Market Research Logo

Pizza Market in India 2015

Pizza Market in India 2015

Netscribes’ latest market research report titled Pizza Market in India 2015 describes the dynamics of pizza consumption in India. Pizzas represent a growing food segment in India, which attract a lot of foreign players’ participation. Vegetarian pizza is highly popular in India and new varieties such as vegan and gluten-free items are a relatively new addition in the product portfolio. The market is dominated by Jubilant FoodWorks and Yum Brands who own the widely recognizable brands such as Dominos and Pizza Hut respectively. Competition in the pizza segment is getting intense with players significantly ramping up their presence across Tier-II and Tier-III cities of India, and introducing variety in their product offering.

Demand for pizza in India is driven by a gradual increase in disposable income of Indian consumers, coupled with a burgeoning young population segment with growing preference towards pizzas. Pizza companies in India frequently come up with attractive and competitive marketing campaigns, which results in increased viewership and footfall in pizza outlets. However, health issues such as obesity related to over-consumption of pizzas prompts parents to advise their wards to reduce expenditure on pizzas. The industry is characterized by a growing number of pizza outlets, differentiated product offering including home deliveries, online ordering and expansion in product portfolio.


Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 – 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual (2010-11 – 2013-14), FDI: Annual (2009-10 – 2012-13)
Market Overview
Slide 5-7: Market Overview – India
Drivers and Challenges
Slide 8: Drivers and Challenges – Summary
Slide 9-12: Drivers
Slide 13-14: Challenges
Trends
Slide 15: Trends – Summary
Slide 16-19: Trends
Competitive Landscape
Slide 20: Porter’s Five Forces Analysis
Slide 21-24: Competitive Benchmarking
Slide 25-29: Major Public Players
Slide 30-49: Major Private Players
Consumer Insights
Slide 50-53: Consumer Insights
Strategic Recommendations
Slide 54-55: Recommendations
Recent Developments
Slide 56: Recent Developments
Appendix
Slide 57: Key Ratios Description
Slide 58: Sources of Information

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report