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Dietary Supplements (Vitamin, Herbal, Probiotic, Omega-3, Protein Supplements) Market in India 2018-2023

Dietary Supplements (Vitamin, Herbal, Probiotic, Omega-3, Protein Supplements) Market in India 2018-2023

India nutraceuticals market overview:

The nutraceutical and dietary supplements market in India is still at a nascent stage. Nutraceuticals are products that improve health conditions and have medicinal benefits that aid in the prevention and treatment of diseases. The nutraceuticals market in India was valued at INR 260 Bn in 2017 and is expected to reach a value of INR 808 Bn by 2023, expanding at a CAGR of ~17%.

Nutraceuticals market segmentation:

The nutraceuticals market is segmented into the following types:

  • Functional food
  • Functional beverages
  • Dietary supplements
Dietary supplements dominate the market with a 65% share and functional food and beverages account for 35% of the overall nutraceuticals market. India currently accounts for ~2% of the global nutraceuticals market.

In India, the urban penetration level of nutraceuticals is around 22.15% and rural penetration is around 6.32%. Urban penetration is more since demand for protein supplements is increasing among the urban youth because of enthusiasm regarding maintaining fitness and building a strong physique. Increase in purchasing power and rising disposable income have prompted Indians to be more conscious about their health and adopt diets that ensure adequate consumption of nutritional supplements.

Indian dietary supplements market overview:

Dietary supplements are products consumed in the form of powder, capsules or liquid, in order to make up for the deficiency caused due to the lack of a balanced diet. Based on product type, the dietary supplements market is segmented into:
  • Vitamin
  • Herbal
  • Probiotic
  • Omega-3
  • Protein Supplements
The dietary supplements market in India is expected to grow CAGR of ~20% from 2015 to 2023.Dietary supplements market segmentation:

Product-wise:

Vitamins and minerals occupies a larger share of the pie in the Indian dietary supplements market - 40% - followed by the herbal segment contributing 30%, proteins segment contributing 25% and other segments contributing around 5% of the total market. Vitamin and mineral supplements includes micronutrients which help the body function properly and improve mental health. The vitamin and mineral supplements market comprises around 100 market players. The urban population in India that resides in metro cities predominantly consumes protein supplements.

Cardiac, anti-diabetic, dermatology, vaccines, vitamins, minerals and nutrients are the fastest growing segments in the dietary supplements market.

Player-wise:

Vitamin supplements dominate the dietary supplements market in India. Amway India Enterprises Limited is the market leader in the vitamins and dietary supplements segment, with ~33.8% market share, followed by Pfizer Limited, Merk, Bayer, and Abbott. The probiotic drugs and dietary supplements segment is dominated by Dr. Reddy’s Laboratories, Tablets India, and USV India.

Key growth drivers of the market:

Rapid digitization and increase in social media usage have increased awareness regarding nutrition care and improved access to vital information. Changing lifestyles is increasing the incidence of several diseases such as diabetes, blood pressure, obesity and cardio-vascular problems, among others. In urban areas, higher income groups are the main consumers of dietary supplements and this will grow at a considerable rate. Moreover, rising health consciousness, rapid growth of the e-commerce market and rising per capita income are driving the growth of the dietary supplements market in India.

Key challenges of the market:

The lack of clear regulatory framework has been a major challenge to the growth of the dietary supplements market in India. Around 60% of the dietary supplements sold across India are fake, counterfeit, unregistered and unapproved, in addition to being extremely difficult to identify. In India, protein supplements are priced high, making it quite expensive for consumption on a regular basis by the lower middle class and rural population of the country.

Key trends in the market:

Dietary supplements manufacturers are providing an increasing amount of information to customers to make them aware about their products. Market players are currently undertaking a number of measures to win customer trust and improve overall quality standards in the industry. Consumers prefer dosages in the form of capsules since they are easier to swallow and offer more formulation flexibility. Liquid encapsulation is one of the emerging technologies and it provides superior safeguarding of the ingredients through moisture protection.

Competitive landscape:Some of the major players operating in the market include:
  • Abbott India Ltd.
  • Amway India Enterprises Pvt. Ltd.
  • Cadila Healthcare Ltd.
  • Dabur India Ltd.
  • GlaxoSmithKline Consumer Healthcare Ltd.
  • Herbalife International India Pvt. Ltd.
  • The Himalaya Drug Company
  • Merck Ltd.
  • Patanjali Ayurved Ltd.
  • Sun Pharmaceutical Industries Ltd.
Notable Development:

In March 2018, Amway Enterprises India Ltd. launched Nutrilite in the herbal segment. The Nutrilite Traditional Herbs range includes Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha and Nutrilite Amalaki, Vibhitaki, and Haritaki.


Chapter 1: Executive summary
Chapter 2: Socio-economic indicators
Chapter 3: Introduction
3.1. Dietary supplements market definition and structure
Chapter 4: Global health supplements market
Global nutraceutical market overview
Nutraceutical market size and growth forecast
Global dietary supplements market overview
Dietary supplements market size and growth forecast
Chapter 5: Indian nutraceutical market
5.1. Indian nutraceutical market overview
5.2. Nutraceutical market size and growth forecast
5.3. Nutraceutical market segmentation - Type-wise
Functional food
Functional beverages
Dietary supplement
Chapter 6: Indian dietary supplements market
6.1. Indian dietary supplements market overview
6.2. Dietary supplements market size and growth forecast
6.3. Porter’s five force analysis
Chapter 7: Indian dietary supplements market segmentation
7.1. Product-wise
Vitamin and minerals supplements
Herbal supplements
Probiotic supplements
Omega-3 supplements
Protein supplements
Others
7.2. Player-wise
Amway India Enterprises Limited
Pfizer Limited
Others
Chapter 8: Trade Analysis
8.1. Export of dietary supplements
Value-wise
Volume-wise
Country-wise
8.2. Import of dietary supplements
Value-wise
Volume-wise
Country-wise
Chapter 9: Key factors aiding growth of the market
Chapter 10: Key deterrents to the growth of the market
Chapter 11: Key trends
Increasing awareness about dietary supplements by players
Liquid encapsulation technology
Chapter 12: Competitive landscape
12.1. Abbott India Limited
Company snapshot
Business description
Products & services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios (public companies)
Business segments, geographic segments (public companies)
12.2. Amway India Enterprises Private Limited
Company snapshot
Business description
Products & services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios (public companies)
Business segments, geographic segments (public companies)
12.3. Cadila Healthcare Limited
Company snapshot
Business description
Products & services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios (public companies)
Business segments, geographic segments (public companies)
12.4. Dabur India Limited
Company snapshot
Business description
Products & services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios (public companies)
Business segments, geographic segments (public companies)
12.5. GlaxoSmithKline Consumer Healthcare Limited
Company snapshot
Business description
Products & services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios (public companies)
Business segments, geographic segments (public companies)
12.6. Herbalife International India Private Limited
Company snapshot
Business description
Products & services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios (public companies)
Business segments, geographic segments (public companies)
12.7. The Himalaya Drug Company
Company snapshot
Business description
Products & services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios (public companies)
Business segments, geographic segments (public companies)
12.8. Merck Limited
Company snapshot
Business description
Products & services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios (public companies)
Business segments, geographic segments (public companies)
12.9. Patanjali Ayurved Limited
Company snapshot
Business description
Products & services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios (public companies)
Business segments, geographic segments (public companies)
12.10. Sun Pharmaceutical Industries Limited
Company snapshot
Business description
Products & services
Key people
Financial snapshot (total income, net profit/loss)
Key ratios (public companies)
Business segments, geographic segments (public companies)
Chapter 13: Recent developments
Chapter 14: Appendix
Please note
that due to the dynamic nature of the market, we believe in frequent updation to ensure that we provide the latest figures and relevant insights. Therefore, this table of contents is subject to change as the research progresses. The final report may require 4-5 working days post-confirmation in order to incorporate the most recent updates.

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