2016 OTC sales from DB6 2017, it also includes case studies of key OTC Cold & Flu brands, highlighting success factors, sales, NPD and A+P activity, with forecasts sales for all categories and countries, plus predictions for the future.

With global sales of $10.7bn in 2016, the combined categories of Systemic cold & fu, Topical decongestants and Chest rubs & inhalants grew by 5.6% on the previous year, significantly outpacing the global OTC market (+4.3%). Europe enjoyed a strong year as key C&EE markets Russia, Poland and Ukraine rediscovered dynamism, while in W Europe the UK and Italy continued their impressive showing. In Asia-Pacific, China, India and S Korea all improved on the previous year, Japan turned in its first positive performance in years, while Australia saw a downturn. In North America, the huge US market slowed down, but Latin America posted double-digit growth boosted by Brazil, Mexico and Colombia.


Executive summary
Australia
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity-­boosting supplements
Outlook
Brazil
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
Canada
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
China
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
Colombia
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
France
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
Germany
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
India
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
Indonesia
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
Italy
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
Japan
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
Mexico
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
Poland
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
Russia
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
S Korea
Overview
Systemic cold & flu
Topical decongestants
Immunity--boosting supplements
Outlook
Spain
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
Thailand
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
UK
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
Ukraine
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
USA
Overview
Systemic cold & flu
Topical decongestants
Chest rubs & inhalants
Immunity--boosting supplements
Outlook
Scientific studies
Brand case studies
Lemsip
Nasivin
Oscillococcinum
Otrivin
Sinupret
Sudafed
TheraFlu
Vicks

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