Online Education Market in India 2022-2027

Attention: There is an updated edition available for this report.

Online Education Market in India 2022-2027

In the wake of the pandemic, more than 500 million students have been impacted because of intermittent closure of schools and universities. Technological innovations have disrupted traditional education system. Online learning platforms have grown rapidly across educational segments – primary, secondary, higher education, test preparation, and casual learning. The online education market is highly fragmented. There are a few niche players that operate in various segments and start-ups with innovative offering are gradually gaining ground.

Market insights:

In the last decade, technological advancements have enhanced online education. These include the application of information and communications technology (ICT) in classrooms and the use of cloud-based platforms, virtual reality (VR), and augmented reality (AR). In 2021, the online education market was valued at INR 108.79 Bn. It is expected to reach INR 299.18 Bn by 2027, expanding at a compound annual growth rate (CAGR) of ~22.26% during the 2022 – 2027 period.

Government initiatives:

The government played a key role to ensure the successful operation of online classes. Some of the major initiatives undertaken by the government are – National Digital Educational Architecture (NDEAR), PM eVIDYA Program, Samagra Shiksha Scheme, Andhra Pradesh State Skill Development Corporation (APSSDC), and ‘ShaGun’ Portal.

Market Influencers:

Market drivers:

Over the years, the availability of low-cost smartphones has led to an increase in the demand among larger population for internet services. This has spurred the demand for online content, including education material, both, in rural and urban areas. There was an increase in demand for industry-relevant training courses. People are now considering online learning as a low-cost substitute to traditional learning.

Key deterrents to the growth of the market:

Indians are familiar and comfortable with the conventional face-to-face mode of learning, which impedes the adoption of online learning. Online channels fall short when it comes to replicating certain aspects of offline channels, such as interaction with peers, group learning, feedback, and soft skill development. There is a lack of formal recognition as also inadequate digital infrastructure throughout the country.

Chapter 1: Executive summary
Chapter 2: Socio-economic indicators
Chapter 3: Introduction
3.1. Market definition and structure
3.2. The online education ecosystem
3.2.1. Online education business model
3.2.2. Revenue model
Chapter 4: Online education market in India – An overview
4.1. Online education market in India – An overview
4.1.1. Market size and growth forecast (2020 – 2027)
Chapter 5: India online education market segmentation
5.1. India online education market segmentation
5.1.1. India online education market share based on category
5.1.2. Online primary and secondary supplemental education – Market size and growth forecast (2020 – 2027)
5.1.3 Online test preparation – Market size and growth forecast (2020 – 2027)
5.1.4. Online reskilling and certification – Market size and growth forecast (2020 – 2027)
5.1.5. Online higher education – Market size and growth forecast (2020 – 2027)
5.1.6. Online language and casual learning – Market size and growth forecast (2020 – 2027)
Chapter 6: Trends and technology landscape
6.1. Market trends
6.2. Technology landscape
Chapter 7: Government initiatives
7.1. PM e-VIDYA scheme (2022 – 2023)
7.2. Samagra Shiksha Scheme (2022 – 2023)
7.3. Allocation in Union Budget 2022 – 2023
7.4. Andhra Pradesh State Skill Development Corporation (APSSDC) 2022
7.5. National Apprenticeship Promotion Scheme (NAPS) (2022 – 2023)
7.6. The ABC scheme (2021 – 2022)
7.7. National Education Policy 2022
Chapter 8: Market influencers
8.1. Market drivers
8.2. Market challengers
Chapter 9: Competitive landscape
9.1. NIIT Limited
Company information
Business description
Key people
Financial snapshot
Key ratios
Key financial performance indicators
Key business segments
Key geographical segments
Note: Financial data and segment-wise data is available for public companies only
9.2. Edukart Education Private Limited
9.3. Individual Learning Private Limited
9.4. Sorting Hat Technologies Private Limited
9.5. Think and Learn Pvt. Ltd
9.6. upGrad Education Private Limited
9.7. Vedantu Innovations Private Limited
9.8. Coursera Inc.
9.9. Simplilearn Solutions Private Limited
9.10. Udemy India LLP
Chapter 10: Investment scenario
10.1 Investment scenario
Chapter 11: Website benchmarking
11.1 Website benchmarking
Chapter 12: Recent developments
12.1. Recent developments
Chapter 13: Appendix
13.1. Research methodology
13.2. About Netscribes
13.3. Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings