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Infosys - Marketing BPS

Infosys - Marketing BPS

Who Is This Vendor Assessment For?

NelsonHall’s Marketing BPS profile on Infosys is a comprehensive assessment of Infosys’ marketing BPS offerings for organizations and capabilities, designed for:

Sourcing managers monitoring the capabilities of existing suppliers of marketing BPS services to serve organizations, and identifying vendor suitability for marketing BPS RFPs

Vendor marketing, sales, and business managers looking to benchmark themselves against their peers

Financial analysts and investors specializing in the support services sector.

Key Findings & Highlights

Infosys began providing marketing BPS services in 2008. Initially, these services were included in Infosys’ sales and procurement practice; it provided simple campaign management and support to sales teams in the form of presentation production.

Over the next couple of years, Infosys experienced a demand for content and website management services from its client base; at this time Infosys’ IT arm was providing all content and website management. Therefore in 2013, Infosys made the decision to link all marketing related services under a single business unit called Digital BPS Services, in order to provide single points of contact for multi-tier marketing BPS clients.

Currently Infosys has 552 FTEs in China and India providing marketing BPS support.

Scope of the Report

The report provides a comprehensive and objective analysis of Infosys’ marketing BPS capabilities, and market and financial strength, including:

Identification of the company’s strategy, emphasis, and new developments

Analysis of the company’s strengths, weaknesses, and outlook

Revenue estimates

Analysis of the profile of the company’s customer base including the company’s targeting strategy and examples of current contracts

Key client case studies

Analysis of the company’s offerings and key service components

Analysis of the company’s delivery organization including the location of delivery locations.

1. Background
2. Revenue Summary
3. Key Offerings
4. Delivery Capability and Partnerships
5. Target Markets
6. Strategy
7. Strengths & Challenges
8. Outlook

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