Hand Sanitizer Market in India 2021

Hand Sanitizer Market in India 2021

The impact of COVID-19 pandemic has changed consumer behavior and has encouraged people to take precautionary measures on personal cleanliness. The Indian government has issued several guidelines to educate people about hand hygiene. The growing awareness regarding hand hygiene has produced numerous growth opportunities for the market players and hand sanitizers have become an essential commodity in every household.
The hand sanitizer market was valued at INR 8.89 Bn in 2020. It is expected to reach INR 17.97 Bn by 2026, expanding at a compound annual growth rate (CAGR) of ~12.94% during the 2021 – 2026 period.

Impact of COVID-19 and the way forward:

The demand for hand sanitizers increased significantly in February 2020, following the outbreak of COVID-19. As a result, the revenue of sanitizer companies, pharmaceutical stores, and supermarkets surged. This led to the emergence of new business opportunities. Firms from different sectors forayed into the hand sanitizer space in India. However, the demand fell as things started to normalize.

Competitive landscape:

There were a few established players such as Reckitt Benckiser, HUL, Himalaya Drug Company, and Godrej Consumer Products Limited (GCPL) at the beginning of 2020. However, several small companies entered the business, in view of the pandemic, to take advantage of the demand. They grabbed more than 65% of the market share as of May 2021. New entrants, mostly included distilleries had easy access to the extra neutral alcohol (ENA) which are required in manufacturing sanitizers. The government had granted the new market players the production license. In the coming years, high demand is expected from institutional buyers; the large, established players are likely to secure market share.


"Chapter 1: Executive summary
Chapter 2: Socio-economic indicators
Chapter 3: Introduction
3.1. Market definition and structure
Chapter 4: India hand sanitizer market
4.1. India hand sanitizer market – An overview
4.1.1. Market size and growth forecast based on value (2018–2026e)
Chapter 5: COVID-19 : Strategic insights
5.1. COVID-19 – An overview
5.2. Impact of COVID-19 – Changing industry dynamics
5.3. India hand sanitizer market share – Pre and post-COVID-19
5.4. Total unique buyers (2020)
5.5. Volume of sanitizer sold (2020)
5.6. Market opportunities
Chapter 6: Key regulatory framework
6.1. Key regulatory framework
Chapter 7: Trade analysis
7.1. Export
7.1.1. Value-wise
7.1.2. Country-wise
7.2. Import
7.2.1. Value-wise
7.2.2. Country-wise
Chapter 8: Market influencers
8.1. Market drivers
8.2. Market challenges
Chapter 9: Competitive landscape
9.1. 3M India Limited
Company information
Business description
Products/Services
Key people
Financial snapshot
Key business segments
Key geographic segments
Note: Financial data and segment-wise data is available for public companies only
9.2. Colgate Palmolive India Ltd (Palmolive)
9.3. Dabur India Limited
9.4. Godrej Consumer Products Limited (Protekt)
9.5. Hindustan Unilever Limited
9.6. ITC Limited (Savlon)
9.7. Herbal Strategi
9.8. Reckitt Benckiser India Limited (Dettol)
9.9. The Himalaya Drug Company
9.10. Vi-Jon Group
Chapter 10: Emerging start-ups
10.1. Emerging start-ups
Chapter 11: Recent developments
11.1. Recent developments
Chapter 12: Appendix
12.1. Research methodology
12.2. About Netscribes
12.3. Disclaimer
Companies profiled
3M India Limited
Colgate Palmolive India Ltd (Palmolive)
Dabur India Limited
Godrej Consumer Products Limited (Protekt)
Hindustan Unilever Limited
ITC Limited (Savlon)
Herbal Strategi
Reckitt Benckiser India Limited (Dettol)
The Himalaya Drug Company
Vi-Jon Group

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings