Market Research Logo

New Strategist Press, LLC.

New Strategist reference books give you the numbers and analysis behind the nation's changing demographics and consumer spending patterns. They are "must-haves" for professionals in marketing and media research, new product and small business development, strategic planning and libraries serving business, academic institutions and the general public.
...Show More ...Show Less

34 Reports from New Strategist Press, LLC.

   
  • Demographics of the U.S.: Trends and Projections

    ... U.S. explains the increasingly complex, often confusing, and rapidly changing nation we live in today. It makes sense of our recent past and shines a light on our future. The reference is divided into 11 ... Read More

  • Household Spending: Who Spends How Much on What

    ... The all-new 21st edition of Household Spending: Who Spends How Much on What reveals who spends and the products and services they buy. Included in the 21st edition is a look at the spending recovery ... Read More

  • The American Marketplace: Demographics and Spending Patterns

    ... on scores of government sources to give you a population profile of the United States in one handy volume. Its hundreds of tables are organized into 11 chapters covering attitudes, education, health, housing, income, labor ... Read More

  • Who We Are: Asians

    ... Asian education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth. New to the third edition of Who We Are: Asians is a chapter on trends in Asian wealth before ... Read More

  • American Incomes: Demographics of Who Has Money

    ... in the aftermath of the Great Recession. It looks at household income trends through 2014 by age, household type, race and Hispanic origin, education, region, and work status; examines trends in the incomes of men ... Read More

  • Who We Are: Blacks

    ... housing, income, labor force status, living arrangements, population, spending, time use, and wealth. In addition to 2014 population estimates of the numbers of Blacks nationally and by state, Who We Are: Blacks includes socioeconomic data ... Read More

  • Who We Are: Hispanics

    ... examine Hispanic attitudes, education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth. In addition to 2014 population estimates of the numbers of Hispanics nationally and by state, Who We ... Read More

  • Who's Buying Household Furnishings Services and Supplies

    ... can’t get these data online. It examines how much Americans spend on their homes by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To ... Read More

  • Who's Buying Information and Consumer Electronics

    ... these data online. It examines how much Americans spend on information and consumer electronics by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To ... Read More

  • American Attitudes: Who Thinks What about the Issues That Shape Our Lives

    ... (2014) General Social Survey out of the shadows of academia and makes them readily available for researchers who want to explore Americans’ changing attitudes. In hundreds of tables, the eighth edition of American Attitudes taps ... Read More

  • Who's Buying Apparel

    ... much Americans spend on apparel by the demographics that count—age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses ... Read More

  • Who's Buying by Race and Hispanic Origin

    ... data you can’t get online. It presents detailed product-by-product household spending statistics for Asians, Blacks, Hispanics, and non-Hispanic Whites organized into ten chapters: apparel, entertainment, financial products and services, food and alcoholic beverages, gifts for ... Read More

  • Who's Buying for Pets

    ... examines how much Americans spend on pets by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also ... Read More

  • Who's Buying Groceries

    ... much Americans spend on food at grocery and convenience stores by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending ... Read More

  • Who's Buying Health Care

    ... examines how much Americans spend out-of-pocket on health care by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, ... Read More

  • Who's Buying Transportation

    ... much Americans spend on getting around town by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also ... Read More

  • Who's Buying: Executive Summary of Household Spending

    ... It presents a broad overview of household spending in the year 2013, and a comparison of spending trends before (2000 to 2006) and after (2006 to 2013) the Great Recession. This reference is designed to ... Read More

  • Who's Buying Alcoholic and Nonalcoholic Beverages

    ... these data online. It examines how much Americans spend on alcoholic and other beverages by the demographics that count—age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round ... Read More

  • Who's Buying at Restaurants and Carry-Outs

    ... these data online. It examines how much Americans spend on eating out by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out ... Read More

  • Who's Buying By Age

    ... anyone who needs to know spending patterns by age—and age is probably the most important predictor of spending—Who’s Buying by Age could be considered the Bible of Spending. Who’s Buying by Age is a unique ... Read More

  • Who's Buying Entertainment

    ... much Americans spend on amusing themselves by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents ... Read More

  • Who's Buying for Travel

    ... examines how much Americans spend on getting out of town by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending ... Read More

  • Generation X: Americans Born 1965 to 1976

    ... in 2014. Although their numbers are small, lifestage dictates that Generation X is a vital part of the nation’s commerce and culture. People in their thirties and forties are in the crowded-nest years. They are ... Read More

  • The Baby Boom: Americans Born 1946 to 1964

    ... Boomers spanned the ages from 50 to 68, accounting for 24 percent of the total U.S. population and 71 percent of the population aged 50 or older. The eighth edition of The Baby Boom: Americans ... Read More

  • The Millennials: Americans Born 1977 to 1994

    ... which spanned the ages of 20 to 37 in 2014, and it includes a special supplement on the iGeneration—the population under age 20. The Millennial generation numbers 78 million and accounts for 25 percent of ... Read More

< prev 1

Research Assistance

Join Alert Me Now!

Sign Up

Find out more on our blog

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook