Mexico 2019 Supplement/OTC/Rx Report
Introduction Overview
Since 2005, NMI’s Global Dietary Supplements/OTC/Rx Consumer Studies are devoted to understanding consumer attitudes and behaviors and their impact on market dynamics!
Natural Marketing Institute (NMI) is pleased to present its Mexico 2019 Supplements/OTC/Rx Report. This comprehensive report analyzes the dietary supplement market from the consumer perspective with 90+ pages of consumer attitudes, behaviors and product usage patterns surrounding dietary supplements, over-the-counter medication and pharmaceuticals.
This research uncovers how consumers integrate this mix of self-care methods into their current lifestyle and reveals the motivations and the challenges they encounter in their pursuit of health. Many factors are driving multiple categories across Mexico. For example, aging drives condition-specific needs, and increased consumer knowledge and desire for specific product features and benefits drive sustainable, organic, and plant-based options. The need for education and an understanding of the drivers that affect consumer behavior patterns has never been stronger.
The overall objectives of the report are to develop unique and specific consumer insight to maximize client learnings and opportunities in terms of attracting new consumers, increasing compliance and developing compelling messaging and communications strategies.
Some of the topics covered in the report:
Top “White Space” Opportunity areas
The size and demographic composition of Consumer groups
Highly engaged consumer segments in supplement use
Health and Wellness composition of various supplement user groups
‘Likely User’ groups to buy supplements –Condition management
Understanding NMI’s Health & Wellness consumer segmentation
Demographic Profile of the Health & Wellness Segments
and much more!
- Introduction Summary
- Table of Contents
- Background & Methodology
- Definitions of Groups
- Executive Summary
- NMI’s Consumer Segmentation
- Health Maintenance
- Mexican consumer’s use of supplements in the past 30 days
- Consumer confidence in supplementation to maintain their health
- Supplement Users feel they are not getting enough nutrition from the foods they eat
- Consumers’ perception about the foods they eat
- Mexican consumers are managing an array of conditions
- Top health conditions Supplement Users are currently managing
- Over 33% of Supplement Users are using supplements for Energy support
- Use of condition specific supplements for cognition, mood, arthritis, stress, and fitness are growing
- Consumers show high likelihood to use supplements to manage and prevent a whole host of conditions.
- (Top and Second Tiers)
- Strong opportunities for Preventative positioning and messaging
- Messaging - proof or tangibility of effectiveness to boost consumer confidence
- Consumers show lower confidence in specific supplements effectiveness
- Specific Supplement Use
- % of Mexican consumers currently using supplements
- % of consumers exhibiting lapsed usage
- Looking at more specific supplement use by the largest % of the population
- Most used supplement categories are Multi-Vitamins and Homeopathic showing the growth
- Supplement User profile- from Light to Heavy each day
- Reasons for lowered usage
- Primary supplements used by Mexican consumers
- Emerging supplements are growing but still showing very low usage, Need for education
- The top supplements showing strong growth over the past four years
- Variations in generational use of supplements revelations
- % of Supplement Users using probiotics and do understand the role of prebiotics
- Plant-based protein is growing in many forms
- Weight loss, Muscle building, Exercise recovery benefits
- 33% of Mexican users are currently using Fiber
- Supplement Dynamics
- Proof of effectiveness and Safety are the leading Mexico trends in purchase decision
- Bioavailability, Absorption and Ingredients are attributes showing strong positive growth
- The second tier of important attributes measured by categories by Mexican users
- Prescription medications perceptions and credibility vs. Supplements
- Supplement Users’ decision to purchase supplements, other influencers
- Leading Social media websites and influences on supplement purchase decisions
- Advice and Confidence in Practitioner knowledge of Supplements
- A ‘need state’ for personalized supplements
- Supplement Users willingness to get a personalized supplement plan
- Assurance of ingredient content, absorption and health benefit claims
- Preferred Country of origin impact on purchase
- Levels of confusion regarding supplements side effects
- Supplement Formats & Content
- Consumer's willingness to pay premium pricing
- Innovative formats solutions to “pill adverse” Mexican consumers
- Which segment is driving the growth of Preferred supplement formats
- Alternative delivery formats showing both preference and most growth over 4 years
- Mexican consumer majority preference for plant-based supplements
- Increasing demand for sustainable and e-friendly ingredients
- Segments showing strong orientation toward natural and organic
- Certifications also garner a level of importance
- Barriers to Supplement Use & Lapsed Usage
- Primary reasons Mexican consumers cite for lapsed usage
- Opportunities to boost perceptions of effectiveness and increase compliance
- The main barrier and brand options to supplement use among non-users
- Demographic Profile of Supplement Users and Lapsed Users
- Supplement Purchasing Behavior
- What channels do most Mexican consumers shop for supplements?
- Internet is the solid secondary source with 73% growth since 2015
- Channel shopping growth now and future
- 47% of Mexican Supplement users are buying where?
- Top brands dominating the Market
- Average Monthly spend on supplements among Supplement Users
- Consumers understanding of a quality brand diminishes price sensitivity
- OTC & Rx
- Why do Mexican consumers report that their doctor’s usual solution to their health issues is to prescribe a prescription medication?
- The conditions for which Mexican Supplement Users are taking prescription medications do align with the
- top conditions they are managing
- Generations show variations in the conditions vs. prescription medication use in the past 6 months
- Consumer dilemma regarding prescription medication side effects
- Consumers high concern with prescription medication interaction and nutrient depletion
- Supplement Users monthly spending on their supplements
- Segments showing concern about nutrient depletion due to prescription use
- Supplement Users spending monthly on over-the-counter medications
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