Natural Marketing Institute (NMI) is pleased to present its 2015 report, Spectrums of Healthy Aging in America, which examines consumer attitudes and behaviors toward “healthy aging” and the motivations and challenges consumers encounter in their pursuit of a healthier lifestyle. Steve French, NMI Managing Partner, offers "this report reveals how the "health tide" is rising across all generations of the American population driven in part by dissatisfaction with the healthcare system, mixed media messages, information overload, a renewed sense of self-responsibility and a desire to take control in an environment where independence is a coveted state. In addition, this rising tide is not being driven solely by the aging population. Instead, it is being embraced across the entire demographic spectrum, prompting the need for a plethora of products and services across many industries to provide healthy aging solutions to even the youngest generations – an imperative that requires a mind shift from the current focus on the aged."
"However, while this renewed sense of self-responsibility is fueling a desire to take control of all aspects of consumers' lives, at times, many are falling short of their goals. In essence, a gap oftentimes exists in what consumers believe they should do and what they actually do, where lack of understanding, lack of resources, and fluctuating commitment to healthy aging behaviors all play a role."
2015 Spectrums of Healthy Aging in America covers over 30 dimensions of healthy aging and opportunities that exist to help consumers translate their aspirational attitudes into actual behaviors, thereby lessening the 'say/do' gap and driving them to a healthier lifestyle path. Some topics include...
Analysis across a broad spectrum of market sectors beyond just physical health, including financial, technology, cognitive and social opportunities based on consumers' unmet needs
Generational differences, including ways to engage Millennials
Interest in a new range of products and services to fit emerging needs
NMI's Healthy Aging consumer segmentation as "not one size fits all"