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2015 Spectrums of Healthy Aging in America

2015 Spectrums of Healthy Aging in America

Natural Marketing Institute (NMI) is pleased to present its 2015 report, Spectrums of Healthy Aging in America, which examines consumer attitudes and behaviors toward “healthy aging” and the motivations and challenges consumers encounter in their pursuit of a healthier lifestyle. Steve French, NMI Managing Partner, offers "this report reveals how the "health tide" is rising across all generations of the American population driven in part by dissatisfaction with the healthcare system, mixed media messages, information overload, a renewed sense of self-responsibility and a desire to take control in an environment where independence is a coveted state. In addition, this rising tide is not being driven solely by the aging population. Instead, it is being embraced across the entire demographic spectrum, prompting the need for a plethora of products and services across many industries to provide healthy aging solutions to even the youngest generations – an imperative that requires a mind shift from the current focus on the aged."

"However, while this renewed sense of self-responsibility is fueling a desire to take control of all aspects of consumers' lives, at times, many are falling short of their goals. In essence, a gap oftentimes exists in what consumers believe they should do and what they actually do, where lack of understanding, lack of resources, and fluctuating commitment to healthy aging behaviors all play a role."

2015 Spectrums of Healthy Aging in America covers over 30 dimensions of healthy aging and opportunities that exist to help consumers translate their aspirational attitudes into actual behaviors, thereby lessening the 'say/do' gap and driving them to a healthier lifestyle path. Some topics include...

  • Analysis across a broad spectrum of market sectors beyond just physical health, including financial, technology, cognitive and social opportunities based on consumers' unmet needs
  • Generational differences, including ways to engage Millennials
  • Interest in a new range of products and services to fit emerging needs
  • NMI's Healthy Aging consumer segmentation as "not one size fits all"


Healthy Aging Database Methodology and Scope
Methodology
Summary Content & Scope
Definitions of Groups
Healthy Aging Introduction and Trend Summary
Introduction
Executive Summary
Healthy Aging Overview: Challenges & Opportunities
Lifestyle Dimensions of Healthy Aging
Consumer Challenges in Trying to Live a Healthier Lifestyle
The 'Say-Do' Gap
Important Healthy Aging Factors and Unmet Needs
Top Unmet Needs by Generation
Largest Unmet Needs (Importance Minus Satisfaction)
by Generation
NMI's Healthy Aging Segmentation
NMI's Healthy Aging Segmentation
Understanding the Segments
‘Say-Do' Gap Opportunities
Importance of a Healthy Lifestyle
Importance in Personal Health
Consumer Interest in Living a Healthier Lifestyle
Reasons to Maintain a Healthier Lifestyle
Reasons to Maintain a Healthier Lifestyle - by Generation
Reasons to Maintain a Healthier Lifestyle - by Gender
Consumer Understanding of How to Promote Healthy Aging
Impact of Healthy Eating
Impact of Exercise
Impact of Seeing a Doctor
Impact of Taking Vitamins/Supplements
Impact of Taking Prescription Medications
Consumer Challenges of Living a Healthier Lifestyle
Barriers to Living a Healthier Lifestyle
Barriers to Living a Healthier Lifestyle - by Generation
Importance of the Internet for Healthy Living
Consumer Interest in Services to Support Healthy Living
Report Card on Consumer Health
Health Reasons to Maintain a Healthier Lifestyle
Health Reasons to Maintain a Healthier Lifestyle -
by Generation
Health Reasons to Maintain a Healthier Lifestyle -
by Gender
Consumer Interest and Ability to Manage Personal Health -
by Segments
Consumer Rationale for Taking More Responsibility
for their Health
Consumers Personal Responsibility for their Health - by Generation
Preventative Health vs. Managing/Treating Illness - by Generation
Self Reported Ratings of Health - by Generation
Changes in Health States
Changes in Health States - by Generation
Improvements in Health States - by Generation
Energy Levels and Stress Levels
Average Hours of Sleep on a Typical Night
Consumer Interest and Concern regarding Brain Health
Health Conditions Consumers are Currently Managing
Health Conditions Consumers are Currently Managing - by Gender
Impact of the "Say-Do' Gap on Condition Managers
Impacts of Managing Heart Health
Consumer Perceptions on Weight Management
Methods Used to Manage Various Health Conditions
Consumer Interest in Alternative Solutions for Health Conditions
Consumer Use of the Internet to Research Health Needs
The Consumer Diet: Healthy or Not So Healthy?
The Current Eating Regimen of Consumers
What Consumers are Doing to Eat Healthier
Desire for "Pure" Foods
Changes in Consumption of Unhealthy Foods - by Generation
Consumption of Red Meat and Vegetarian Options - by Generation
Changes in Consumption of Various Proteins
Consumer Interest in Foods that are High in Protein
Changes in Consumption of Healthy Food Options
Consumer Perception of Nutritional Labeling - by Generation
Impact on Purchase of Specific Health Benefit Labels
Expectations for Taste in Healthy Foods
Major Reasons Why Consumers do not Eat Healthy More Often
Top Three Barriers to Eating Healthier - by Segment
Consumer Beliefs on Manufacturers Providing Healthier Options
Consumer Perception of Food Manufacturers - by Generation
Consumers Ability to Find Healthy Food Options Near their Home
Consumer Beliefs of Restaurants Providing Healthier Food Options
Consumer Frequency of Visiting Chain Restaurants
Changes in Consumption of Fast Food and Casual Food Restaurants
Consumer Mindset when Dining at Fast Food Restaurants
The Dynamics of Healthy Aging
Consumers Indicating when "Old Age" Begins
Baby-Boomers Indicating when "Old Age" Begins
Consumers Indicating How Long they "Want to Live" & "Expect to Live"
Biggest Fears of Aging
Biggest Fears of Aging by Gen X
Biggest Fears of Aging by Boomers
Biggest Fears of Aging by Matures
Biggest Fears of Aging - Ranked by Generation
Biggest Fears of Aging - by Gender
Significant Life Events in the Past Several Years - by Generation
Most Challenging Life Events in the Past Several Years - by Generation
Perceptions of a Busy Lifestyle - by Generation
Natural Marketing Institute
All materials herein are © 2015 by Natural Marketing Institute. All rights reserved. Reproduction, publication (internal and/or external), transmission, or other use
of any of the within materials, including but not limited to graphics, data, and/or text, for any commercial or non-commercial purposes, is strictly prohibited
without the prior express written permission of NMI.
Table of Contents Continued
Evolution of Caregiving
Financial Challenges of Generation X
Financial Support for their Children and Parents -
Gen X vs. Boomers
Medical Support for an Aging Loved One - by Generation
Physical and Emotional Health Challenges of Caregivers
Financial Health and Retirement
Perception of Financial Preparedness for Retirement -
by Generation
Financial Preparedness for Retirement: Gen X vs. Boomers
Financial Preparedness Impact on Other Health Issues
Consumer’s Ability to Meet Financial Obligations After They Retire
Consumer’s Ability to Meet Financial Obligations - by Generation
Consumer "Net Worth" - by Generation
Consumer Perceptions of Personal Financial Health - by Segments
Changes in Perceived Retirement Age - by Generation
Employment After Retirement - by Generation
Healthcare Opportunities: Mobility and Independence
Top Medical Conditions Consumers Want to Prevent
Top Medical Conditions Consumers Want to Prevent -
by Generation
Consumer Concern Over Changes in Healthcare Coverage
Major Concerns of the Help Seeker Segment
Financial Security as it Relates to Healthcare Coverage
Consumer Participation in Various Healthcare
Coverage Options
Concern Over Mobility as They Age - by Generation
Primary Drivers to Maintain a Healthier Lifestyle
Future Living Arrangements - by Generation
Services of interest to the Aging Population
Lifestyle Dynamics
The Relationship Between Sustainability and Healthy Living
Sustainability's Impact on Purchase Decisions
Barriers to Purchasing Sustainable Products and Services
The Impact of Social Media - by Generation
Consumer Interest in Mobility/Travel - by Generation
Consumer Interest in "Living in the Moment" -
By Generation
Consumers Indicating Why they Donate to Charitable
Organizations
Consumer Interest in Volunteering - by Generation
Pet Ownership - By Generation
Differences in Consumers "Self-Descriptors" -
by Generation
Consumer Participation in Various Activities
Consumer Use of Popular Online Websites
Consumer Shopping Behavior - By Channel

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