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TCS- Digital Marketing Services

TCS- Digital Marketing Services

Who Is This Vendor Assessment For?
NelsonHall's Digital Marketing Services profile on TCS is a comprehennsive assessment of TCS' offerings and capabilities designed for:
- Sourcing managers monitoring the capabilities of existing suppliers of DMS and identifying vendor suitability for DMS RFPs
- Vendor marketing, sales, and businesss managers looking to benchmark themselves against their peers
- Financial analyssts and investors specializing in the support seervices sector

Key Findings & Highlights
TCS began offering marketing services in 2000; today this part of TCS' Digital Interactive practice, one of the portfolios of TCS' Digital Transformation Services. In FY18 (since April 2017), TCS has reorganized its services practices under Business and Technology Services (B&TS) unit, comprising:
- Digital Transformation Services: including new and emerging areas such as Digital Interactive, enterprise intelligent automation, IoT, analytics and insights, cloud infrastructure, cyber security, cloud apps, microservices and APIs, blockchain , and the end to end offerings of enterprise application services and quality engineering and transsformation
- Cognitive Business Operations: includes IT, IS , and BPS
- Consulting & Services Integration: to integrate relevant TCS offerings for customer value and business advocacy
TCS' B&TWS unit also works closely with TCS industry units.

Scope of the Report
The report provides a comprehensive and objective analysis of TCS' digital marketing services offerings and capabilities, and market and financial strengths, including:
- Identification of the company's strategy, emphasis, and new development
- Analysis of the company's stengths, weaknesses, and outlook
- Revenue estimates
- Analysis of the profile of the company's customer base including the company's targeting strategy and examples of current contracts
- Analysis of the compnay's offerings and key service components
- Analysis of the company's delivery organizations including the location of delivery locations


1. Background
2. Revenue Summary
3. Key Offerings
4. Delivery Capability and Partnerships
4.1 Delivery Capability
4.2 Platforms and Intellectual Property
4.3 Pricing and Commercial Model
5. Target Markets
6. Strategy
7. Strengths & Challenges
7.1 Strengths
7.2 Challenges
8. Outlook

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