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New Strategist Press, LLC.

New Strategist reference books give you the numbers and analysis behind the nation's changing demographics and consumer spending patterns. They are "must-haves" for professionals in marketing and media research, new product and small business development, strategic planning and libraries serving business, academic institutions and the general public.
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32 Reports from New Strategist Press, LLC.

  • The Baby Boom: Americans Born 1946 to 1964

    ... Boomers spanned the ages from 50 to 68, accounting for 24 percent of the total U.S. population and 71 percent of the population aged 50 or older. The eighth edition of The Baby Boom: Americans ... Read More

  • The Millennials: Americans Born 1977 to 1994

    ... which spanned the ages of 20 to 37 in 2014, and it includes a special supplement on the iGeneration—the population under age 20. The Millennial generation numbers 78 million and accounts for 25 percent of ... Read More

  • Americans Born from 1965 to 1976 - Generation X

    ... in the future. The new seventh edition of Generation X: Americans Born 1965 to 1976 tells the story of the small but vital generation spanning the ages of 36 to 47 in 2012. Although their ... Read More

  • Demographics of the U.S.: Trends and Projections, 4th ed.

    ... Beyond the obvious technological marvels of the day lie profound changes in our demographics and lifestyles that would be shocking to the 1950s time traveler. Find out what those changes are in Demographics of the ... Read More

  • Older Americans: A Changing Market, 7th ed.

    ... the 55-or-older population continues with each birthday celebrated by the enormous Baby-Boom generation as it enters the older age groups. The new seventh edition of Older Americans: A Changing Market includes the latest statistics on ... Read More

  • The Millennials: Americans Born 1977 to 1994, 5th ed.

    ... 35 in 2012, and it includes a special supplement on the iGeneration children under age 16. The Millennial generation numbers 76 million and accounts for over 25 percent of the total population almost equal to ... Read More

  • The Baby Boom: Americans Borns 1946 to 1964, 7th ed.

    ... Depression. The collapse and subsequent paralysis of the housing market has decimated the net worth of Boomers, millions of them on the brink of retirement. The seventh edition of The Baby Boom: Americans Born 1946 ... Read More

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