Who's Buying for Travel
Consumer Expenditure Survey—you can’t get these data online. It examines how much Americans spend on getting out of town by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of the best and biggest customers at a glance. The products and services examined in this report include airline and ship fares, lodging on trips, restaurant meals and alcohol purchased on trips, auto rentals on trips, luggage, recreational expenses on trips, etc. Also in this edition is a unique analysis of spending since the Great Recession. Who's Buying for Travel is a one-of-a-kind resource for those who need to understand the dynamics of the travel market.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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