Looking for customers? Repositioning your products? Americans are spending money, but only those who are on top of the trends will know who the spenders are. The all-new 21st edition of Household Spending: Who Spends How Much on What reveals who spends and the products and services they buy. Included in the 21st edition is a look at the spending recovery of 2014 as well as the long decline from the peak-spending year of 2006 to the post-Great Recession low of 2013. Widely praised when the first edition appeared in 1991, this unique resource gives you dollar-for-dollar answers to the questions Who buys? What do they buy? How much do they spend? It also gives you market shares and spending indexes, valuable additions to your research. Based on unpublished data collected by the Bureau of Labor Statistics’ 2014 Consumer Expenditure Survey—you can’t get this data online—Household Spending examines how much American households spend on hundreds of products and services by the demographics that count: age, income, household type, region of residence, race and Hispanic origin, and educational attainment. The individual products and services are organized into chapters on apparel; entertainment; financial products; food and alcohol; gifts; household operations; shelter and utilities; personal care, reading, education, and tobacco; and transportation. INTENDED AUDIENCE: Marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them. It is a one-of-a-kind resource for those who need to understand the key to the American economy: household spending.