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Best Customers: Demographics of Consumer Demand

Best Customers: Demographics of Consumer Demand

Find out how the American marketplace has been transformed by recovery from the Great Recession in the new 12th edition of Best Customers: Demographics of Consumer Demand, with all-important 2014 spending data—the first year of spending recovery. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends before (2000 to 2006) and after (2006 to 2014) the Great Recession, product by product. Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. Based on unpublished data from the 2014 Consumer Expenditure Survey—you can’t find this on the Internet—Best Customers identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers). Best Customers is divided into 21 chapters, arranged alphabetically. Within each chapter, individual products and services are arranged alphabetically. The chapters are: alcoholic beverages, apparel, computers, education, entertainment, financial products and services, household furnishings, gifts to non-household members, groceries, health care, household services, housekeeping supplies, personal care products and services, reading material, restaurants and carry-outs, shelter and utilities, telephone, tobacco, transportation, travel, and utilities. Each table in Best Customers analyzes household spending on a particular product or service and is accompanied by text identifying the best and biggest customers, analyzing spending patterns, describing spending trends before and after the Great Recession, and predicting future trends based on the nation's changing demographics.


Introduction
Chapter1. Alcoholic Beverages
Chapter 2. Apparel
Chapter 3. Computers
Chapter 4. Education
Chapter 5. Entertainment
Chapter 6. Financial Services
Chapter 7. Furnishings and Equipment
Chapter 8. Gifts for People in Other Households
Chapter 9. Groceries
Chapter 10. Healthcare
Chapter 11. Household Services
Chapter 12. Housekeeping Supplies
Chapter 13. Personal Care Products and Services
Chapter 14. Reading Material
Chapter 15. Restaurants and Carry-Outs
Chapter 16. Shelter
Chapter 17. Telephone Service and Equipment
Chapter 18. Tobacco Products
Chapter 19. Transportation
Chapter 20. Travel
Chapter 21. Utilities
Appendix A: About the Consumer Expenditure Survey
Appendix B: Percent Reporting Expenditure and Amount Spent Average Quarter 2014
Appendix C: Spending by Product and Service Ranked by Amount Spent 2014
Appendix D: Household Spending Trends 2006 to 2014
Glossary
Index

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