Market Research Logo

The American Marketplace: Demographics and Spending Patterns

The American Marketplace: Demographics and Spending Patterns

Quick and easy access is the goal of the new 13th edition of The American Marketplace: Demographics and Spending Patterns. Designed for convenience, The American Marketplace draws on scores of government sources to give you a population profile of the United States in one handy volume. Its hundreds of tables are organized into 11 chapters covering attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. The American Marketplace reveals the latest demographic trends and tells the American story. It examines changing lifestyles in rich detail, from growing racial and ethnic diversity to declining homeownership, from disappearing nuclear families to shifting patterns of household spending, from another baby bust to new attitudes toward gay marriage. New to this edition of The American Marketplace are 2014 population estimates for the nation, states, and metropolitan areas, revealing surprising patterns of growth. The Attitudes chapter has data from the 2014 General Social Survey. The Income chapter, with 2014 income statistics from the 2015 Current Population Survey, reveals the struggle to stay afloat. The Wealth chapter examines net worth in 2013 and the downward trend since the Great Recession. The American Marketplace is a reference tool that will help you cut through the clutter and track the trends.


Introduction
Chapter 1 Attitudes
Chapter 2 Education
Chapter 3 Health
Chapter 4 Housing
Chapter 5 Income
Chapter 6 Labor Force
Chapter 7 Living Arrrangements
Chapter 8 Population
Chapter 9 Spending
Chapter 10 Time Use
Chapter 11 Wealth
Glossary
Bibliography
Index

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report