Market Research Logo

Who's Buying for Pets

Who's Buying for Pets

The 13th edition of Who’s Buying for Pets is based on unpublished data collected by the Bureau of Labor Statistics’ 2014 Consumer Expenditure Survey—you can’t get these data online. It examines how much Americans spend on pets by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of the best and biggest customers at a glance. The categories examined in this report are pet food; pet purchase, supplies, and medicine; pet services (e.g., grooming and dog walking); and veterinary services. New to this edition is a unique analysis of spending before (2000 to 2006) and after (2006 to 2014) the Great Recession. Who's Buying for Pets is a one-of-a-kind resource for those who need to understand the dynamics of the pet market in the United States.


About the Data in Who’s Buying for Pets
Household Spending Trends 2006 to 2014
Household Spending on Pets 2006 to 2014
Household Spending on Pets by Demographics Characteristic 2014
Household Spending on Pets by Product Category 2014
Appendix: Spending by Product and Service Ranked by Amount Spent 2014
Glossary

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report