Non-alcoholic Beverages Market in India 2023 – 2028

Non-alcoholic Beverages Market in India 2023 – 2028

Market insights:

Several factors contribute to the expansion of the non-alcoholic beverage industry in India. Firstly, there is a growing awareness of the importance of a healthy lifestyle and overall wellness. Additionally, the increasing disposable income of the population has resulted in more individuals incorporating soft drinks and fruit juices into their meals. Furthermore, the promotional efforts of major brands, often featuring endorsements from popular film stars, also contribute to the increased consumption of non-alcoholic beverages in India. A recent survey by Research and Markets revealed that a significant 81% of Indian consumers express boredom with traditional cola drinks and are open to exploring new beverage options. Consequently, the market has witnessed the introduction of various non-alcoholic beers, as well as low sugar-based beverages, to cater to this changing consumer preference. The non-alcoholic beverages market in India was valued at INR 1,376.70 Bn in FY 2023 and is expected to reach INR 1,986.31 Bn by FY 2028, expanding at a CAGR of ~7.29% during the FY 2024 – FY 2028 forecast period.

Segment insights:

Carbonated and non-carbonated beverages are two markets for non-alcoholic beverages. The carbonated beverages market segment was valued at INR 474.96 Bn in FY 2023 and is expected to reach a value of INR 601.85 Bn by FY 2028, expanding at a CAGR of ~4.87% during the FY 2024 – FY 2028 period. The non-carbonated beverages segment in India was valued at INR 901.74 Bn in FY 2023. It is expected to reach INR 1,384.46 Bn by FY 2028, expanding at a CAGR of ~8.42% during the FY 2024 – FY 2028 period.

Because of the non-carbonated beverages segment's rapid expansion, the carbonated beverages segment is predicted to lose market share during the forecast period. Non-cola aerated drinks, particularly fruit drinks, have become increasingly popular in recent years. Leading manufacturers are altering their business plans to address consumers' concerns about their health. The non-carbonated beverage market has experienced exponential growth due to rising consumer health consciousness and enhanced accessibility.

Porter’s 5 Forces:

In the non-alcoholic beverage industry in India, the threat of new entrants is medium due to the influence of brand image and customer loyalty. New brands, such as Paper Boat and Sting, have successfully entered the market with innovative segments. The bargaining power of suppliers is high, given the shortage of raw materials, particularly during unseasonal weather conditions. This poses a challenge for small production units to compete with industry giants. With numerous buyers and many similar products, individual buyer bargaining power is relatively low. The threat of substitutes is medium, with major players like ITC and Nestle introducing low-sugar products to compete with new brands. Increasing demand for fruit pulp-based products further influences consumer preferences.

Market Influencers:


The growth of the non-alcoholic beverages market in India is fueled by rising public interest in reducing alcohol intake for health reasons and the perception shift that non-alcoholic options are sophisticated and enjoyable. Innovative, flavorful non-alcoholic drinks cater to diverse tastes, appealing to teenagers and young adults who prioritize a balanced diet. Brands actively engage with the Gen Z demographic through music events, leveraging social media for exposure and connection with youthful audiences. In Tier-I and Tier-II cities, population growth, affordability, urbanization, and private labels like Paper Boat drive market expansion. Innovations in packaging and health-focused drinks contribute to increased sales volume.


The non-alcoholic beverages market in India faces challenges due to irregular weather patterns, impacting demand for cold beverages. Initiatives to extend consumption beyond the traditional summer season and concerns over health effects of energy drinks contribute to market stagnation. Awareness of the harmful effects of sugar-loaded drinks leads to a decline in carbonated soft drink demand, with increased interest in low or no-sugar variants. Penetrating the rural market poses difficulties, and providing chilled drinks is challenging due to limited storage infrastructure.

Competitive insights:

Major market players like Dabur Limited have introduced their lineup of immunity-boosting vegan-friendly drinks like Dabur Giloy Neem Juice, Dabur Amla Juice, and Dabur's ImuDab Syrup in response to the rising demand for healthy functional drinks following the onset of COVID-19.

Chapter 1: Executive summary
Chapter 2: Socio-economic indicators
Chapter 3: Introduction
3.1. Market definition and structure
3.2. Industry ecosystem
Chapter 4: Market overview
4.1. Current Market Scenario
4.2. Non-alcoholic beverage market size and growth
forecast (FY 2021– FY 2028e)
Chapter 5: Market segmentation
5.1. Non-alcoholic beverages market segmentation – Based on products (FY 2023 and FY 2028e)
Carbonated beverages
Non-carbonated beverages
5.2. Carbonated beverages market size and growth forecast (FY 2023 and FY 2028e)
5.3. Non-carbonated beverages market size and growth forecast (FY 2023 and FY 2028e)
Chapter 6: Porter’s 5 Forces
6.1. Porter’s 5 Forces
Chapter 7: Marketing Strategies
7.1. Marketing strategies used by major players
7.2. Product Strategies
7.3.Place & Distribution Strategies
7.4.Price Strategies
7.5.Promotion Strategies
Chapter 8: Market influencers
8.1. Key growth drivers of the sector
8.2. Key factors deterring the growth of the sector
Chapter 9: Post COVID-19 Impact Assessment
9.1. Overview
9.2. Impact assessment on non-carbonated beverages segment
Chapter 10: Trade analysis
10.1. Export of non-alcoholic beverages
Based on value
Based on volume
10.2. Import of non-alcoholic beverages
Based on value
Based on volume
Chapter 11: Competitive landscape
11.1. Dabur India Limited
Company information
Business description
Key people
Financial snapshot
Key ratios
Key financial performance indicators
Key business segments
Key geographical segments
Note – Financial information covered only for public companies
11.2. ITC Limited
11.3. Nestle India Limited
11.4. Bisleri International Private Limited
11.5. Coca-Cola India Private Limited
11.6. Hector Beverages Private Limited
11.7. Parle Agro Pvt. Ltd
11.8. PepsiCo Holdings India Private Limited
11.9. Red Bull India Private Limited
Chapter 12: Emerging Startups
12.1. Emerging Startups
Chapter 13: Recent developments
13.1. Recent developments
Chapter 14: Appendix
14.1. Research methodology
14.2. About Netscribes

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