The fifth edition of The Millennials: Americans Born 1977 to 1994 is two books in one: it provides a demographic and socioeconomic profile of the Millennial generation, which spanned the ages of 18 to 35 in 2012, and it includes a special supplement on the iGeneration children under age 16. The Millennial generation numbers 76 million and accounts for over 25 percent of the total population almost equal to the Baby-Boom's share. The iGeneration numbers 65 million and accounts for another 2 percent of the population.
The Millennials: Americans Born 1977 to 1994 examines young adults who are establishing themselves in the household and labor market at a difficult time. This large generation is critical for business success. Not only is it responsible for putting the first African American in the White House, but its technological sophistication makes or breaks many products and services. In these difficult economic times, perhaps no generation is more important to business than Millennials. The Millennials will tell you what you need to know.
For those who track generational change, the special supplement on the iGeneration included in this book will give you a preview of what is to come. The chapters in the special supplement examine children and their families, documenting trends in family incomes, children's health, even how parents use their time.
The Millennials: Americans Born 1977 to 1994 is designed for easy use. Its eleven chapters examine Millennials' attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. An additional nine chapters in the special supplement examine children and their families: education, health, housing, income, labor force, living arrangements, population, spending, and time use.
New to this edition is all-important 2010 census population data showing the extraordinary diversity of the nation's children and young adults, a unique comparison of the attitudes of the generations of Americans based on the General Social Survey, the latest homeownership rates, time use by age and sex, trends in household spending and wealth since the Great Recession, and labor force statistics with projections to 2020.
Each new generation of Americans is unique and surprising in its own way. With The Millennials: Americans Born 1977 to 1994 on your bookshelf, you won't be surprised by the unique characteristics of young adults, and you will be prepared for the generation that follows them. With this information in hand, you will be better able to cater to their wants and needs in this difficult time.
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