Who Is This Vendor Assessment For? NelsonHall’s Digital Marketing Services profile on Mphasis is a comprehensive assessment of Mphasis’ offerings and capabilities designed for:
- Sourcing managers monitoring the capabilities of existing suppliers of DMS and identifying vendor suitability for DMS RFPs - Vendor marketing, sales, and business managers looking to benchmark themselves against their peers - Financial analysts and investors specializing in the support services sector.
Key Findings & Highlights Mphasis' application services business includes the Enterprise of Technologies group which has sub-practices providing campaign orchestration, creative marketing services, e-commerce services, systems development, and integration. The group also provides digital marketing automation and analytics.
The company has ~20 digital marketing clients with a base service bundle of website or e-commerce development and analytics.
Scope of the Report The report provides a comprehensive and objective analysis of Mphasis digital marketing services offerings and capabilities, and market and financial strengths, including:
- Identification of the company’s strategy, emphasis, and new developments - Analysis of the company’s strengths, weaknesses, and outlook - Revenue estimates - Analysis of the profile of the company’s customer base including the company’s targeting strategy and examples of current contracts - Analysis of the company’s offerings and key service components - Analysis of the company’s delivery organization including the location of delivery locations.