Market Research Logo

Household Spending: Who Spends How Much on What

Household Spending: Who Spends How Much on What

Looking for customers? Repositioning your products? Americans are spending money, but only those who are on top of the trends will know who the spenders are. The all-new 21st edition of Household Spending: Who Spends How Much on What reveals who spends and the products and services they buy. Included in the 21st edition is a look at the spending recovery of 2014 as well as the long decline from the peak-spending year of 2006 to the post-Great Recession low of 2013. Widely praised when the first edition appeared in 1991, this unique resource gives you dollar-for-dollar answers to the questions Who buys? What do they buy? How much do they spend? It also gives you market shares and spending indexes, valuable additions to your research. Based on unpublished data collected by the Bureau of Labor Statistics’ 2014 Consumer Expenditure Survey—you can’t get this data online—Household Spending examines how much American households spend on hundreds of products and services by the demographics that count: age, income, household type, region of residence, race and Hispanic origin, and educational attainment. The individual products and services are organized into chapters on apparel; entertainment; financial products; food and alcohol; gifts; household operations; shelter and utilities; personal care, reading, education, and tobacco; and transportation. INTENDED AUDIENCE: Marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them. It is a one-of-a-kind resource for those who need to understand the key to the American economy: household spending.


Introduction
Chapter 1 Spending OVerview
Chapter 2 Spending on Apparel, 2014,
Chapter 3 Spending on Entertainment, 2014
Chapter 4 Spending on Financial Products and Services, Cash Contributions, and Personal Insurance and Pensions, 2014
Chapter 5 Spending on Food and Alcoholic Beverages, 2014
Chapter 6. Spending on Gifts for People in Other Households, 2014
Chapter 7. Spending on Health Care, 2014
Chapter 8. Spending on Housing: Household Operations, 2014
Chapter 9. Spending on Housing: Shelter and Utilities, 2014
Chapter 10. Spending on Personal Care, Reading, Education, and Tobacco, 2014
Chapter 11 Spending on Transportation, 2014
Appendix A: About the Consumer Expenditure Survey
Appendix B: Mortgage Principal and Capital Improvements, 2014
Appendix C: Percent Reporting Expenditure and Amount Spent, Average Quarter 2014
Appendix D: Spending by Product and Service Ranked by Amount Spent, 2014
Glossary
Index

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report