Organic Personal Care Market in India 2022-2027

Organic Personal Care Market in India 2022-2027

Market insights:

Consumers are now inclined toward organic personal care products that are made of plant-based ingredients. These are cruelty-free, not toxic, non-GMO, and non-comedogenic. This inclination is because of the growing awareness of the harmful effects of parabens, sulphates, and synthetic chemicals such as propylparaben, formaldehyde, phthalates, and butylparaben used in traditional products. The organic personal care market was valued at INR 50.67 Bn in FY 2021. It is estimated to reach INR 159.67 Bn by FY 2027, expanding at a compound annual growth rate (CAGR) of ~22.00% during the FY 2022 – FY 2027 period.

Segment insights:

The market is categorized into five segments – Skincare, haircare, oral care, color cosmetics, and other products. As of FY 2021, the organic skincare segment dominated the market. The haircare and oral care segment have also shown notable growth. The skincare segment is anticipated to dominate the market for the coming because of its popularity among consumers of both, tier-I and tier-II, cities. The sales volume of organic color cosmetics is expected to grow by 60% in next five years. This potentially significant rise in sale could be attributed to Indian skin types, such as combination-oily and oily-sensitive skin, which are highly sensitive to artificial non-organic cosmetic products due to humidity

Post COVID-19 Impact Analysis:

This year, brands are innovating in accordance with the radical change in customer values and expectations. COVID-19 lead to the following trends in the beauty business:

Sustainability: Consumers are adopting a healthy beauty practice in the wake of access to more information from digital content. The priority now is on having a strong and a healthy body
Clean beauty (chemical-free ingredients): Consumers are following ethical principles in their purchasing behavior. They are moving toward products that not only improve their complexion and health, but also use ingredients that are ethically produced, natural elements, and packaging that is ecologically friendly
Natural appearance: As consumers are aware of holistic wellness that interacts with their environment, they start to feel comfortable in their own skin. They started preferring cosmetic products to improve existing beauty which is inspiring the millennials and GenZ to adopt simplicity

Competitive insights:

Owing to customers’ preference toward personal care products with natural ingredients, major players such as Dabur India Limited and Forest Essentials Private Limited have generated substantially high net revenues. Start-ups such as Plum, McAffeine, Kama Ayurveda, and SkinKraft have also shown noteworthy performance.


Chapter 1: Executive summary
Chapter 2: Socio-economic indicators
Chapter 3: Introduction
3.1. Market definition and structure
Chapter 4: Market overview
4.1. Organic personal care market in India – An overview
4.2. Organic personal care market size and growth forecast (FY 2020 – FY 2027e)
Chapter 5: Market segmentation
5.1. Organic personal care market segmentation (FY 2020 and FY 2027e)
5.1.1. India organic personal care market share based on product type (FY 2020 – FY 2027e)
5.1.2. Organic skin care products market size and growth forecast (FY 2020 – FY 2027e)
5.1.3. Organic hair care products market size and growth forecast (FY 2020 – FY 2027e)
5.1.4. Organic colour cosmetics market size and growth forecast (FY 2020 – FY 2027e)
5.1.5. Organic oral care products market size and growth forecast (FY 2020 – FY 2027e)
5.1.6. Other organic personal care products market size and growth forecast (FY 2020 – FY 2027e)
Chapter 6: Post COVID-19 Impact assessment
6.1. Post-COVID-19 Impact Analysis
Chapter 7: Market influencers
7.1. Market influencers
Chapter 8: Market Opportunities
8.1. Market Opportunities
Chapter 9: Government initiatives
9.1. Government initiatives
Chapter 10: Competitive landscape
10.1. Dabur India Limited
Company information
Business description
Products/Services
Key people
Financial snapshot
Key business segments
Key geographic segments
Note – Financial information covered only for public companies
10.2. Emami Limited
10.3. Bio Veda Action Research Private Limited
10.4. Forest Essentials Private Limited
10.5. Jovees Herbal Care India Limited
10.6. Lotus Herbals Private Limited
10.7. Patanjali Ayurveda Limited
10.8. Shahnaz Ayurveda Private Limited
10.9. Shree Baidyanath Ayurved Bhawan Private Limited
10.10. The Himalaya Drug Company
Chapter 11: Emerging start-ups
11.1. Emerging start-ups
Chapter 12: Investment Scenario
12.1. Investment Scenario
Chapter 13: Website Benchmarking
13.1. Website Benchmarking of Major Players
13.2. Website Benchmarking of Emerging Start-ups
Chapter 14: Recent Development
14.1. Recent Development
Chapter 15: Appendix
15.1. Research methodology
15.2. About Netscribes
15.3. Disclaimer

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