Market Research Logo

Detergent Market in India 2017

Detergent Market in India 2017

Netscribes’ latest market research report titled Detergent Market in India 2017 states that the detergent market is growing at a CAGR of ~10% during 2015-2020. Rural areas continue to hold a major share of the total volume of the detergent market due to low pricing. Increasing rural distribution network, value for money positioning and smaller packs are the key strategies for companies to strengthen their position in coming years. Higher income leading to growth in urban and rural markets, increased penetration of washing machines in urban households, rural empowerment and consumer companies launching detergents in the premium category are fostering growth in the market.

Hindustan Unilever Ltd., Rohit Surfactants, Procter & Gamble and Nirma are the key players in this industry. The detergent industry in India is mostly captured by organized players, but unorganized regional players have a significant hold on rural areas. On the basis of pricing, the organized detergent market can be divided into three categories, such as popular (economy), mid-range and premium. Popular segment occupied 45% of the market in India with brands such as Ghari, Nirma, Wheel and Fena. Ghari, in the popular segment, has emerged as a brooding competitor in the organized detergent market with its strong presence in Uttar Pradesh, Bihar, Rajasthan and Delhi. Price competition among market players, lack of product differentiation and presence of toxic chemicals in detergents are the key challenges faced by the industry. Gradual change in consumer buying behavior, allowing them to shift from low-priced products to premium detergent brands has enabled companies to strategize their products accordingly to gain maximum market share.

Coverage:


Overview of the detergent market in India and forecasted tobacco market size over 2015 to 2020e
Overview of the Export earnings
Market Overview and structure
Player wise segmentation
Detergent category wise segmentation
Qualitative analysis of the major drivers and challenges affecting the market
Analysis of the competitive landscape and detailed profiles of major public and private players

Why Buy

?
Get a broad understanding of the detergent market in India
Be informed about the player wise segmentation and category wise segmentation
Understand major competitors’ business, market dynamics, and respond accordingly
Be informed regarding the key areas of opportunity in the detergent market
Make more informed business decisions with the help of insightful recommendations provided to succeed in the detergent market


Slide 1: Executive Summary
Socioeconomic Indicators
Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020)
Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020)
Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)
Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011)
Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014)
Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015)
Market Overview
Slide 8: Market Definition and Structure
Slide 9: Detergent Market size & Growth Forecast (Value-Wise; FY 2015 - FY 2020e) and Current Market Scenario
Slide 10: Player Wise Segmentation and Category Wise Segmentation
Trade Analysis
Slide 11 – Export of Laundry Soaps {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Export of Laundry Soaps {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}
Slide 12 - Export of Laundry Soaps – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Export of Laundry Soaps – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)
Slide 13 – Import of Laundry Soaps {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Import of Laundry Soaps {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}
Slide 14 – Import of Laundry Soaps - Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Laundry Soaps – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)
Slide 15 – Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}
Slide 16 – Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)
Slide 17 – Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}
Slide 18 - Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)
Slide 19 – Export of Other Washing Preparations and Cleaning Preparations {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Export of Other Washing Preparations and Cleaning Preparations {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}
Slide 20 - Export of Other Washing Preparations and Cleaning Preparations – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Export of Other Washing Preparations and Cleaning Preparations – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)
Slide 21 –Import of Other Washing Preparations and Cleaning Preparations {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Import of Other Washing Preparations and Cleaning Preparations {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}
Slide 22 – Import of Other Washing Preparations and Cleaning Preparations – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Other Washing Preparations and Cleaning Preparations – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)
Market Influencers
Slide 23: Market Drivers
Slide 24: Market Drivers Contd.
Slide 25: Market Challenges
Competitive Landscape
Slide 26: List of Major Players
Slide 27-40: Profiles of Major Players
Recent Developments
Slide 41: Key Recent Developments
Appendix
Slide 42: Research Methodology

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report